Louis Grenier, Everyone Hates Marketers
Louis Grenier is the Founder of the excellent Everyone Hates Marketers, the podcast with nearly a million downloads, and organisation that fights marketing bullshit.
This is a super exciting time for Louis as recently he announced he is departing his full time role at Hotjar to take Everyone Hates Marketers full time, which is not only richly earned, but very exciting for the whole marketing community.
As a listener of Everyone Hates Marketers, weโve come to admire Louis for three reasons. 1. His direct interviewing style that gets the most out of his guest. 2. The guests themselves – we look enviously at the two episodes he has done with Seth Godin – the first of which Seth stated that Louis provided the most invigorating podcast intro he had experienced for a long time. And 3. Louisโ consistent focus on finding not just โthings that workโ but โthings that work consistently for a long timeโ – I..e. a pursuit of marketing truth.
Louis Grenier’s talks with The Marketing Meetup:
The best book recommendations for marketers
All marketers love reading lists. So here are The Marketing Meetup community’s recommendations for books you should be reading to become smarter.
The quick story of The Marketing Meetup
I’m the founder of The Marketing Meetup. I started the Marketing Meetup four years ago because I was a solo marketer working in a small company, I didn’t have anywhere where I could network with other marketers and I didn’t have a place where I could learn either.
Fantastic conversational marketing examples that will increase your website conversions
So, you’ve heard of conversational marketing, but would love to see it in action? Here are some of the best examples from across the web.
The Best Marketing Tools for Marketers on a Budget
There is so many amazing marketing tools out there, it’s difficult to keep up. Here is our recommended tools for marketers on a budget.
The absolute basics of marketing
New to marketing? Here’s the absolute basics
Tips for how to post and build a personal brand on LinkedIn
Linkedin is providing an incredible opportunity to build your personal brand right now. But how do you do it? Here’s our top tips.
Marketing Masterclass Two: The Manta Sleep Mask
How do you convince someone to invest in a $30 version of something otherwise available in a pound store? Here’s what I learned from my purchase experience of a manta sleep mask.
How we set up Zoom for Marketing Meetup Webinars
Zoom has become one of The Marketing Meetup’s most important bits of software.
And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like.ย
A Marketing Masterclass: Son of a Tailor
Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I canโt help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.
The ultimate marketers reading list
There is so many amazing marketing books out there, it’s difficult to keep up. Here is our recommended reading for marketers everywhere.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community ๐ | The Marketing Meetup Conference 2026 | London | Sign up here |
| 18 Nov | 18:00 - 20:00 GMT | Emily Mellor and Paul Taylor, Co-founders at DUO | TMM IRL: The value of collaboration in the branding process | Leeds | Sign up here |
| 18 Nov | 18:00 - 20:00 GMT | Sarah Robb, Founder of Brand Strategy Academy | TMM IRL: Stripping the โBSโ from Brand Strategy | Cambridge | Sign up here |
| 18 Nov | 18:00 - 22:00 -03 | Rodrigo Rojo Pizarro, Consultor de IA, Marketing y Tecnologรญa | TMM IRL: Santiago | Santiago | Sign up here |
| 19 Nov | 09:00 - 17:00 GMT | Sally Stevens, Founder @ Blueberry Spark | Hive, Ask the Expert: Mastering Client Relationships | Online | Sign up here |
| 19 Nov | 17:30 - 20:00 GMT | Kate Sikora, Managing Partner at Noble Performance; and Dominic Baliszewski, Co-Founder at Yours Sincerely | TMM IRL: What a Difference a Year Makes – Search in 2025 and the Road Ahead | Bristol and Bath | Sign up here |
| 19 Nov | 18:30 - 20:30 EST | Shazia Khan, Social Strategy and Insights Lead at Globe Content Studio | TMM IRL: Adpocalypse now! How digital marketers can battle in an AI minefield | Toronto | Sign up here |
| 20 Nov | 09:00 - 16:30 GMT | Coworking, Cake & Emily Jones | Cowork Crew: 6 steps to website success | Northampton | Sign up here |
| 20 Nov | 14:00 - 15:00 GMT | Joe Glover, Co-Founder at The Marketing Meetup | Workshop – How to build the bare minimum marketing strategy | Online | Sign up here |
| 20 Nov | 18:00 - 20:00 GMT | Simon Hague, Anita Ellis, Ian Covey, Sophie Blackmore and Gus Bhandal | TMM IRL: Birmingham Lightning Talks | Birmingham | Sign up here |
| 20 Nov | 18:00 - 20:00 GMT | Hosted by Aaron Dicks, with panellists Brad Mac, Si Beagles, and Lexie Barker | TMM IRL: an AI panel discussion | Nottingham | Sign up here |
| 20 Nov | 18:00 - 20:00 GMT | Bex Fisher, Partnerships & Events Manager at Hattingley Valley Wines Limited | TMM IRL: Service with a Smile – The Secret Weapon in Marketing | Winchester | Sign up here |
| 25 Nov | 14:00 - 15:00 GMT | Dan Archer, Founder at Suprpwr Consulting; Tate Gibson, Head of Marketing at Genio; Dan Wheeler, Head of Finance at Genio; and Alfie Wenegieme, Fractional CFO at Profit Sprout Consultancy | How we communicate and understand the value of marketing | Online | Sign up here |
| 25 Nov | 18:00 - 20:00 GMT | Alex Kington, Writer, Consultant and Marketing Strategist | TMM IRL: Beyond the Campaign – Navigating People, Pressure and Performance | Liverpool | Sign up here |
| 26 Nov | 18:00 - 20:00 GMT | Katherine Dyer, Founder at The Pocket Strategist | TMM IRL: Stop winging it! the small, strategic habits that make a big difference | Exeter | Sign up here |
| 27 Nov | 18:00 - 20:00 GMT | Natasha Jones, Commercial Director at Fairfields Farm | TMM IRL: Creative collaboration and B2B marketing | Ipswich | Sign up here |
| 27 Nov | 18:00 - 20:00 GMT | with Antoinette Perry, Meena McDonald, Rachael Watts, and George Davidson | TMM IRL: Lightning talks with the TMM Lancs community! | Lancashire | Sign up here |
| 27 Nov | 18:00 - 20:00 GMT | Lexie Barker, AI Trainer at Social for Creatives | TMM IRL: Lincoln | Lincoln | Sign up here |
| 2 Dec | 15:00 - 16:00 GMT | Hugo Timm, Senior Creative Director at Frontify, hosting Ana Andjelic, brand-builder and creative strategist, and Barr Balamuth, Brand strategist and founder at Parallel Play | Rebranding Redefined: Culture is the new brand currency | Online | Sign up here |
| 2 Dec | 16:00 - 17:00 GMT | Kara Gillette, Managing Director at Nextiny Marketing and Jean Merlain, Product Marketing Manager at Wistia | Build a health tech stack that proves impact | Online | Sign up here |
| 2 Dec | 17:30 - 19:30 EST | Mohamed Hamad (He/Him), Founder at Third Wunder | TMM IRL: How to Build a Cycle of Growth with a New Marketing Framework | Montreal | Sign up here |
| 2 Dec | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Fife | Fife | Sign up here |
| 3 Dec | 18:00 - 20:00 GMT | Becky Elfington-Twinkleside, Director of Yuletide Archives and Storytelling Strategy, Santaโs Workshop | TMM IRL: a Short History of Festive Marketing | Fleet | Sign up here |
| 5 Dec | 15:00 - 16:00 GMT | Team Wistia: Taylor Corrado, Elise Beck, Frank Emanuele and Jean Merlain | Wake up with Wistia! | Online | Sign up here |
| 10 Dec | 18:00 - 20:00 GMT | Penni Pickering, Co-Founder at Cowork Crew and Kabo Creative | TMM IRL: Surviving (and sometimes thriving) as a self-employed human | Milton Keynes | Sign up here |
| 11 Dec | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Buckinghamshire | Buckinghamshire | Sign up here |
| 11 Dec | 18:00 - 19:00 GMT | Jay Acunzo, Advisor, author, keynote speaker | Host Better Webinars: Start Strong, End Strong | Online | Sign up here |
| 9 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Jess Bruno | Cowork Crew: How to build a personal brand online | Cambridge | Sign up here |
| 15 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Molly Scanlan | Cowork Crew: How to stop your website from destroying the planet | Reading | Sign up here |
| 15 Jan | 18:00 - 20:00 GMT | Junior-Cudjoe (JC) Impraim, Marketing and Engagement Officer, GreenerFuture Leicestershire | TMM IRL: Building a Sustainable Brand | Northampton | Sign up here |
| 16 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Speaker TBA | Cowork Crew: Coworking & Cake ๐ | London | Sign up here |
| 20 Jan | 18:00 - 20:00 GMT | Industry experts to be confirmed! | TMM IRL: Is your marketing strategy ready for 2026? An interactive session ๐ | Norwich | Sign up here |
| 12 Feb | 18:00 - 20:00 GMT | Nick Crawford, Founder at Twist Consultancy | TMM IRL: From AI frustration to AI confidence – the framework that actually works | Peterborough | Sign up here |
| 26 Feb | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Bournemouth | Bournemouth | Sign up here |