John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he wonβt mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of βContent DNAβ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC β weβve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ββInformerβ by Snowβ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which weβre not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
When was the last time you asked your customers how they feel?
When we started talking to our clients, in what ultimately became a rebrand (not all conversations lead to a rebrand, fear not) we found that there was a disconnect betweenβ¦
Punk Rock Marketing
Iβm not a marketer, neither am I a punk, but coming from a lifetime of working in the broadcast and print media I do understand audiences and I know how much people appreciate content that makes them think, makes them smile and makes them pay attention. Isnβt that the...
Why The Marketing Meetup is going to Newcastle and Manchester?
The Marketing Meetup is an community by marketers, for marketers. We’re brining our events up to Newcastle and Manchester and wanted to explain why.
What file formats should your designer be providing your logo in?
Here is a straightforward guide to vector and raster images and the file types you need to get your logo delivered in from your designer.
How to Exhibit Successfully: Driving Expo Success
Exhibitions are expensive. But you can exhibit successfully by building a marketing campaign around your booth to capture leads and justify your investment. Our story begins with a common problem for new startups. Mixam had never done any marketing. Our booklet...
Lessons from 30 years in PR: Do’s and Don’ts
What does 30 years of working in PR teach you? Well, quite a lot actually! In this quick Do’s and Don’ts, we share Bron Eames’ lessons.
Google Ads on small budgets: the talk notes
Google Ads are a massive part of the marketing mix for many, but also a complete mystery for loads more. In this funny talk we demystify Google Ads.
Content marketing for small teams: The Fundamental Checklist
This is a guest blog post from Helen Brooks of Further, following her talk at The Marketing Meetup: Norwich.Β This blog post is designed to compliment the talk, providing you the opportunity to quickly glance at all the info you need to check if your content is hitting...
The Marketers Guide to Printing
In this blog post, Adam Smith provides the ultimate guide to printing for marketers everywhere.
Top 5 marketing priorities for 2019 – Mira Nair
This post was originally published on Mira's LinkedIn here. Another New Year ritual is upon us as marketers. Predictions of top 2019 marketing trends now abound. They may seem bewildering in their diversity. It's like that proverb about blind people feeling different...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community π | The Marketing Meetup Conference 2026 | London | Sign up here |
| 9 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Jess Bruno | Cowork Crew: How to build a personal brand online | Cambridge | Sign up here |
| 9 Jan | 09:00 - 16:30 GMT | Coworking, Cake & James Sandbrook | Cowork Crew: launch event in Birmingham! | Birmingham | Sign up here |
| 13 Jan | 14:00 - 15:00 GMT | Jean Merlain, Product Marketing Manager at Wistia | The Marketing Meetup: How to create webinars that drive results | Online | Sign up here |
| 13 Jan | 17:30 - 20:00 GMT | Nic Redman, Host of The Voice Coach Podcast | TMM IRL: Giving Your Voice a Seat at the Marketing Table | Newcastle | Sign up here |
| 13 Jan | 18:00 - 20:00 GMT | Joe Glover, Co-Founder of The Marketing Meetup | TMM IRL: Care as a professional choice | Cambridge | Sign up here |
| 14 Jan | 18:00 - 20:00 GMT | Chris Burgess, CEO at CTI Digital | TMM IRL: From Self-Driving Robots to Self-Driving Marketing | Manchester | Sign up here |
| 15 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Andrew Cock-Starkey | Cowork Crew: SEO When You have No Time (and even less budget) | Northampton | Sign up here |
| 15 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Molly Scanlan | Cowork Crew: How to stop your website from destroying the planet | Reading | Sign up here |
| 15 Jan | 18:00 - 20:00 GMT | Sarah Pascaru, Founder at Social Jooce and Nick Silverstone, Fractional MD and certified Senior Leaders ADHD coach | TMM IRL: Neurodiversity, Strengths & Real-World Strategy | Hertfordshire | Sign up here |
| 15 Jan | 18:00 - 20:00 GMT | Junior-Cudjoe (JC) Impraim, Communications & Engagement Officer, Northampton General Hospital NHS Trust | TMM IRL: Building a Sustainable Brand | Northampton | Sign up here |
| 16 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Nkem Ekwukoma | Cowork Crew: Legal Confidence for Small Business Owners – Clear, Simple Steps to Stay Protected | London | Sign up here |
| 20 Jan | 14:00 - 15:00 GMT | Kirsty Fraser, Senior Director of International Marketing at Movable Ink; and Rich Crossley, Senior Product Marketing Manager at Movable Ink | The Marketing Meetup x Movable Ink – The School of AI: AI for Marketers, By Marketers | Online | Sign up here |
| 20 Jan | 17:30 - 20:00 EST | Tarek Riman, Founder at Riman Agency | TMM IRL: Stay discoverable, competitive and relevant in an AI driven world | Montreal | Sign up here |
| 20 Jan | 18:00 - 20:00 GMT | facilitated by Hannah Moody & the SocialB team π | TMM IRL: Is your marketing strategy ready for 2026? An interactive session π | Norwich | Sign up here |
| 20 Jan | 18:00 - 20:00 GMT | Phoebe and Maisie White, Owners of Maurie's Sandwich Shop | TMM IRL: The Secrets of Maurie’s Success | Southampton | Sign up here |
| 21 Jan | 17:30 - 20:00 GMT | Kate Maxwell, Career Direction Coach at Kate Maxwell Coaching | TMM IRL: Write yourself resilient – journaling for career clarity in the fast-moving world of marketing | Bristol and Bath | Sign up here |
| 21 Jan | 18:00 - 20:30 GMT | Sam Fuszard, Founder of Fuzzy Logic and Co-Founder of The Rookie CEO | TMM IRL: The Fuzzy Formula – The Formula for Business Beyond Binary Thinking | Ashford | Sign up here |
| 21 Jan | 18:00 - 20:00 GMT | featuring you and your community! Get involved in an Open Space group discussion | TMM IRL: Choose Your Own Marketing Adventure π | Reading | Sign up here |
| 21 Jan | 18:00 - 20:00 GMT | Roxanne Hobbs, Founder at The Hobbs Consultancy | TMM IRL: Leading with Heart in an Age of Change | London | Sign up here |
| 22 Jan | 18:00 - 20:00 GMT | George Bettany, Founder and Head Coach at MARA Coaching | TMM IRL: The Power of Presence | Birmingham | Sign up here |
| 22 Jan | 18:00 - 20:00 GMT | Pete Watson, UX Specialist at the University of Edinburgh | TMM IRL: What every marketer should know about UX | Edinburgh | Sign up here |
| 27 Jan | 08:45 - 12:00 CET | Three expert-led panels, with insights from go-to-market specialists in Spain | Next Market Live by Weglot (in person and online). An event for growth-driven marketers | Online | Sign up here |
| 27 Jan | 14:00 - 15:00 GMT | Ali Wood, Head of Partnerships UK at Intuit Mailchimp | The underestimated channel: How to make the most from SMS | Online | Sign up here |
| 27 Jan | 18:00 - 20:00 GMT | Gina Buckle, Founder of Hoot Copy | TMM IRL: Could trying out live comedy make you a better marketer in 2026? | Leeds | Sign up here |
| 27 Jan | 18:00 - 20:00 GMT | Dave Harland, The Word Man | TMM IRL: Lancashire | Lancashire | Sign up here |
| 28 Jan | 18:00 - 20:00 GMT | Barnaby St Anton, Senior Digital Marketing Manager at Optix Solutions | TMM IRL: How to win trends with influencer peers | Exeter | Sign up here |
| 28 Jan | 18:30 - 20:30 EST | Shiv Narayanan, President & Founder, How To SaaS | TMM IRL: How to Build a 2026 Budget that Turns Marketing Into a Revenue Engine | Toronto | Sign up here |
| 29 Jan | 09:00 - 17:00 GMT | Gus Bhandal, LinkedIn strategist and founder of The Squeeze | Hive – Expert Office Hours: Personal Branding on Linkedin | Online | Sign up here |
| 29 Jan | 18:00 - 20:00 GMT | Colette George, PPC Strategist at 21 Degrees Digital | TMM IRL: Why your unique journey is your strongest asset | Sheffield | Sign up here |
| 29 Jan | 18:00 - 20:00 GMT | Phil Treagus-Evans, CEO and Co-Founder at Giraffe Social | TMM IRL: In a World of AI, your Humanity is your Competitive Edge | Winchester | Sign up here |
| 3 Feb | 16:00 - 17:00 GMT | Dani Spires, VP of Digital at Asana | The ten productivity habits of top performing marketing teams | Online | Sign up here |
| 4 Feb | 18:00 - 20:00 GMT | Geoff Roy, Director at Leapfrog Internet Marketing | TMM IRL: Getting found by ChatGPT | Fleet | Sign up here |
| 5 Feb | 08:00 - 12:00 GMT | Tessa Grint, Global Leadership Architect | Hive – Expert Office Hours: Career Growth | Online | Sign up here |
| 5 Feb | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 5 Feb | 18:00 - 19:00 GMT | Jay Acunzo, Advisor, Author, Speaking & Storytelling Consultant | Host Better Webinars: Captivate an Audience | Online | Sign up here |
| 10 Feb | 14:00 - 15:00 GMT | Rebecca Hughes-Pilkington, Head of PPC at Exposure Ninja | How to get the most from paid advertising spend | Online | Sign up here |
| 10 Feb | 18:00 - 20:00 GMT | Osh Rice, Director of Optimisation and Experimentation at Future Group | TMM IRL: Brighton | Brighton | Sign up here |
| 11 Feb | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Milton Keynes | Milton Keynes | Sign up here |
| 12 Feb | 09:00 - 17:00 GMT | Sophie Cross, Founder at Freelancer Magazine | Hive – Expert Office Hours: Freelance Focus | Online | Sign up here |
| 12 Feb | 18:00 - 20:00 GMT | Jodie Goodchild, CEO & Founder of Known For | TMM IRL: The Evolution of Corporate Communication – From Outbound Noise to Personal Business Branding | Portsmouth | Sign up here |
| 12 Feb | 18:00 - 20:00 GMT | Nick Crawford, Founder at Twist Consultancy | TMM IRL: From AI frustration to AI confidence – the framework that actually works | Peterborough | Sign up here |
| 23 Feb | 18:00 - 20:00 GMT | Ruchi Aul, Founder at Knowmera | TMM IRL: Sus It Out – Rethinking sustainability so it sticks | Guildford | Sign up here |
| 24 Feb | 18:00 - 20:00 GMT | Anna Payne, Business Growth Strategist and Consultant | TMM IRL: Better sales, better business – Practical ways to level up your sales for 2026 | Fife | Sign up here |
| 26 Feb | 18:00 - 20:00 GMT | Phil Heywood, Head of Experience at Netcel | TMM IRL: Generation is cheap, but judgement is rare β why AI changes creation, not creativity | Bournemouth | Sign up here |
| 19 Mar | 17:00 - 18:00 GMT | Jay Acunzo, Advisor, Author, Speaking & Storytelling Consultant | Host Better Webinars: Registrants to Revenue | Online | Sign up here |








