John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
When was the last time you asked your customers how they feel?
When we started talking to our clients, in what ultimately became a rebrand (not all conversations lead to a rebrand, fear not) we found that there was a disconnect between…
Punk Rock Marketing
I’m not a marketer, neither am I a punk, but coming from a lifetime of working in the broadcast and print media I do understand audiences and I know how much people appreciate content that makes them think, makes them smile and makes them pay attention. Isn’t that the...
Why The Marketing Meetup is going to Newcastle and Manchester?
The Marketing Meetup is an community by marketers, for marketers. We’re brining our events up to Newcastle and Manchester and wanted to explain why.
What file formats should your designer be providing your logo in?
Here is a straightforward guide to vector and raster images and the file types you need to get your logo delivered in from your designer.
How to Exhibit Successfully: Driving Expo Success
Exhibitions are expensive. But you can exhibit successfully by building a marketing campaign around your booth to capture leads and justify your investment. Our story begins with a common problem for new startups. Mixam had never done any marketing. Our booklet...
Lessons from 30 years in PR: Do’s and Don’ts
What does 30 years of working in PR teach you? Well, quite a lot actually! In this quick Do’s and Don’ts, we share Bron Eames’ lessons.
Google Ads on small budgets: the talk notes
Google Ads are a massive part of the marketing mix for many, but also a complete mystery for loads more. In this funny talk we demystify Google Ads.
Content marketing for small teams: The Fundamental Checklist
This is a guest blog post from Helen Brooks of Further, following her talk at The Marketing Meetup: Norwich. This blog post is designed to compliment the talk, providing you the opportunity to quickly glance at all the info you need to check if your content is hitting...
The Marketers Guide to Printing
In this blog post, Adam Smith provides the ultimate guide to printing for marketers everywhere.
Top 5 marketing priorities for 2019 – Mira Nair
This post was originally published on Mira's LinkedIn here. Another New Year ritual is upon us as marketers. Predictions of top 2019 marketing trends now abound. They may seem bewildering in their diversity. It's like that proverb about blind people feeling different...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 19 Mar | 09:00 - 18:30 GMT | lots of wonderful speakers from the TMM community 💜 | The Marketing Meetup Conference 2026 | London | Sign up here |
| 17 Feb | 18:00 - 20:00 GMT | Dave Smithbury, Head of Marketing at Street Group | TMM IRL: Trailblazing in a tuk tuk | Liverpool | Sign up here |
| 20 Feb | 15:00 - 16:00 GMT | Team Wistia: Taylor, Elise, Frank and Jean | Wake up with Wistia! | Online | Sign up here |
| 23 Feb | 18:00 - 20:00 GMT | Ruchi Aul, Founder at Knowmera | TMM IRL: Sus It Out – Rethinking sustainability so it sticks | Guildford | Sign up here |
| 24 Feb | 14:00 - 15:00 GMT | Ryan Law, Director of Content Marketing at Ahrefs | How to make more from less website traffic | Online | Sign up here |
| 24 Feb | 16:00 - 16:45 GMT | Digge Zetterberg, Chief Marketing Officer at Frontify; Pete Panciera, Leader of Global Brand Design at Specialized Bicycle Components; Tom Gilbert, Executive Creative Director at Design Bridge and Partners; Curtis Midkiff, Director of Social Media Marketing at Sprout Social | Mastering long-term brand-building: Tools, tactics, and ROI strategies | Online | Sign up here |
| 24 Feb | 18:00 - 20:00 GMT | Anna Payne, Business Growth Strategist and Consultant | TMM IRL: Better sales, better business – Practical ways to level up your sales for 2026 | Fife | Sign up here |
| 26 Feb | 09:00 - 15:00 GMT | John McKie, Founder of G.O.A.T. Marketing Globa | Hive – Ask Me Anything: Email Marketing | Online | Sign up here |
| 26 Feb | 18:00 - 20:00 GMT | Phil Heywood, Head of Experience at Netcel | TMM IRL: Generation is cheap, but judgement is rare — why AI changes creation, not creativity | Bournemouth | Sign up here |
| 3 Mar | 14:00 - 15:00 GMT | Seb Royce, Creative & Communications Partner at Eden Labs | How to use AI in your workflows without costing the Earth | Online | Sign up here |
| 4 Mar | 18:00 - 20:30 GMT | Daniel Webb, Founder & Director of Everyday Plastic | TMM IRL: The Big Plastic Count – building a people-powered movement for a fair future that’s free from the plastics crisis | Ashford | Sign up here |
| 5 Mar | 09:00 - 17:00 GMT | Rebecca Hughes-Pilkington, Head of PPC at Exposure Ninja | Hive – Ask Me Anything: How to get the most from paid advertising spend | Online | Sign up here |
| 5 Mar | 18:00 - 20:00 GMT | Stephanie Sykes-Dugmore, Head of Collections and Research at Silverstone Museum | TMM IRL: Driven by History – Women in Motorsport at Silverstone Museum | Northampton | Sign up here |
| 5 Mar | 18:30 - 20:30 CET | Adam Armstrong, Former CEO Contiki Holidays, MD Silversea Cruises and MD Royal Caribbean | TMM IRL: Geneva | Geneva | Sign up here |
| 6 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Andrew Cock-Starkey | Cowork Crew: SEO When You have No Time (and even less budget) | Cambridge | Sign up here |
| 10 Mar | 14:00 - 15:00 GMT | Moniek Krijn, Global Field Marketing Manager, Prismic & Daniel Castilho, Senior Growth Marketing Manager, Prismic | How to build landing pages that convert – and get found – in 2026 | Online | Sign up here |
| 10 Mar | 17:30 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Newcastle | Newcastle | Sign up here |
| 10 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Manchester | Manchester | Sign up here |
| 10 Mar | 18:00 - 20:00 GMT | Keith Wilson, Director of Income and Engagement at Hampshire and Isle of Wight Air Ambulance | TMM IRL: Changing cultures – from fundraising to storytelling | Southampton | Sign up here |
| 11 Mar | 18:00 - 20:00 GMT | Kate Noble, Co-founder at Noble Performance and Dominic Baliszewski, Co-founder at Yours Sincerely | TMM IRL: SEO is dead, and GEO isn’t the answer, welcome to the age of Earned Visibility | Exeter | Sign up here |
| 12 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Steve Simmonds | Cowork Crew: Sales & Kindness | Northampton | Sign up here |
| 12 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Nikki St Paul | Cowork Crew: Get the Good Girl out of your business so you can get paid | Reading | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Edinburgh | Edinburgh | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Anna from Midnight Blue, Fiona from Attention Seeker, and Emily Walker from ECW Digital | TMM IRL: The Marketing Meetup Hertfordshire – Getting Found in an AI-First World | Hertfordshire | Sign up here |
| 13 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Amy Walters | Cowork Crew: What’s your Design Personality? (and is it working for you?) | London | Sign up here |
| 13 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Esther Partridge-Warner | Cowork Crew: How win clients on LinkedIn without cringe or chaos | Birmingham | Sign up here |
| 17 Mar | 17:30 - 20:00 GMT | Lynne Elvins, Creator of Design Serving Life; and Sonja Nisson, Author of Valuable Content Marketing | TMM IRL: Design and Content Serving Life – Valuable principles for ethical, human-centred marketing | Bristol and Bath | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Dr John Woods, Founder of Sharp Ahead | TMM IRL: How AI Has Changed the Buying Journey (And What You Need to Do About It) | Leeds | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Cambridge | Cambridge | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Norwich | Norwich | Sign up here |
| 19 Mar | 17:00 - 18:00 GMT | Jay Acunzo, Advisor, Author, Speaking & Storytelling Consultant | Host Better Webinars: Registrants to Revenue | Online | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Kim Arnold, Founder at Email Attraction | TMM IRL: Get What You Want Every Time You Hit Send | London | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Lea Turner, Director at The HoLT | TMM IRL: The Unhinged Marketing Moments that Made a Solo Mum Millions | Lancashire | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 1 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Fleet | Fleet | Sign up here |
| 8 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Milton Keynes | Milton Keynes | Sign up here |
| 9 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |
| 16 Apr | 18:00 - 20:00 BST | Joe Glover, Co-Founder at The Marketing Meetup | TMM IRL: Peterborough | Peterborough | Sign up here |
| 17 Apr | 09:00 - 16:30 BST | Coworking, Cake & Ant Ackers | Cowork Crew: Mountain Metaphors | Leeds | Sign up here |
| 22 Apr | 18:00 - 20:00 BST | Max Denning, Web Growth Specialist: SEO, GEO & CRO at Pluxee | TMM IRL: Is SEO Dead? Future-Proofing Digital Marketing for the Age of AI Search | Reading | Sign up here |
| 23 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Sheffield | Sheffield | Sign up here |








