Dave Gerhardt, CMO of Privy
Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time.
Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too.
There are two things we’ve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Dave’s work.
Dave Gerhardt’s talks with The Marketing Meetup:
The best book recommendations for marketers
All marketers love reading lists. So here are The Marketing Meetup community’s recommendations for books you should be reading to become smarter.
The quick story of The Marketing Meetup
I’m the founder of The Marketing Meetup. I started the Marketing Meetup four years ago because I was a solo marketer working in a small company, I didn’t have anywhere where I could network with other marketers and I didn’t have a place where I could learn either.
Fantastic conversational marketing examples that will increase your website conversions
So, you’ve heard of conversational marketing, but would love to see it in action? Here are some of the best examples from across the web.
The Best Marketing Tools for Marketers on a Budget
There is so many amazing marketing tools out there, it’s difficult to keep up. Here is our recommended tools for marketers on a budget.
The absolute basics of marketing
New to marketing? Here’s the absolute basics
Tips for how to post and build a personal brand on LinkedIn
Linkedin is providing an incredible opportunity to build your personal brand right now. But how do you do it? Here’s our top tips.
Marketing Masterclass Two: The Manta Sleep Mask
How do you convince someone to invest in a $30 version of something otherwise available in a pound store? Here’s what I learned from my purchase experience of a manta sleep mask.
How we set up Zoom for Marketing Meetup Webinars
Zoom has become one of The Marketing Meetup’s most important bits of software.
And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like.
A Marketing Masterclass: Son of a Tailor
Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.
The ultimate marketers reading list
There is so many amazing marketing books out there, it’s difficult to keep up. Here is our recommended reading for marketers everywhere.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 1 Apr | 18:00 - 20:00 BST | Lucy Wooldridge, Master Mindset Coach | TMM IRL: Bring yourself to the party – the core values that make your humanity a winning asset | Fleet | Sign up here |
| 1 Apr | 18:30 - 20:30 EDT | Amrita Mathur, Marketing/Growth advisor for B2B | TMM IRL: Leads are up. Revenue is lying. Welcome to the new Growth rollercoaster | Toronto | Sign up here |
| 2 Apr | 14:00 - 15:00 BST | Charlie Merchant, CEO of Exposure Ninja | SEO in an AI summary world: how to earn mentions and citations | Online | Sign up here |
| 8 Apr | 14:00 - 15:00 BST | Phill Ossai, Founder and CEO at OSSAI | How to Use LinkedIn Without Turning Into a Personal Brand™ | Online | Sign up here |
| 8 Apr | 18:00 - 20:00 BST | Glen Stout, Founder & CEO at Dibble Digital | TMM IRL: AI and SEO – What’s Changing and How to Adapt | Milton Keynes | Sign up here |
| 9 Apr | 09:00 - 15:00 BST | George Danaila, Senior Content Marketing Manager at Planable | Ask Me Anything – How to use social media to get found by AI | Online | Sign up here |
| 9 Apr | 18:00 - 20:00 BST | Emily Monsell-Holden, CoFounder at The Impact Apothecary | TMM IRL: The biggest leaver most marketers aren’t pulling | Winchester | Sign up here |
| 10 Apr | 09:00 - 16:30 BST | Coworking, Cake & Lewis English | Cowork Crew: Why Saying No Is the Secret to Growing Your Business | Cambridge | Sign up here |
| 14 Apr | 14:00 - 15:00 BST | Luan Wise, Marketing Consultant and Ayo Abbas, Strategic Marketing Consultant at Abbas Marketing | Freelance or Fractional – what no one tells you before you make the jump | Online | Sign up here |
| 16 Apr | 09:00 - 16:30 BST | Coworking, Cake & Su Khanna | Cowork Crew: The three pillars of pitching | Northampton | Sign up here |
| 16 Apr | 18:00 - 20:00 BST | Joe Glover, Co-Founder at The Marketing Meetup | TMM IRL: Peterborough | Peterborough | Sign up here |
| 17 Apr | 09:00 - 16:30 BST | Coworking, Cake & Jodie Newman | Cowork Crew: How to build brilliant brand moments | London | Sign up here |
| 17 Apr | 09:00 - 16:30 BST | Coworking, Cake & Ant Ackers | Cowork Crew: Mountain Metaphors | Leeds | Sign up here |
| 21 Apr | 18:00 - 20:00 EDT | Julia Grandoni, Co Founder, & Nicole Alexakis, Creative Director, at Creative Junii | TMM IRL: Ask Me Anything “AMA” on User-Generated Content | Montreal | Sign up here |
| 21 Apr | 19:00 - 20:30 CEST | Speakers from the TMM Geneva community! | TMM IRL: Wins, Wobbles and What we Learned | Geneva | Sign up here |
| 22 Apr | 16:00 - 17:00 BST | Wistia legends Sam Balter, Senior Content Manager, and Taylor Corrado, Senior Director of Brand Marketing | Wistia: The State of Video Live Show | Online | Sign up here |
| 22 Apr | 18:00 - 20:00 BST | Max Denning, Web Growth Specialist: SEO, GEO & CRO at Pluxee | TMM IRL: Is SEO Dead? Future-Proofing Digital Marketing for the Age of AI Search | Reading | Sign up here |
| 23 Apr | 09:00 - 17:00 BST | Nick Silverstone, Fractional MD & Senior Leaders ADHD Business Coach | Ask Me Anything: Prioritisation & Overwhelm | Online | Sign up here |
| 23 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Sheffield | Sheffield | Sign up here |
| 24 Apr | 09:00 - 16:30 BST | Coworking, Cake & James Sandbrook | Cowork Crew: The Human Advantage – How to Build a Business People Actually Feel | Birmingham | Sign up here |
| 28 Apr | 14:00 - 15:00 BST | Chris Lavigne, Head of Production at Wistia | Short form video for busy marketers: a 2 hour weekly workflow | Online | Sign up here |
| 28 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leeds | Leeds | Sign up here |
| 29 Apr | 18:15 - 19:45 BST | Diana Byrne, Founder and CMO at Clarity | TMM IRL: Productivity for Marketers Masterclass – How to Reclaim 10 Hours a Week | Dublin | Sign up here |
| 5 May | 18:00 - 20:00 BST | Giles Etherington, Founder and Brand Creator at Brand Satellite | TMM IRL: Think brand, not business | Fife | Sign up here |
| 7 May | 18:00 - 20:00 BST | James Sandbrook, Cofounder at The Marketing Meetup | TMM IRL: Northampton | Northampton | Sign up here |
| 12 May | 17:30 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Newcastle | Newcastle | Sign up here |
| 12 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Manchester | Manchester | Sign up here |
| 12 May | 18:00 - 20:00 BST | Mike Essex, Founder of Devise Marketing | TMM IRL: Optimise Everything! From AIO to SEO and beyond | Southampton | Sign up here |
| 14 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Edinburgh | Edinburgh | Sign up here |
| 14 May | 18:00 - 20:00 BST | Ben Jayston, Head of SMB SEO at Vertical Leap | TMM IRL: From Google searches to real customers – SEO that works for small business | Bournemouth | Sign up here |
| 14 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cheltenham | Cheltenham | Sign up here |
| 19 May | 17:30 - 20:00 BST | Rupen Shah, Head of Client Services at Thinkbox | TMM IRL: Why Brands Still Matter & How TV Remains The Ultimate Brand Builder | Bristol and Bath | Sign up here |
| 19 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cambridge | Cambridge | Sign up here |
| 19 May | 18:00 - 20:00 BST | Alex Wright, Chair of The Marketing Meetup and The Keynote Club | TMM IRL: Norwich | Norwich | Sign up here |
| 20 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Exeter | Exeter | Sign up here |
| 21 May | 09:00 - 17:00 BST | Max Hopkinson, Founder of The Keynote Club | Ask Me Anything – Find your speaking territory and build a talk people remember | Online | Sign up here |
| 21 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
| 28 May | 09:00 - 17:00 BST | Luan Wise FCIM, Social Media Consultant, Trainer & Author | Ask Me Anything – How to nail B2B marketing in 2026 | Online | Sign up here |