Louis Grenier, Everyone Hates Marketers
Louis Grenier is the Founder of the excellent Everyone Hates Marketers — the podcast with nearly a million downloads, and organisation that fights marketing bullshit.
This is a super exciting time for Louis as recently he announced he is departing his full time role at Hotjar to take Everyone Hates Marketers full time, which is not only richly earned, but very exciting for the whole marketing community.
As a listener of Everyone Hates Marketers, we’ve come to admire Louis for three reasons. 1. His direct interviewing style that gets the most out of his guest. 2. The guests themselves – we look enviously at the two episodes he has done with Seth Godin – the first of which Seth stated that Louis provided the most invigorating podcast intro he had experienced for a long time. And 3. Louis’ consistent focus on finding not just ‘things that work’ but ‘things that work consistently for a long time’ – I..e. a pursuit of marketing truth.
Louis Grenier’s talks with The Marketing Meetup:
B2B Marketing in 2023: Strategies, Tactics, Resources and Trends
“This is great - but what about in B2B?” These are the words that chime out regularly at TMM webinars on almost any topic where we choose to go tactical. B2B is important, but can often feel like the forgotten cousin of ‘the more exciting’ B2C. So, what do we...
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer
In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...
Derek Sivers: The Power of Enthusiasm and the Journey of Derek Sivers in Growing CD Baby
https://www.youtube.com/embed/u5cRw3Ffvqc Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this blog post, we will explore key points from their conversation, focusing on the importance of enthusiasm, finding one's...
The Power of a Small Branded House for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner, you might be tempted to create multiple brands in an effort to cater to different customer segments or address various needs. However, according to Mark Ritson, a professor at the Mini MBA, small...
Balancing Marketing Budgets for Small Businesses: Embracing ‘The Long and the Short of It’
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner or marketer, you may face challenges in setting quant objectives and creating a well-balanced marketing budget. According to Mark Ritson, a professor at the Mini MBA, the key to overcoming these...
The Power of Strategy for Marketing Small Businesses: Making Choices for Success
https://www.youtube.com/embed/FdEUarg9dr8 In the fast-paced world of small businesses, it's easy to get caught up in the day-to-day challenges, fighting tactical fires, and focusing on short-term goals. However, Mark Ritson, a professor at the Mini MBA, emphasizes the...
The Art of Pricing for Small Businesses: How to Maximize Profitability and Avoid Common Pitfalls
https://www.youtube.com/embed/FdEUarg9dr8 Pricing is a critical aspect of any business, but for small businesses, getting it right can be a challenge. Mark Ritson, a professor at the Mini MBA, offers valuable insights into the importance of pricing and the strategies...
The Power of Picking on the Big Guy: How Small Brands Can Leverage Positioning Against Market Leaders
https://www.youtube.com/embed/FdEUarg9dr8 When breaking into a market as a small brand, resources are often limited, making it challenging to create a strong share of voice. Mark Ritson, a professor at the Mini MBA, suggests a strategic approach for small businesses...
The Power of Ethnography for Small Businesses: Why Quantitative Numbers Aren’t The Only Answer
https://www.youtube.com/embed/FdEUarg9dr8 In today's data-driven world, quantitative research is often seen as a critical component of the marketing process. However, Mark Ritson, a professor at the Mini MBA, believes that small businesses shouldn't stress about these...
The case for reversing the marketing process for small businesses: Strategy then research
https://www.youtube.com/embed/FdEUarg9dr8 The traditional marketing process of market research, strategy, and finally, tactics, may not always be feasible for small businesses with limited resources. Mark Ritson, a professor at the Mini MBA, suggests an alternative...
Date | Time | Speaker | Name | Location | Get yo' space |
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14 Apr | 09:00 - 16:30 BST | Coworking, Cake & Mel Barfield | Cowork Crew: how to get picked | London | Sign up here |
23 Apr | 18:00 - 20:00 BST | Jak Carlin, Managing Director at Alleyoop | TMM IRL: Edinburgh | Edinburgh | Sign up here |
24 Apr | 09:00 - 16:30 BST | Coworking, Cake & Steve Folland | Cowork Crew: Being Freelance – The Best Advice I’ve Stolen from 10 years of Interviews | Northampton | Sign up here |
24 Apr | 12:00 - 13:00 BST | the TKC community ... and you! | The Keynote Club | Online | Sign up here |
24 Apr | 18:00 - 20:00 BST | Anna Peck, Brand Development Consultant; Pete Hogg, Automation Consultant & AI Advisor; Laura Wheatley, Transformational Coach | TMM IRL: AI and human creativity – an interactive panel | Hertfordshire | Sign up here |
24 Apr | 18:00 - 20:00 BST | Chris Barnett, Director at 1973 Ltd; and Emily Le Merle, Marketing Manager at Informa | TMM IRL: Oxford | Oxford | Sign up here |
28 Apr | 18:00 - 20:30 BST | Tom Garfield, Co-founder & Managing Director at Brand New Notebook | TMM IRL: How to sell without selling your soul | Ashford | Sign up here |
29 Apr | 14:00 - 15:00 BST | Dan Fleming, Tracksuit | How to measure and track the impact of brand marketing | Online | Sign up here |
29 Apr | 18:00 - 20:00 BST | Shanni Elcock, Ex Adobe, Senior Business Consultant Digital Marketing | TMM IRL: 8 simple rules for dating your customer | Ipswich | Sign up here |
29 Apr | 18:00 - 20:00 BST | A panel discussion with Sam Risker, Michelle Anderson, Jim Ker, Malcolm Clifford and Jacob Goodwin | TMM IRL: AI in Marketing – the kill or the cure | Leeds | Sign up here |
30 Apr | 18:00 - 20:00 BST | Nick Crawford, Founder of Twist Consultancy | TMM IRL: AI for Everyone – a non technical introduction | Reading | Sign up here |
30 Apr | 18:00 - 20:00 BST | Lee Bradshaw, Digital Growth Specialist | TMM IRL: How to Start A/B Testing (the Easy Way)! | Portsmouth | Sign up here |
30 Apr | 18:00 - 20:00 BST | Tegan Male, Senior Accessibility Specialist at Spindogs | TMM IRL: Beyond the buzzword – why accessibility is a brand power move | Cardiff | Sign up here |
30 Apr | 18:30 - 21:00 CEST | Kirsty Finlayson, Director of Marketing at Chameleon | TMM IRL: How to personalize your marketing without creeping customers out | Barcelona | Sign up here |
1 May | 18:00 - 20:00 BST | Chris Dunne, CEO at Outvertising | TMM IRL: Beyond the Rainbow – building LGBTQIA+ inclusion into your work and workplaces | Northampton | Sign up here |
8 May | 18:30 - 20:30 CEST | Sharannath Mohanram, ex Gucci and ex Piaget 😊 | TMM IRL: The AI solutions and strategies every marketer needs | Geneva | Sign up here |
9 May | 09:00 - 16:30 BST | Coworking, Cake & Su Khanna | Cowork Crew: The Three Pillars of Pitching | Cambridge | Sign up here |
13 May | 16:00 - 17:00 BST | Carola Seybold, Head of Global Key Account Management at PANTONE® LLC. Benjamin Watkinson, Head of Brand at GF Smith. Digge Zetterberg, VP of Marketing at Frontify. | The future palette: Exploring color trends in rebranding | Online | Sign up here |
13 May | 18:00 - 20:00 BST | Kathryn Wharton, Director at KLW Marketing | TMM IRL: Brand Voice and Storytelling – Finding the Magic in the Tiniest Tales | Newcastle | Sign up here |
13 May | 18:00 - 20:00 BST | Speakers to be confirmed! | TMM IRL: Manchester | Manchester | Sign up here |
13 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Southampton | Southampton | Sign up here |
13 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Brighton | Brighton | Sign up here |
14 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: London | London | Sign up here |
14 May | 18:00 - 20:00 BST | Abbie Gadd, Head of Sales and Marketing at Wye Valley Brewery | TMM IRL: Worcester | Worcester | Sign up here |
15 May | 18:00 - 20:00 BST | Andi Lewis, Brilliance Coach at Andi Lewis Consultancy | TMM IRL: Coming back from the brink – how time might be robbing us all | Lancashire | Sign up here |
15 May | 18:00 - 20:00 BST | Max Stricker, Founder & Director at Ortum Consulting | TMM IRL: Everyone is focussing on maximising attention. Don’t do it! | Buckinghamshire | Sign up here |
20 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cambridge | Cambridge | Sign up here |
20 May | 18:00 - 20:00 BST | Olivia Mae Hanlon, Founder of Girls In Marketing | TMM IRL: Building your brand community on LinkedIn | Liverpool | Sign up here |
21 May | 17:30 - 19:30 BST | Charlotte May, Leadership Confidence Coach at Your Future Space | TMM IRL: The Overlooked Element of Marketing: You | Bristol and Bath | Sign up here |
22 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
27 May | 18:00 - 20:00 BST | Bal Choda, Lead engineer and Investor at Aston Martin | TMM IRL: Aston Martin – The mindset of Excellence that can be applied to any industry | Leicester | Sign up here |
10 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Wrexham | Wrexham | Sign up here |
19 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Nottingham | Nottingham | Sign up here |
26 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Sheffield | Sheffield | Sign up here |
10 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |