John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

How to bounce back from redundancy

Whether you’re going through a redundancy process, have been made redundant, or are struggling to cope after colleagues have been laid off, redundancy affects almost all of us at some time in our careers. A 2022 study found nearly 1 in 5 companies were considering...

The best webinars for marketers in 2023

Webinars sometimes feel a bit '2020' - remember as we were cooped up at home during lockdown, desperately seeking out some sense of normality? Since that period of over-saturation of webinars for marketers, a few have stood out as 'the best'. So, we thought we would...

SEO first aid with Ahrefs – Your questions answered!

https://www.youtube.com/embed/RxffKBDBdn4 🚑 An SEO first-aid session with our friends at Ahrefs Read time: 4 minutes Questions as they appeared in video... 00.11 - My company has a website built using Bootstrap framework and we're finding SEO quite challenging. I am...

We need to talk about loyalty

Writing by John Lyons - A senior marketer with 20+ years as a consultant and both agency & client side, including founding and exiting two agencies, Sales & Marketing Director at the NDL Group and as senior manager on the global loyalty program for The LEGO...

How to Write a Good Marketing CV – CV Examples

Writing CVs is a thankless task. There is the creation. Then the guessing. Then the second-guessing. And that's before you've even started sending it off and getting feedback (or lack thereof!) We recognised this, so invited Dominic from Brand Recruitment to share...

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DateTimeSpeakerNameLocation
13 May09:30 - 10:30 BSTPieter-Paul von Weiler and Matt Davies, Cofounders at BetterBriefsHow to get to better ideasOnlineSign up here
13 May16:00 - 17:00 BSTCarola Seybold, Head of Global Key Account Management at PANTONE® LLC. Benjamin Watkinson, Head of Brand at GF Smith. Digge Zetterberg, VP of Marketing at Frontify.The future palette: Exploring color trends in rebrandingOnlineSign up here
13 May18:00 - 20:00 BSTKathryn Wharton, Director at KLW MarketingTMM IRL: Brand Voice and Storytelling – Finding the Magic in the Tiniest TalesNewcastleSign up here
13 May18:00 - 20:00 BSTMax Hopkinson, Founder at The Keynote Club; Ben Smith, Product Director at Autotrader; and Rox Nejad, Head of Brand at AutotraderTMM IRL: Building a Brand That Belongs to EveryoneManchesterSign up here
13 May18:00 - 20:00 BSTEd Gould, Creative Director at Carswell GouldTMM IRL: The Forecast – What 200 Marketing Leaders Say About the Future of Our IndustrySouthamptonSign up here
13 May18:00 - 20:00 BSTAde Holder, Director and Founder at 427 Marketing TMM IRL: The Forgotten Channel – Why SEO Should Lead not FollowBrightonSign up here
14 May18:00 - 20:00 BSTDoddz, Augmented Reality & Digital ArtistTMM IRL: A Guided Tour of Marketing Magic – how creativity and data drive brand growthLondonSign up here
14 May18:00 - 20:00 BSTAbbie Gadd, Head of Sales and Marketing at Wye Valley BreweryTMM IRL: Thinking of rebranding? And are you doing it for the right reasons?WorcesterSign up here
15 May09:00 - 16:30 BSTCoworking, Cake & Glen StoutCowork Crew: How to make your website visitors say: “shut up and take my money”NorthamptonSign up here
15 May18:00 - 20:00 BSTAndi Lewis, Brilliance Coach at Andi Lewis ConsultancyTMM IRL: Coming back from the brink – how time might be robbing us allLancashireSign up here
15 May18:00 - 20:00 BSTMax Stricker, Founder & Director at Ortum ConsultingTMM IRL: Everyone is focussing on maximising attention. Don’t do it!BuckinghamshireSign up here
20 May14:00 - 15:00 BSTNick Crawford, Founder at Twist ConsultancyGrowing your productivity using AIOnlineSign up here
20 May18:00 - 20:00 BSTLaurence Knopf, Client & Optimisation Director, OptimisticsTMM IRL: The Invisible Battle Between SEO & AICambridgeSign up here
20 May18:00 - 20:00 BSTOlivia Mae Hanlon, Founder of Girls In MarketingTMM IRL: Building your brand community on LinkedInLiverpoolSign up here
21 May17:30 - 19:30 BSTCharlotte May, Leadership Confidence Coach at Your Future SpaceTMM IRL: The Overlooked Element of Marketing: YouBristol and BathSign up here
22 May12:00 - 13:00 BSTthe TKC community ... and you! The Keynote ClubOnlineSign up here
22 May18:00 - 20:00 BSTHannah Brady, Co-founder at The Brady CreativeTMM IRL: Marketing strategy, made simpleBirminghamSign up here
27 May14:00 - 15:00 BSTStephen Kenwright, Non-executive Director and ConsultantHow to grow an agency in 2025OnlineSign up here
27 May18:00 - 20:00 BSTBal Choda, Lead engineer and Investor at Aston Martin TMM IRL: Aston Martin – The mindset of Excellence that can be applied to any industryLeicesterSign up here
2 Jun18:00 - 20:30 BSTSpeaker to be confirmed!TMM IRL: AshfordAshfordSign up here
3 Jun14:00 - 15:00 BSTPut your sustainable marketing skills to the test! The Marketing Meetup CircularPRO ChallengeOnlineSign up here
4 Jun18:00 - 20:00 BSTWendy Melville, Fractional Marketing DirectorTMM IRL: Making your marketing more accessibleMilton KeynesSign up here
5 Jun18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: PortsmouthPortsmouthSign up here
10 Jun18:00 - 20:00 BSTMax Hoppy, Founder of The Keynote ClubTMM IRL: Public speaking with confidenceWrexhamSign up here
11 Jun09:30 - 10:30 BSTchima mmeje, Senior Content Marketing Manager at Moz, and Tim Soulo, CMO at AhrefsIs there growth in SEO in 2025?OnlineSign up here
13 Jun10:00 - 16:00 BST13 amazing speakers and the chance to network with the TMM communityMerged Futures, the annual tech innovation showcaseNorthamptonSign up here
16 Jun09:00 - 16:30 BSTCoworking, Cake & Dave OfficerCowork Crew: The One-Man BrandLondonSign up here
17 Jun14:00 - 15:00 BSTMel Barfield, Senior Copywriter at Copy Or DieHow to grow a marketing freelancer / consultancy business in 2025OnlineSign up here
19 Jun18:00 - 20:00 BSTMax Hoppy, Founder of The Keynote ClubTMM IRL: Good and bad public speaking, it’s never an accident 🙂 and Marketing Management and Human Factors: Tales from the Flight DeckNottinghamSign up here
24 Jun14:00 - 15:00 BSTRachael Higgins, Founder at Because of MarketingHow to grow a social media followingOnlineSign up here
26 Jun18:00 - 20:00 BSTMax Hoppy, Founder of The Keynote ClubTMM IRL: SheffieldSheffieldSign up here
1 Jul14:00 - 15:00 BSTHector Hughes, CEO/Co-Founder of UnpluggedLessons in growing a startup from scratchOnlineSign up here
3 Jul18:00 - 20:00 BST Thomas Reeve, Head of Design at ZyteTMM IRL: Decoding the Human Touch – Practical Tips for Engaging User ExperiencesNorthamptonSign up here
10 Jul18:00 - 20:00 BSTCharli Hunt, Co-Founder at The Lime OneTMM IRL: How to use LinkedIn to generate leadsWinchesterSign up here
11 Jul09:00 - 16:30 BSTCoworking, Cake & Emily JonesCowork Crew: 6 steps to website successCambridgeSign up here