John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

Top Ten Tips for Marketing Small Businesses

Top Ten Tips for Marketing Small Businesses

by | Mar 19, 2023 |

https://www.youtube.com/embed/FdEUarg9dr8 A few weeks ago we interviewed the incredibly popular Mark Ritson on his tips for marketing small businesses. Small businesses often face unique challenges when it comes to marketing. Professor Mark Ritson offers ten...

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DateTimeSpeakerNameLocation
19 Mar09:00 - 18:30 GMTlots of wonderful speakers from the TMM community 💜The Marketing Meetup Conference 2026LondonSign up here
10 Mar14:00 - 15:00 GMTMoniek Krijn, Global Field Marketing Manager, Prismic & Daniel Castilho, Senior Growth Marketing Manager, PrismicHow to build landing pages that convert – and get found – in 2026OnlineSign up here
10 Mar17:30 - 20:00 GMTChris Owens, Photographer & Creative DirectorTMM IRL: Connecting with your audience through imageryNewcastleSign up here
10 Mar18:00 - 20:00 GMTLucy Menghini, Founder at SixStoriesTMM IRL: From Social Agency to Quietly Building an £11m BrandManchesterSign up here
10 Mar18:00 - 20:00 GMTKeith Wilson, Director of Income and Engagement at Hampshire and Isle of Wight Air AmbulanceTMM IRL: Changing cultures – from fundraising to storytellingSouthamptonSign up here
11 Mar18:00 - 20:00 GMTKate Noble, Co-founder at Noble Performance and Dominic Baliszewski, Co-founder at Yours SincerelyTMM IRL: SEO is dead, and GEO isn’t the answer, welcome to the age of Earned VisibilityExeterSign up here
12 Mar09:00 - 16:30 GMTCoworking, Cake & Steve SimmondsCowork Crew: Sales & KindnessNorthamptonSign up here
12 Mar18:00 - 20:00 GMTAlex Hamilton-Wright, Chair of the Board at The Marketing Meetup and The Keynote ClubTMM IRL: Planning like a king, or sensing like a lion tracker – how to shape your careerBirminghamSign up here
12 Mar18:00 - 20:00 GMTSusan Lindsay, Founder at RadialTMM IRL: “What the hell am I doing?” – Design the right career path for youEdinburghSign up here
12 Mar18:00 - 20:00 GMTAnna from Midnight Blue, Fiona from Attention Seeker, and Emily Walker from ECW DigitalTMM IRL: The Marketing Meetup Hertfordshire – Getting Found in an AI-First WorldHertfordshireSign up here
13 Mar09:00 - 16:30 GMTCoworking, Cake & Amy WaltersCowork Crew: What’s your Design Personality? (and is it working for you?)LondonSign up here
13 Mar09:00 - 16:30 GMTCoworking, Cake & Esther Partridge-WarnerCowork Crew: How win clients on LinkedIn without cringe or chaosBirminghamSign up here
17 Mar17:30 - 20:00 GMTLynne Elvins, Creator of Design Serving Life; and Sonja Nisson, Author of Valuable Content MarketingTMM IRL: Design and Content Serving Life – Valuable principles for ethical, human-centred marketingBristol and BathSign up here
17 Mar18:00 - 20:00 GMTDr John Woods, Founder of Sharp AheadTMM IRL: How AI Has Changed the Buying Journey (And What You Need to Do About It)LeedsSign up here
17 Mar18:00 - 20:00 GMTKiran Kapur, CEO at Cambridge Marketing College, and Scott Woodrow, Executive Director & co-owner at Pure Resourcing Solutions & Pure ExecutiveTMM IRL: Winning the CV Game – tips for job hunters and hiring managers
CambridgeSign up here
17 Mar18:00 - 20:00 GMTFrancesca Leech, Executive Director, Strategy at OMD EMEATMM IRL: How to launch a new product (in media)NorwichSign up here
19 Mar17:00 - 18:00 GMTJay Acunzo, Advisor, Author, Speaking & Storytelling ConsultantHost Better Webinars: Registrants to RevenueOnlineSign up here
25 Mar17:00 - 18:00 GMTTeam Wistia: Chris, Brendan, Courtney and Nick Beyond AI Hype: A video workflow you’ll actually useOnlineSign up here
25 Mar18:00 - 20:00 GMTKim Arnold, Founder at Email AttractionTMM IRL: Get What You Want Every Time You Hit SendLondonSign up here
25 Mar18:00 - 20:00 GMTLea Turner, Director at The HoLTTMM IRL: The Unhinged Marketing Moments that Made a Solo Mum MillionsLancashireSign up here
25 Mar18:00 - 20:00 GMTLaurey Buckland, Creator of StoryLed™TMM IRL: The Power of Storytelling – How to Make Your Message Human and Impossible to IgnoreLincolnSign up here
26 Mar18:00 - 20:00 GMTJodie Oliver, Marketing Content Manager at Upperton Pharma Solutions; and Sophie Thompson, Senior SEO Strategist at ImpressionTMM IRL: NottinghamNottinghamSign up here
1 Apr18:00 - 20:00 BSTLucy Wooldridge, Master Mindset CoachTMM IRL: Bring yourself to the party – the core values that make your humanity a winning assetFleetSign up here
1 Apr18:30 - 20:30 EDTAmrita Mathur, Marketing/Growth advisor for B2BTMM IRL: Leads are up. Revenue is lying. Welcome to the new Growth rollercoasterTorontoSign up here
8 Apr18:00 - 20:00 BSTGlen Stout, Founder & CEO at Dibble Digital TMM IRL: AI and SEO – What’s Changing and How to AdaptMilton KeynesSign up here
9 Apr09:00 - 17:00 BSTLuan Wise FCIM, Social Media Consultant, Trainer & PHD studentAsk Me Anything – How to nail B2B marketing in 2026OnlineSign up here
9 Apr18:00 - 20:00 BSTEmily Monsell-Holden, CoFounder at The Impact ApothecaryTMM IRL: The biggest leaver most marketers aren’t pullingWinchesterSign up here
10 Apr09:00 - 16:30 BSTCoworking, Cake & Lewis EnglishCowork Crew: Why Saying No Is the Secret to Growing Your BusinessCambridgeSign up here
16 Apr18:00 - 20:00 BSTSpeaker to be confirmed 😊 TMM IRL: PortsmouthPortsmouthSign up here
16 Apr18:00 - 20:00 BSTJoe Glover, Co-Founder at The Marketing MeetupTMM IRL: PeterboroughPeterboroughSign up here
17 Apr09:00 - 16:30 BSTCoworking, Cake & Ant AckersCowork Crew: Mountain MetaphorsLeedsSign up here
22 Apr18:00 - 20:00 BSTMax Denning, Web Growth Specialist: SEO, GEO & CRO at PluxeeTMM IRL: Is SEO Dead? Future-Proofing Digital Marketing for the Age of AI SearchReadingSign up here
23 Apr09:00 - 17:00 BSTNick Silverstone, Fractional MD & Senior Leaders ADHD Business CoachAsk Me Anything: Prioritisation & OverwhelmOnlineSign up here
23 Apr18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: SheffieldSheffieldSign up here
5 May18:00 - 20:00 BSTGiles Etherington, Founder and Brand Creator at Brand SatelliteTMM IRL: FifeFifeSign up here
7 May18:00 - 20:00 BSTJames Sandbrook, Cofounder at The Marketing MeetupTMM IRL: NorthamptonNorthamptonSign up here
14 May18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: CheltenhamCheltenhamSign up here