Dave Gerhardt, CMO of Privy
Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time.
Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too.
There are two things weβve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Daveβs work.
Dave Gerhardt’s talks with The Marketing Meetup:
The best book recommendations for marketers
All marketers love reading lists. So here are The Marketing Meetup community’s recommendations for books you should be reading to become smarter.
The quick story of The Marketing Meetup
I’m the founder of The Marketing Meetup. I started the Marketing Meetup four years ago because I was a solo marketer working in a small company, I didn’t have anywhere where I could network with other marketers and I didn’t have a place where I could learn either.
Fantastic conversational marketing examples that will increase your website conversions
So, you’ve heard of conversational marketing, but would love to see it in action? Here are some of the best examples from across the web.
The Best Marketing Tools for Marketers on a Budget
There is so many amazing marketing tools out there, it’s difficult to keep up. Here is our recommended tools for marketers on a budget.
The absolute basics of marketing
New to marketing? Here’s the absolute basics
Tips for how to post and build a personal brand on LinkedIn
Linkedin is providing an incredible opportunity to build your personal brand right now. But how do you do it? Here’s our top tips.
Marketing Masterclass Two: The Manta Sleep Mask
How do you convince someone to invest in a $30 version of something otherwise available in a pound store? Here’s what I learned from my purchase experience of a manta sleep mask.
How we set up Zoom for Marketing Meetup Webinars
Zoom has become one of The Marketing Meetup’s most important bits of software.
And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like.Β
A Marketing Masterclass: Son of a Tailor
Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I canβt help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.
The ultimate marketers reading list
There is so many amazing marketing books out there, it’s difficult to keep up. Here is our recommended reading for marketers everywhere.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community π | The Marketing Meetup Conference 2026 | London | Sign up here |
| 2 Dec | 14:00 - 15:00 GMT | Phil Barden, MD of DECODE marketing | How the brain understands ‘value for money’ (and what marketers can do about it) | Online | Sign up here |
| 2 Dec | 15:00 - 16:00 GMT | Hugo Timm, Senior Creative Director at Frontify, hosting Ana Andjelic, brand-builder and creative strategist, and Barr Balamuth, Brand strategist and founder at Parallel Play | Rebranding Redefined: Culture is the new brand currency | Online | Sign up here |
| 2 Dec | 16:00 - 17:00 GMT | Kara Gillette, Managing Director at Nextiny Marketing and Jean Merlain, Product Marketing Manager at Wistia | Build a health tech stack that proves impact | Online | Sign up here |
| 2 Dec | 17:30 - 19:30 EST | Mohamed Hamad (He/Him), Founder at Third Wunder | TMM IRL: How to Build a Cycle of Growth with a New Marketing Framework | Montreal | Sign up here |
| 2 Dec | 17:30 - 20:00 GMT | Paul Adams, leading Marketing and CPO at Intercom, building Fin; and Varun Anand, Co-founder and COO at Clay | Fin x Clay: Emerging Marketing Roles in the AI Era | London | Sign up here |
| 2 Dec | 18:00 - 20:00 GMT | A festive fireside chat with Abi Sea, Abigail Mills, Heather Pownall & guests | TMM IRL: a festive fireside chat π | Fife | Sign up here |
| 3 Dec | 09:00 - 17:00 GMT | Eman Ismail, Founder of Eman Copy Co, Email Marketing Strategist & Copywriter | Hive | Ask The Expert: Email Marketing | Online | Sign up here |
| 3 Dec | 18:00 - 20:00 GMT | Becky Elfington-Twinkleside, Director of Yuletide Archives and Storytelling Strategy, Santaβs Workshop | TMM IRL: a Short History of Festive Marketing | Fleet | Sign up here |
| 4 Dec | 18:00 - 19:00 GMT | Team Wistia: Billy Woodward, Chris Lavigne, and Chris Savage | AI Video Creation Office Hours: Part III | Online | Sign up here |
| 5 Dec | 15:00 - 16:00 GMT | Team Wistia: Taylor Corrado, Elise Beck, Frank Emanuele and Jean Merlain | Wake up with Wistia! | Online | Sign up here |
| 9 Dec | 14:00 - 15:00 GMT | Rory Sutherland, Vice-Chairman of Ogilvy | Behavioural Science & Marketing Q&A with Rory Sutherland | Online | Sign up here |
| 9 Dec | 16:00 - 17:00 GMT | Chris Savage and Brendan Schwartz, Co-Founders at Wistia | Wistia Video Remix. Founder demo; remixing, private beta | Online | Sign up here |
| 9 Dec | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Leeds (a festive one!) | Leeds | Sign up here |
| 10 Dec | 18:00 - 20:00 GMT | Penni Pickering, Co-Founder at Cowork Crew and Kabo Creative | TMM IRL: Surviving (and sometimes thriving) as a self-employed human | Milton Keynes | Sign up here |
| 11 Dec | 18:00 - 20:00 GMT | An open Q&A session with folks from the community | TMM IRL: An open Q&A session | Buckinghamshire | Sign up here |
| 11 Dec | 18:00 - 19:00 GMT | Jay Acunzo, Advisor, author, keynote speaker | Host Better Webinars: Start Strong, End Strong | Online | Sign up here |
| 9 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Jess Bruno | Cowork Crew: How to build a personal brand online | Cambridge | Sign up here |
| 13 Jan | 17:30 - 20:00 GMT | Nic Redman, Host of The Voice Coach Podcast | TMM IRL: Giving Your Voice a Seat at the Marketing Table | Newcastle | Sign up here |
| 13 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Cambridge | Cambridge | Sign up here |
| 15 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Andrew Cock-Starkey | Cowork Crew: SEO When You have No Time (and even less budget) | Northampton | Sign up here |
| 15 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Molly Scanlan | Cowork Crew: How to stop your website from destroying the planet | Reading | Sign up here |
| 15 Jan | 18:00 - 20:00 GMT | Sarah Pascaru, Founder at Social Jooce and Nick Silverstone, Fractional MD and certified Senior Leaders ADHD coach | TMM IRL: Neurodiversity, Strengths & Real-World Strategy | Hertfordshire | Sign up here |
| 15 Jan | 18:00 - 20:00 GMT | Junior-Cudjoe (JC) Impraim, Marketing and Engagement Officer, GreenerFuture Leicestershire | TMM IRL: Building a Sustainable Brand | Northampton | Sign up here |
| 16 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Speaker TBA | Cowork Crew: Coworking & Cake π | London | Sign up here |
| 20 Jan | 18:00 - 20:00 GMT | Industry experts to be confirmed! | TMM IRL: Is your marketing strategy ready for 2026? An interactive session π | Norwich | Sign up here |
| 20 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Southampton | Southampton | Sign up here |
| 21 Jan | 17:30 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Bristol | Bristol and Bath | Sign up here |
| 21 Jan | 18:00 - 20:30 GMT | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
| 21 Jan | 18:00 - 20:00 GMT | featuring you and your community! Get involved in an Open Space group discussion | TMM IRL: Choose Your Own Marketing Adventure π | Reading | Sign up here |
| 22 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
| 22 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Edinburgh | Edinburgh | Sign up here |
| 27 Jan | 18:00 - 20:00 GMT | Dave Harland, The Word Man | TMM IRL: Lancashire | Lancashire | Sign up here |
| 29 Jan | 18:00 - 20:00 GMT | Colette George, PPC Strategist at 21 Degrees Digital | TMM IRL: Why your unique journey is your strongest asset | Sheffield | Sign up here |
| 29 Jan | 18:00 - 20:00 GMT | Phil Treagus-Evans, CEO and Co-Founder at Giraffe Social | TMM IRL: In a World of AI, your Humanity is your Competitive Edge | Winchester | Sign up here |
| 29 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 12 Feb | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Portsmouth | Portsmouth | Sign up here |
| 12 Feb | 18:00 - 20:00 GMT | Nick Crawford, Founder at Twist Consultancy | TMM IRL: From AI frustration to AI confidence – the framework that actually works | Peterborough | Sign up here |
| 26 Feb | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Bournemouth | Bournemouth | Sign up here |