John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
Derek Sivers: The Power of Enthusiasm and the Journey of Derek Sivers in Growing CD Baby
https://www.youtube.com/embed/u5cRw3Ffvqc Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this blog post, we will explore key points from their conversation, focusing on the importance of enthusiasm, finding one's...
The Power of a Small Branded House for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner, you might be tempted to create multiple brands in an effort to cater to different customer segments or address various needs. However, according to Mark Ritson, a professor at the Mini MBA, small...
Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner or marketer, you may face challenges in setting quant objectives and creating a well-balanced marketing budget. According to Mark Ritson, a professor at the Mini MBA, the key to overcoming these...
The Power of Strategy for Marketing Small Businesses: Making Choices for Success
https://www.youtube.com/embed/FdEUarg9dr8 In the fast-paced world of small businesses, it's easy to get caught up in the day-to-day challenges, fighting tactical fires, and focusing on short-term goals. However, Mark Ritson, a professor at the Mini MBA, emphasizes the...
The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls
https://www.youtube.com/embed/FdEUarg9dr8 Pricing is a critical aspect of any business, but for small businesses, getting it right can be a challenge. Mark Ritson, a professor at the Mini MBA, offers valuable insights into the importance of pricing and the strategies...
The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders
https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small businesses...
The Power of Ethnography for Small Businesses: Why Quantitative Numbers Aren’t The Only Answer
https://www.youtube.com/embed/FdEUarg9dr8 In today's data-driven world, quantitative research is often seen as a critical component of the marketing process. However, Mark Ritson, a professor at the Mini MBA, believes that small businesses shouldn't stress about these...
The case for reversing the marketing process for small businesses: Strategy then research
https://www.youtube.com/embed/FdEUarg9dr8 The traditional marketing process of market research, strategy, and finally, tactics, may not always be feasible for small businesses with limited resources. Mark Ritson, a professor at the Mini MBA, suggests an alternative...
Why Market Orientation is Important, Particularly for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 The myth of the "lone genius" founder, locked away in their garage and single-handedly inventing a game-changing product, has captured the imagination of many aspiring entrepreneurs. However, as Mark Ritson, professor at the...
Top Ten Tips for Marketing Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 A few weeks ago we interviewed the incredibly popular Mark Ritson on his tips for marketing small businesses. Small businesses often face unique challenges when it comes to marketing. Professor Mark Ritson offers ten...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 19 Mar | 09:00 - 18:30 GMT | lots of wonderful speakers from the TMM community 💜 | The Marketing Meetup Conference 2026 | London | Sign up here |
| 17 Feb | 18:00 - 20:00 GMT | Dave Smithbury, Head of Marketing at Street Group | TMM IRL: Trailblazing in a tuk tuk | Liverpool | Sign up here |
| 20 Feb | 15:00 - 16:00 GMT | Team Wistia: Taylor, Elise, Frank and Jean | Wake up with Wistia! | Online | Sign up here |
| 23 Feb | 18:00 - 20:00 GMT | Ruchi Aul, Founder at Knowmera | TMM IRL: Sus It Out – Rethinking sustainability so it sticks | Guildford | Sign up here |
| 24 Feb | 14:00 - 15:00 GMT | Ryan Law, Director of Content Marketing at Ahrefs | How to make more from less website traffic | Online | Sign up here |
| 24 Feb | 16:00 - 16:45 GMT | Digge Zetterberg, Chief Marketing Officer at Frontify; Pete Panciera, Leader of Global Brand Design at Specialized Bicycle Components; Tom Gilbert, Executive Creative Director at Design Bridge and Partners; Curtis Midkiff, Director of Social Media Marketing at Sprout Social | Mastering long-term brand-building: Tools, tactics, and ROI strategies | Online | Sign up here |
| 24 Feb | 18:00 - 20:00 GMT | Anna Payne, Business Growth Strategist and Consultant | TMM IRL: Better sales, better business – Practical ways to level up your sales for 2026 | Fife | Sign up here |
| 26 Feb | 09:00 - 15:00 GMT | John McKie, Founder of G.O.A.T. Marketing Globa | Hive – Ask Me Anything: Email Marketing | Online | Sign up here |
| 26 Feb | 18:00 - 20:00 GMT | Phil Heywood, Head of Experience at Netcel | TMM IRL: Generation is cheap, but judgement is rare — why AI changes creation, not creativity | Bournemouth | Sign up here |
| 3 Mar | 14:00 - 15:00 GMT | Seb Royce, Creative & Communications Partner at Eden Labs | How to use AI in your workflows without costing the Earth | Online | Sign up here |
| 4 Mar | 18:00 - 20:30 GMT | Daniel Webb, Founder & Director of Everyday Plastic | TMM IRL: The Big Plastic Count – building a people-powered movement for a fair future that’s free from the plastics crisis | Ashford | Sign up here |
| 5 Mar | 09:00 - 17:00 GMT | Rebecca Hughes-Pilkington, Head of PPC at Exposure Ninja | Hive – Ask Me Anything: How to get the most from paid advertising spend | Online | Sign up here |
| 5 Mar | 18:00 - 20:00 GMT | Stephanie Sykes-Dugmore, Head of Collections and Research at Silverstone Museum | TMM IRL: Driven by History – Women in Motorsport at Silverstone Museum | Northampton | Sign up here |
| 5 Mar | 18:30 - 20:30 CET | Adam Armstrong, Former CEO Contiki Holidays, MD Silversea Cruises and MD Royal Caribbean | TMM IRL: Geneva | Geneva | Sign up here |
| 6 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Andrew Cock-Starkey | Cowork Crew: SEO When You have No Time (and even less budget) | Cambridge | Sign up here |
| 10 Mar | 14:00 - 15:00 GMT | Moniek Krijn, Global Field Marketing Manager, Prismic & Daniel Castilho, Senior Growth Marketing Manager, Prismic | How to build landing pages that convert – and get found – in 2026 | Online | Sign up here |
| 10 Mar | 17:30 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Newcastle | Newcastle | Sign up here |
| 10 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Manchester | Manchester | Sign up here |
| 10 Mar | 18:00 - 20:00 GMT | Keith Wilson, Director of Income and Engagement at Hampshire and Isle of Wight Air Ambulance | TMM IRL: Changing cultures – from fundraising to storytelling | Southampton | Sign up here |
| 11 Mar | 18:00 - 20:00 GMT | Kate Noble, Co-founder at Noble Performance and Dominic Baliszewski, Co-founder at Yours Sincerely | TMM IRL: SEO is dead, and GEO isn’t the answer, welcome to the age of Earned Visibility | Exeter | Sign up here |
| 12 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Steve Simmonds | Cowork Crew: Sales & Kindness | Northampton | Sign up here |
| 12 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Nikki St Paul | Cowork Crew: Get the Good Girl out of your business so you can get paid | Reading | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Edinburgh | Edinburgh | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Anna from Midnight Blue, Fiona from Attention Seeker, and Emily Walker from ECW Digital | TMM IRL: The Marketing Meetup Hertfordshire – Getting Found in an AI-First World | Hertfordshire | Sign up here |
| 13 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Amy Walters | Cowork Crew: What’s your Design Personality? (and is it working for you?) | London | Sign up here |
| 13 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Esther Partridge-Warner | Cowork Crew: How win clients on LinkedIn without cringe or chaos | Birmingham | Sign up here |
| 17 Mar | 17:30 - 20:00 GMT | Lynne Elvins, Creator of Design Serving Life; and Sonja Nisson, Author of Valuable Content Marketing | TMM IRL: Design and Content Serving Life – Valuable principles for ethical, human-centred marketing | Bristol and Bath | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Dr John Woods, Founder of Sharp Ahead | TMM IRL: How AI Has Changed the Buying Journey (And What You Need to Do About It) | Leeds | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Cambridge | Cambridge | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Norwich | Norwich | Sign up here |
| 19 Mar | 17:00 - 18:00 GMT | Jay Acunzo, Advisor, Author, Speaking & Storytelling Consultant | Host Better Webinars: Registrants to Revenue | Online | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Kim Arnold, Founder at Email Attraction | TMM IRL: Get What You Want Every Time You Hit Send | London | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Lea Turner, Director at The HoLT | TMM IRL: The Unhinged Marketing Moments that Made a Solo Mum Millions | Lancashire | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 1 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Fleet | Fleet | Sign up here |
| 8 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Milton Keynes | Milton Keynes | Sign up here |
| 9 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |
| 16 Apr | 18:00 - 20:00 BST | Joe Glover, Co-Founder at The Marketing Meetup | TMM IRL: Peterborough | Peterborough | Sign up here |
| 17 Apr | 09:00 - 16:30 BST | Coworking, Cake & Ant Ackers | Cowork Crew: Mountain Metaphors | Leeds | Sign up here |
| 22 Apr | 18:00 - 20:00 BST | Max Denning, Web Growth Specialist: SEO, GEO & CRO at Pluxee | TMM IRL: Is SEO Dead? Future-Proofing Digital Marketing for the Age of AI Search | Reading | Sign up here |
| 23 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Sheffield | Sheffield | Sign up here |