John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

Top Ten Tips for Marketing Small Businesses

Top Ten Tips for Marketing Small Businesses

by | Mar 19, 2023 |

https://www.youtube.com/embed/FdEUarg9dr8 A few weeks ago we interviewed the incredibly popular Mark Ritson on his tips for marketing small businesses. Small businesses often face unique challenges when it comes to marketing. Professor Mark Ritson offers ten...

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DateTimeSpeakerNameLocation
4 Sep18:00 - 20:00 BSTEmma Lowndes, Fractional CMO and Board AdvisorTMM IRL: Boards can’t ignore growth, but are they ignoring you?BuckinghamshireSign up here
4 Sep18:30 - 20:30 CESTDavid Kohler, VP Global Head of Marketing at RocheTMM IRL: Why Organisations (Secretly) Hate InnovationGenevaSign up here
9 Sep14:00 - 15:00 BSTLauren Ingram, Founder of Next Big ThingHow to improve your brand’s AI visibilityOnlineSign up here
9 Sep15:00 - 16:00 BSTAmy Bebbington, Global Head of Brand at Mozilla; Luke Thompson, Creative Director at JKR; Digge Zetterberg, VP Marketing at Frontify; and Carolyn Griffin, Group Strategy Director at JKR.Designed to flexOnlineSign up here
9 Sep17:30 - 20:00 BSTChristina Lord, Energy Leadership Coach and Resilience ExpertTMM IRL: Building Sustainable Resilience – Thriving in Marketing Without Burning OutNewcastleSign up here
9 Sep18:00 - 20:00 BSTMax Hoppy, Founder of The Keynote ClubTMM IRL: Why collecting courage receipts will change your life (and it will)ManchesterSign up here
9 Sep18:00 - 20:00 BSTMette Davis, Course Leader for the Cannes Lions Creative MBATMM IRL: Creativity that cuts through – what Cannes Lions 2025 taught us about marketing that really makes a differenceIpswichSign up here
9 Sep18:00 - 20:00 BSTRobin Waldman, Founder and Creative Director of RCMTMM IRL: An insider’s look at influencer marketingSouthamptonSign up here
11 Sep09:00 - 16:30 BSTCoworking, Cake & Jack GriffithsCowork Crew: Marketing, the Modern WayReadingSign up here
11 Sep09:30 - 10:30 BSTCanvaGetting your brand end-of-year readyLondonSign up here
11 Sep18:00 - 20:00 BSTSilvia Coletto, Founder of The Paid Ads SchoolTMM IRL: Are You Ready For Ads? The Speedrun Edition 🏃🏼‍♀️ 💨 💨NorthamptonSign up here
12 Sep09:00 - 16:30 BSTCoworking, Cake & Jodie NewmanCowork Crew: How to make creativity your superpowerCambridgeSign up here
16 Sep14:00 - 15:00 BSTRoss Simmonds, Founder at FoundationHow to use AI to help create great contentOnlineSign up here
16 Sep17:00 - 19:00 EDTJulia Grandoni VP of Digital Ad Production at Maxy Media Inc & TrendziTMM IRL: How to Leverage TikTokMontrealSign up here
17 Sep17:30 - 20:00 BSTYoni Ross, Agency Leader and Ben Hope, Marketing Director at Bauer Media Outdoor UKTMM IRL: Lights, memory, actionBristol and BathSign up here
18 Sep09:00 - 16:30 BSTCoworking, Cake & Hannah BradyCowork Crew: How to stand out in the messy middleNorthamptonSign up here
18 Sep09:30 - 10:30 BSTCanvaBuild SessionsLondonSign up here
18 Sep16:00 - 17:00 BSTA stellar A-List panel, including brand strategy leads at challenger skincare brands Byoma and REFY and Jake Higgins, Director at MNC Agency, known as the home of challenger brands.Category Underdogs: How Challenger Brands Find Their Audience AdvantageOnlineSign up here
18 Sep18:00 - 20:00 BSTMax Hoppy, Founder of The Keynote ClubTMM IRL: Why collecting courage receipts will change your life (and it will)BirminghamSign up here
18 Sep18:00 - 20:00 BSTEloise Idoine, Business Owner, Rialto Training, and Claire Reynolds Head of Marketing & Communications, Nottingham College TMM IRL: Guide to Success on LinkedIn, and People power – How AI can support storytelling through PR, without losing your human sparkNottinghamSign up here
18 Sep18:00 - 20:00 BSTLotti Bruce, Brand & Marketing Director at THE PIG hotelsTMM IRL: Growing a brand without losing its soulWinchesterSign up here
22 Sep18:00 - 20:30 BSTSpeaker to be confirmed!TMM IRL: AshfordAshfordSign up here
23 Sep14:00 - 15:00 BSTNeal Mann, Co-Founder at NoanHow to become an AI leader in your organisationOnlineSign up here
23 Sep18:00 - 20:00 BSTKatherine Threadgold, Head of Brand and Katherine Neave, Major Projects Lead at GenioTMM IRL: The Essential Skill Set Behind a Successful RebrandLeedsSign up here
23 Sep18:00 - 20:00 BSTLucy Day, Founder at Human2HumanTMM IRL: From Ideas to Action – Using your marketing knowledge to more effectively influence stakeholdersCambridgeSign up here
24 Sep18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: ExeterExeterSign up here
25 Sep18:00 - 20:00 BSTLuan Wise, Social Media Marketing Consultancy & TrainingTMM IRL: AI and Authenticity – Striking the Right Balance for Your Social Media ContentEdinburghSign up here
25 Sep18:00 - 20:00 BSTTony Greenwood, Sales Director at Sales GeekTMM IRL: How marketing teams annoy sales teams and what to do about it 😂LancashireSign up here
25 Sep18:30 - 20:30 EDT David J Ebner, President & Founder at Content WorkshopTMM IRL: Backlinks Back, Alright! SEO, GEO, AIO and how to navigate the new “search everywhere” normalTorontoSign up here
26 Sep12:00 - 12:30 BSTCanva Rise Office HoursOnlineSign up here
30 Sep14:00 - 15:00 BSTBrian Da Silva, Head of Social at VEEDHow to use AI to help create great social videosOnlineSign up here
30 Sep18:00 - 20:00 BSTSally Henderson, High-Stakes Leadership MentorTMM IRL: Why purpose is not enough, and what to do about itLondonSign up here
7 Oct14:00 - 15:00 BSTRory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpotHow to optimise your content strategy for AI engines – HubSpot x TMM 😊OnlineSign up here
7 Oct18:00 - 20:00 BSTMembers of our community 😊 TMM IRL: Lightning talks from our brilliant community!WrexhamSign up here
7 Oct18:00 - 20:00 BSTTom Hastings, Founder at Beta ShiftTMM IRL: The Smart Marketer’s Guide to AI (and the Future You Need to Prepare For)BrightonSign up here
8 Oct18:00 - 20:00 BSTProfessor Laura Chamberlain, Professor of Marketing at Warwick Business School; Anna O'Riordan, Brand, Marketing and Comms consultant; and Raimonda Richardson, Founder of Force4EventsTMM IRL: Take the Pressure Off – Why Marketing ROI Still MattersReadingSign up here
9 Oct18:00 - 20:00 BSTEmily McArthur, Digital Marketing Account Manager at Wagada DigitalTMM IRL: Scary Season – staying visible, staying sane, and staying aheadHertfordshireSign up here
9 Oct18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: SheffieldSheffieldSign up here
14 Oct14:00 - 15:00 BSTAnna Carina Berkman, Founder at MarkitectHow to best prompt AI in 2025OnlineSign up here
15 Oct18:00 - 20:00 BSTAndrew Cock-Starkey, Founder at OptimiseyTMM IRL: SEO – What to Do When You Can’t Do It AllMilton KeynesSign up here
15 Oct18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: FleetFleetSign up here
21 Oct14:00 - 15:00 BSTPeter Weinberg, Co-Founder at Evidenza How AI is impacting market researchOnlineSign up here
23 Oct18:30 - 21:00 BSTChima Mmeje, Senior Content Marketing Manager at MozSip & Search Free SEO Meetup: AI Automation Party at BrightonSEO UK (Fringe Event)BrightonSign up here
6 Nov18:00 - 20:00 GMTJonny Tooze, Entrepreneur & Advisor at Pimms AssociatesTMM IRL: GuildfordGuildfordSign up here
11 Nov18:00 - 20:00 GMTHeather Pownall, Founder at Heather's Media HubTMM IRL: It’s not the tech, it’s the strategy – how to turn a podcast into marketing goldFifeSign up here
19 Mar09:00 - 17:00 GMTlots of wonderful speakers from the TMM community 💜The Marketing Meetup Conference 2026LondonSign up here