John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
The Secret to Innocent Smoothies’ Winning Content Strategy: Embracing the Power of the Brief
https://www.youtube.com/watch?v=BIJMyPte_Iw Innocent Smoothies, a brand synonymous with delicious drinks, has captivated customers not only with its products but also with its engaging content across various platforms. The secret behind their brilliant content ideas?...
Ten things I wish I had known when I was 25 – Jon Evans, System1 & The Uncensored CMO
https://spotifyanchor-web.app.link/e/eSLMh2Bk8xb GUEST: Jon Evans, Host of Uncensored CMO & Chief Customer Officer at System1Group Ten Things I Wish I Knew When I Was 25 If only we knew then what we know now! That notion recently prompted The Marketing Meetup...
The greatest fictional marketing conference?
We've been running our webinars for the past three years now. Week after week we've had some of the world's greatest marketing minds come to inform and inspire us. Which got me thinking. How would one even begin to arrange these talks into some kind of...
Three of the best communities for marketers in the UK
As a marketer, it's important to stay up-to-date with the latest trends and best practices. One of the best ways to do that is by joining marketing communities. These communities provide a platform for marketers to connect, learn, and grow. In this article, we'll take...
Three content ideas that will help you close sales
It's easy to fall into the trap of treating content marketing and sales as two separate entities. Content marketers get the leads. Sales teams take the leads and transform them into customers. But some content (often referred to as sales enablement content) bridges...
Is Linkedin thought leadership content broken? Humans Come First – A guest podcast
Read time: 3 minutes https://open.spotify.com/episode/1EGYRGCvFRjblY2VVa4cdv?si=177d727b373c4fef 🔨Is Linkedin thought leadership content broken? Something a little bit different for you today. Each week, Joe and his mate, Richard Wood (the managing director of the...
How to bounce back from redundancy
Whether you’re going through a redundancy process, have been made redundant, or are struggling to cope after colleagues have been laid off, redundancy affects almost all of us at some time in our careers. A 2022 study found nearly 1 in 5 companies were considering...
The best webinars for marketers in 2023
Webinars sometimes feel a bit '2020' - remember as we were cooped up at home during lockdown, desperately seeking out some sense of normality? Since that period of over-saturation of webinars for marketers, a few have stood out as 'the best'. So, we thought we would...
SEO first aid with Ahrefs – Your questions answered!
https://www.youtube.com/embed/RxffKBDBdn4 🚑 An SEO first-aid session with our friends at Ahrefs Read time: 4 minutes Questions as they appeared in video... 00.11 - My company has a website built using Bootstrap framework and we're finding SEO quite challenging. I am...
McD’s ‘raise your arches’ raises an important brand lesson (and how to avoid a disciplinary)
By Baz Richardson, Founder & Creative Director at BravoCreative Every so often, a good ad comes along that gets our chins wagging. Usually, we have to be good girls and boys and wait until Christmas for a visual treat from the brands vying for our hearts and minds...
Date | Time | Speaker | Name | Location | Get yo' space |
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19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community 💜 | The Marketing Meetup Conference 2026 | London | Sign up here |
30 Sep | 14:00 - 15:00 BST | Chris Lavigne, Head of Video at Wistia | How to use AI to help create great social videos | Online | Sign up here |
30 Sep | 18:00 - 20:00 BST | Sally Henderson, High-Stakes Leadership Mentor | TMM IRL: Why purpose is not enough, and what to do about it | London | Sign up here |
7 Oct | 14:00 - 15:00 BST | Rory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpot | How to optimise your content strategy for AI engines – HubSpot x TMM 😊 | Online | Sign up here |
7 Oct | 18:00 - 20:00 BST | Members of our community 😊 | TMM IRL: Lightning talks from our brilliant community! | Wrexham | Sign up here |
7 Oct | 18:00 - 20:00 BST | Tom Hastings, Founder at Beta Shift | TMM IRL: The Smart Marketer’s Guide to AI (and the Future You Need to Prepare For) | Brighton | Sign up here |
8 Oct | 18:00 - 20:00 BST | Professor Laura Chamberlain, Professor of Marketing at Warwick Business School; Anna O'Riordan, Brand, Marketing and Comms consultant; and Raimonda Richardson, Founder of Force4Events | TMM IRL: Take the Pressure Off – Why Marketing ROI Still Matters | Reading | Sign up here |
8 Oct | 18:00 - 20:00 CEST | Martin Höfling, Global Marketing Manager at Chupa Chups | TMM IRL: Amsterdam | Amsterdam | Sign up here |
9 Oct | 09:00 - 16:30 BST | Coworking, Cake & Christine Gritmon | Cowork Crew: Inside-Out Personal Branding | Reading | Sign up here |
9 Oct | 18:00 - 20:00 BST | Emily McArthur, Digital Marketing Account Manager at Wagada Digital | TMM IRL: Scary Season – staying visible, staying sane, and staying ahead | Hertfordshire | Sign up here |
9 Oct | 18:00 - 20:00 BST | Beth Heddle, Freelance Marketing Consultant | TMM IRL: Sheffield | Sheffield | Sign up here |
10 Oct | 09:00 - 16:30 BST | Coworking, Cake & Steve Folland | Cowork Crew: The Best Advice I’ve Stolen from 10 years of Interviews | Cambridge | Sign up here |
14 Oct | 09:00 - 17:00 BST | Movable Ink, /create brings together world-class marketers to step into the future of marketing | Think Summit by Movable Ink | London, South East and East England | Sign up here |
14 Oct | 14:00 - 15:00 BST | Anna Carina Berkman, Founder at Markitect | How to best prompt AI in 2025 | Online | Sign up here |
15 Oct | 18:00 - 20:00 BST | Andrew Cock-Starkey, Founder at Optimisey | TMM IRL: SEO – What to Do When You Can’t Do It All | Milton Keynes | Sign up here |
15 Oct | 18:00 - 20:00 BST | Nick Padmore, Head of Language at Definition | TMM IRL: The five words that are ruining your marketing | Fleet | Sign up here |
16 Oct | 09:00 - 16:30 BST | Coworking, Cake & Gus Bhandal | Cowork Crew: The Three Cs of LinkedIn Success | Northampton | Sign up here |
16 Oct | 18:00 - 20:00 BST | Kate Attlee, Owner and Founder at Sabzi | TMM IRL: Newquay | Newquay | Sign up here |
17 Oct | 09:00 - 16:30 BST | Coworking, Cake & Community | Cowork Crew London | London | Sign up here |
21 Oct | 13:30 - 14:30 BST | Emelie Hurlbert, GTM enablement at OpenAI; Danielle Spielmann, Global Brand Manager at Zurich Insurance; and Nick Padmore, Head of Language at Definition | Tone of voice in the time of AI | Online | Sign up here |
21 Oct | 14:00 - 15:00 BST | Peter Weinberg, Co-Founder at Evidenza | How AI is impacting market research | Online | Sign up here |
23 Oct | 18:30 - 21:00 BST | Chima Mmeje, Senior Content Marketing Manager at Moz | Sip & Search Free SEO Meetup: AI Automation Party at BrightonSEO UK (Fringe Event) | Brighton | Sign up here |
4 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Norwich | Norwich | Sign up here |
6 Nov | 18:00 - 20:00 GMT | Jonny Tooze, Entrepreneur & Advisor at Pimms Associates | TMM IRL: Climbing Mount LinkedIn | Guildford | Sign up here |
6 Nov | 18:00 - 20:00 GMT | Nick Crawford, Founder at Twist Consultacy | TMM IRL: From Dogs to Giraffes – Marketing models with a twist | Northampton | Sign up here |
11 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Manchester | Manchester | Sign up here |
11 Nov | 18:00 - 20:00 GMT | Zoe Hanson, The Podcast Lady | TMM IRL: Podcasting for Business | Southampton | Sign up here |
11 Nov | 18:00 - 20:00 GMT | Heather Pownall, Founder at Heather's Media Hub | TMM IRL: It’s not the tech, it’s the strategy – how to turn a podcast into marketing gold | Fife | Sign up here |
12 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Portsmouth | Portsmouth | Sign up here |
13 Nov | 18:30 - 20:30 CET | Amin Ebadi, founder at Tartare AI | TMM IRL: Geneva | Geneva | Sign up here |
18 Nov | 17:00 - 19:00 EST | Mohamed Hamad (He/Him), Founder at Third Wunder | TMM IRL: Montreal | Montreal | Sign up here |
19 Nov | 17:30 - 20:00 GMT | Kate Sikora, Managing Partner at Noble Performance; and Dominic Baliszewski, Co-Founder at Yours Sincerely | TMM IRL: What a Difference a Year Makes – Search in 2025 and the Road Ahead | Bristol and Bath | Sign up here |
20 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
20 Nov | 18:00 - 20:00 GMT | Bex Fisher, Partnerships & Events Manager at Hattingley Valley Wines Limited | TMM IRL: Service with a Smile – The Secret Weapon in Marketing | Winchester | Sign up here |
27 Nov | 18:00 - 20:00 GMT | Natasha Jones, Commercial Director at Fairfields Farm | TMM IRL: Creative collaboration and B2B marketing | Ipswich | Sign up here |
27 Nov | 18:00 - 20:00 GMT | Speakers to be confirmed! | TMM IRL: Lancashire | Lancashire | Sign up here |