John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
How marketers should be looking to up skill in 2020
Now is the time many marketers are looking to up skill. Here’s the areas we would be focusing our attention in 2020:
Diversity and The Marketing Meetup: Actions
How The Marketing Meetup is striving to do better from a diversity point of view.
How I wrote a song which meant we ended up working with Fiverr.
How I wrote a song which meant we ended up working with Fiverr. Because sometimes, you have to do things differently.
CV support for The Marketing Meetup Community, provided by Brand Recruitment and Pitch Consultants
Things are hard right now. Chances are, they will get even tougher.
And while we can’t click our fingers and make things better, we wanted to do what we could to help. So, working with our friends and partners at Brand Recruitment and Pitch Consultants, we’re offering the community 30 minute CV sessions.
A message from Sean Paul for The Marketing Meetup… no, seriously.
You know how every brand in the world is messaging you that they’re there for you right now? Well, we got Sean Paul to do ours.
The Marketing Meetup and Coronavirus
We’re moving The Marketing Meetup events online in response to Coronavirus ❌😷
Marketers Bingo
Marketers… we all do the same stuff really.
The Marketing Meetup is going to… New York!
The Marketing Meetup is going to… New York!
Further joins the growing Gravity Global family
Leading international B2B agency Gravity Global has announced today that it has acquired the multi award-winning digital marketing agency, Further.
100 days to make a difference: The habit calendar
It is said that if you repeatedly do something for 100 days straight, it becomes a habit.
So we made you one to help you do the thing that you want to change in your life, or your marketing.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 23 Jun | 14:00 - 15:00 BST | Kerttu Inkeroinen, Chief Marketing Officer at Lucky Saint | Big Brand or Scale-up: How to Choose the Marketing Role That’s Right for You | Online | Sign up here |
| 23 Jun | 18:00 - 20:00 BST | Kirsty Waite, Founder and CEO | TMM IRL: Good Idea, Now What? | Fife | Sign up here |
| 23 Jun | 18:00 - 20:00 EEST | Robert Katai, Founder and Marketing Specialist at Conferinta Growth Con | TMM IRL: Slow Marketing in a Fast AI World | Cluj Napoca | Sign up here |
| 24 Jun | 18:00 - 20:00 BST | Kirsty Batten, Marketing Manager at IHG Hotels & Resorts | TMM IRL: Inclusive Ways of Working – Small Changes That Make a Big Impact | Reading | Sign up here |
| 25 Jun | 15:00 - 16:00 BST | François Bohyn, CRO at Prismic; Malte Landwehr, CPO & CMO at Peec AI; and Guy Proops, Product Manager at Prismic | Getting Cited by AI: A New Playbook for Content Teams | Online | Sign up here |
| 25 Jun | 18:00 - 20:00 BST | Dave Endsor, Social Media Strategist and Founder at Chapter; and Gabriella Molinari, Senior Social & Influencer Specialist at Impression | TMM IRL: Building social media communities with real business impact; and Is your audience smarter than your strategy document? | Nottingham | Sign up here |
| 30 Jun | 14:00 - 15:00 BST | Hattie Matthews, Co-Founder & CEO at Uncharted | Better Bets, Braver Work: Building a marketing ‘confidence engine’ and overcoming beige | Online | Sign up here |
| 30 Jun | 18:00 - 20:00 BST | Get involved in an Open Space group discussion | TMM IRL: Marketing ideas, problems and discussion, it’s your event! | Southampton | Sign up here |
| 1 Jul | 18:00 - 21:00 BST | Ben Morriss at Profound; John Iwuozor, Content Marketing Specialist; Miracle Inameti-Archibong at John Lewis Partnership; Kanaar Bell at Moz | Sip & Search London SEO Meetup: Summer Edition. Hosted by Chima Mmeje | London | Sign up here |
| 8 Jul | 18:00 - 20:00 BST | Jane Entwistle, Director of Entyce Creative and Paul Chadwick, Founder of Prism Studios | TMM IRL: Paul Chadwick on the power of podcasting; and Jane Entwistle on Creating an Employer Brand That Attracts and Retains Talent | Wrexham | Sign up here |
| 8 Jul | 18:00 - 19:30 BST | An Open Space session with folks from the community | TMM IRL: Buckinghamshire | Buckinghamshire | Sign up here |
| 8 Jul | 18:00 - 20:00 BST | Kara Stanford, Founder at The Marketing Spaces | TMM IRL: The Funnel is dead. Here’s what needs to replace it | Fleet | Sign up here |
| 9 Jul | 18:00 - 20:00 BST | Philip Ainsworth, Founder at BEVAMO | TMM IRL: Celebrity brands – boom or bust in the UK? | Peterborough | Sign up here |
| 14 Jul | 17:15 - 20:00 BST | Natalie Vasylkiv, Creative Director & Content Creator, & Rachel Cogan, Marketing & Brand Strategist | TMM IRL: Open Ask Me Anything Discussion on Branding | Ottawa | Sign up here |
| 14 Jul | 17:30 - 20:00 BST | Speaker to be confirmed | TMM IRL: Newcastle | Newcastle | Sign up here |
| 14 Jul | 18:00 - 20:00 BST | Tash Mills, Head of Creative at Sneak & Chris Busher, CMO at Holy Moly | TMM IRL: Disrupting the category – How brands stand out, break through, and evolve without losing their edge | Manchester | Sign up here |
| 14 Jul | 18:00 - 20:00 BST | Speaker to be confirmed 😊 | TMM IRL: Portsmouth | Portsmouth | Sign up here |
| 14 Jul | 18:00 - 20:00 ADT | Hillary Gillis, Director, Strategic Accounts at Outshine | TMM IRL: Starved for taste – what “perfect” ad copy is missing | Halifax | Sign up here |
| 15 Jul | 17:30 - 20:00 BST | Rob Harrison-Plastow, Founder and CEO at Emotive Strategy Studio | TMM IRL: The Logic Of Emotion – Why Nothing Is Irrational & What To Do About It | Bristol and Bath | Sign up here |
| 15 Jul | 17:30 - 20:00 CEST | Anna Borbotko, AI Center of Excellence for Marketing Program Lead at TomTom | TMM IRL: The human comes back. What the AI hype gets wrong about modern buyers | Amsterdam | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Becky Brennan, Head of Marketing | TMM IRL: Exeter | Exeter | Sign up here |
| 15 Jul | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Silvia Coletto - Independent Senior PPC Advisor and owner of Paid Ads School | TMM IRL: Are You Ready For Ads? The Speedrun Edition | Milton Keynes | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Tess Grint, Founder at Light Me Up | TMM IRL: London (Brixton) | London | Sign up here |
| 15 Jul | 18:00 - 20:00 BST | Leon Calverly, Founder at Door4 | TMM IRL: Lancashire | Lancashire | Sign up here |
| 15 Jul | 18:30 - 20:30 EDT | June Findlay, Brand and Content Strategy Consultant at Little Kernel Communications | TMM IRL: Black Influence in Advertising: The Hidden History Behind Today’s Most Effective Creative Work | Toronto | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Lindi Glass, Founder and Director of Explode Social Media | TMM IRL: Birmingham | Birmingham | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Robin Williams, Digital Consultant - Strategy, Delivery & Growth | TMM IRL: AI Did the Coding. I Did the Thinking. Here’s What I Learned | Sheffield | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Ben Jayston, Head of SMB SEO at GAIN Performance Accelerate | TMM IRL: What SMBs can learn from the best (and worst!) social media campaigns | Winchester | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 16 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cheltenham | Cheltenham | Sign up here |
| 21 Jul | 18:00 - 20:00 BST | Fab Giovanetti, CEO at Alt Marketing School | TMM IRL: Seasons, not Balance – how to make work fit real life | Cambridge | Sign up here |
| 21 Jul | 18:00 - 20:00 BST | Emma-Jane Stogdon, Content Manager at Wise | TMM IRL: SEO Content Prioritisation Tactics. Maximise Impact, Minimise Effort | Norwich | Sign up here |
| 3 Sep | 18:00 - 20:00 BST | Speaker to be confirmed | TMM IRL: Bournemouth | Bournemouth | Sign up here |
| 17 Sep | 18:00 - 20:00 BST | To be confirmed! | TMM IRL: Northampton | Northampton | Sign up here |
| 22 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leeds | Leeds | Sign up here |





