John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
Embracing Life’s Unexpected Opportunities: Advice from Innocent Smoothies’ CMO, Kirsty Hunter
https://www.youtube.com/embed/BIJMyPte_Iw Last week we interviewed the CMO of Innocent Smoothies - Kirsty Hunter, CMO of Innocent Smoothies. To close the interview, we asked her to share her thoughts on what she would have wanted her younger self to know. In this blog...
Inside Innocent Smoothies’ Social Media Strategy: Creating Engaging and Authentic Conversations
https://www.youtube.com/embed/BIJMyPte_Iw Innocent Smoothies is well-known for its off-the-cuff and reactionary social media presence, particularly on Twitter. In a recent interview with the CMO of Innocent Smoothies, Kirsty Hunter, shared insights into how their...
The Secret to Innocent Smoothies’ Winning Content Strategy: Embracing the Power of the Brief
https://www.youtube.com/watch?v=BIJMyPte_Iw Innocent Smoothies, a brand synonymous with delicious drinks, has captivated customers not only with its products but also with its engaging content across various platforms. The secret behind their brilliant content ideas?...
Ten things I wish I had known when I was 25 – Jon Evans, System1 & The Uncensored CMO
https://spotifyanchor-web.app.link/e/eSLMh2Bk8xb GUEST: Jon Evans, Host of Uncensored CMO & Chief Customer Officer at System1Group Ten Things I Wish I Knew When I Was 25 If only we knew then what we know now! That notion recently prompted The Marketing Meetup...
The greatest fictional marketing conference?
We've been running our webinars for the past three years now. Week after week we've had some of the world's greatest marketing minds come to inform and inspire us. Which got me thinking. How would one even begin to arrange these talks into some kind of...
Three of the best communities for marketers in the UK
As a marketer, it's important to stay up-to-date with the latest trends and best practices. One of the best ways to do that is by joining marketing communities. These communities provide a platform for marketers to connect, learn, and grow. In this article, we'll take...
Three content ideas that will help you close sales
It's easy to fall into the trap of treating content marketing and sales as two separate entities. Content marketers get the leads. Sales teams take the leads and transform them into customers. But some content (often referred to as sales enablement content) bridges...
Is Linkedin thought leadership content broken? Humans Come First – A guest podcast
Read time: 3 minutes https://open.spotify.com/episode/1EGYRGCvFRjblY2VVa4cdv?si=177d727b373c4fef 🔨Is Linkedin thought leadership content broken? Something a little bit different for you today. Each week, Joe and his mate, Richard Wood (the managing director of the...
How to bounce back from redundancy
Whether you’re going through a redundancy process, have been made redundant, or are struggling to cope after colleagues have been laid off, redundancy affects almost all of us at some time in our careers. A 2022 study found nearly 1 in 5 companies were considering...
The best webinars for marketers in 2023
Webinars sometimes feel a bit '2020' - remember as we were cooped up at home during lockdown, desperately seeking out some sense of normality? Since that period of over-saturation of webinars for marketers, a few have stood out as 'the best'. So, we thought we would...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 19 Mar | 09:00 - 18:30 GMT | lots of wonderful speakers from the TMM community 💜 | The Marketing Meetup Conference 2026 | London | Sign up here |
| 10 Mar | 14:00 - 15:00 GMT | Moniek Krijn, Global Field Marketing Manager, Prismic & Daniel Castilho, Senior Growth Marketing Manager, Prismic | How to build landing pages that convert – and get found – in 2026 | Online | Sign up here |
| 10 Mar | 17:30 - 20:00 GMT | Chris Owens, Photographer & Creative Director | TMM IRL: Connecting with your audience through imagery | Newcastle | Sign up here |
| 10 Mar | 18:00 - 20:00 GMT | Lucy Menghini, Founder at SixStories | TMM IRL: From Social Agency to Quietly Building an £11m Brand | Manchester | Sign up here |
| 10 Mar | 18:00 - 20:00 GMT | Keith Wilson, Director of Income and Engagement at Hampshire and Isle of Wight Air Ambulance | TMM IRL: Changing cultures – from fundraising to storytelling | Southampton | Sign up here |
| 11 Mar | 18:00 - 20:00 GMT | Kate Noble, Co-founder at Noble Performance and Dominic Baliszewski, Co-founder at Yours Sincerely | TMM IRL: SEO is dead, and GEO isn’t the answer, welcome to the age of Earned Visibility | Exeter | Sign up here |
| 12 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Steve Simmonds | Cowork Crew: Sales & Kindness | Northampton | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Alex Hamilton-Wright, Chair of the Board at The Marketing Meetup and The Keynote Club | TMM IRL: Planning like a king, or sensing like a lion tracker – how to shape your career | Birmingham | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Susan Lindsay, Founder at Radial | TMM IRL: “What the hell am I doing?” – Design the right career path for you | Edinburgh | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Anna from Midnight Blue, Fiona from Attention Seeker, and Emily Walker from ECW Digital | TMM IRL: The Marketing Meetup Hertfordshire – Getting Found in an AI-First World | Hertfordshire | Sign up here |
| 13 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Amy Walters | Cowork Crew: What’s your Design Personality? (and is it working for you?) | London | Sign up here |
| 13 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Esther Partridge-Warner | Cowork Crew: How win clients on LinkedIn without cringe or chaos | Birmingham | Sign up here |
| 17 Mar | 17:30 - 20:00 GMT | Lynne Elvins, Creator of Design Serving Life; and Sonja Nisson, Author of Valuable Content Marketing | TMM IRL: Design and Content Serving Life – Valuable principles for ethical, human-centred marketing | Bristol and Bath | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Dr John Woods, Founder of Sharp Ahead | TMM IRL: How AI Has Changed the Buying Journey (And What You Need to Do About It) | Leeds | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Kiran Kapur, CEO at Cambridge Marketing College, and Scott Woodrow, Executive Director & co-owner at Pure Resourcing Solutions & Pure Executive | TMM IRL: Winning the CV Game – tips for job hunters and hiring managers | Cambridge | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Francesca Leech, Executive Director, Strategy at OMD EMEA | TMM IRL: How to launch a new product (in media) | Norwich | Sign up here |
| 19 Mar | 17:00 - 18:00 GMT | Jay Acunzo, Advisor, Author, Speaking & Storytelling Consultant | Host Better Webinars: Registrants to Revenue | Online | Sign up here |
| 25 Mar | 17:00 - 18:00 GMT | Team Wistia: Chris, Brendan, Courtney and Nick | Beyond AI Hype: A video workflow you’ll actually use | Online | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Kim Arnold, Founder at Email Attraction | TMM IRL: Get What You Want Every Time You Hit Send | London | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Lea Turner, Director at The HoLT | TMM IRL: The Unhinged Marketing Moments that Made a Solo Mum Millions | Lancashire | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Laurey Buckland, Creator of StoryLed™ | TMM IRL: The Power of Storytelling – How to Make Your Message Human and Impossible to Ignore | Lincoln | Sign up here |
| 26 Mar | 18:00 - 20:00 GMT | Jodie Oliver, Marketing Content Manager at Upperton Pharma Solutions; and Sophie Thompson, Senior SEO Strategist at Impression | TMM IRL: Nottingham | Nottingham | Sign up here |
| 1 Apr | 18:00 - 20:00 BST | Lucy Wooldridge, Master Mindset Coach | TMM IRL: Bring yourself to the party – the core values that make your humanity a winning asset | Fleet | Sign up here |
| 1 Apr | 18:30 - 20:30 EDT | Amrita Mathur, Marketing/Growth advisor for B2B | TMM IRL: Leads are up. Revenue is lying. Welcome to the new Growth rollercoaster | Toronto | Sign up here |
| 8 Apr | 18:00 - 20:00 BST | Glen Stout, Founder & CEO at Dibble Digital | TMM IRL: AI and SEO – What’s Changing and How to Adapt | Milton Keynes | Sign up here |
| 9 Apr | 09:00 - 17:00 BST | Luan Wise FCIM, Social Media Consultant, Trainer & PHD student | Ask Me Anything – How to nail B2B marketing in 2026 | Online | Sign up here |
| 9 Apr | 18:00 - 20:00 BST | Emily Monsell-Holden, CoFounder at The Impact Apothecary | TMM IRL: The biggest leaver most marketers aren’t pulling | Winchester | Sign up here |
| 10 Apr | 09:00 - 16:30 BST | Coworking, Cake & Lewis English | Cowork Crew: Why Saying No Is the Secret to Growing Your Business | Cambridge | Sign up here |
| 16 Apr | 18:00 - 20:00 BST | Speaker to be confirmed 😊 | TMM IRL: Portsmouth | Portsmouth | Sign up here |
| 16 Apr | 18:00 - 20:00 BST | Joe Glover, Co-Founder at The Marketing Meetup | TMM IRL: Peterborough | Peterborough | Sign up here |
| 17 Apr | 09:00 - 16:30 BST | Coworking, Cake & Ant Ackers | Cowork Crew: Mountain Metaphors | Leeds | Sign up here |
| 22 Apr | 18:00 - 20:00 BST | Max Denning, Web Growth Specialist: SEO, GEO & CRO at Pluxee | TMM IRL: Is SEO Dead? Future-Proofing Digital Marketing for the Age of AI Search | Reading | Sign up here |
| 23 Apr | 09:00 - 17:00 BST | Nick Silverstone, Fractional MD & Senior Leaders ADHD Business Coach | Ask Me Anything: Prioritisation & Overwhelm | Online | Sign up here |
| 23 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Sheffield | Sheffield | Sign up here |
| 5 May | 18:00 - 20:00 BST | Giles Etherington, Founder and Brand Creator at Brand Satellite | TMM IRL: Fife | Fife | Sign up here |
| 7 May | 18:00 - 20:00 BST | James Sandbrook, Cofounder at The Marketing Meetup | TMM IRL: Northampton | Northampton | Sign up here |
| 14 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cheltenham | Cheltenham | Sign up here |