John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

Is brand awareness overrated? What matters most?

Is brand awareness overrated? What matters most?

Is brand awareness it overrated? Or, more importantly, is it the wrong goal to chase in isolation? Let’s dig into what really matters when it comes to growing a brand. The Case for Brand Awareness Brand awareness has long been considered a cornerstone of marketing...

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DateTimeSpeakerNameLocation
3 Jun01:00 - 23:00 BSTRegister now! And put your sustainable marketing skills to the test! The Marketing Meetup CircularPRO Challenge. —Register here until June 10th, 10am–OnlineSign up here
4 Jun16:00 - 18:00 BSTJon Bailey, CEO, Precision ProCo; James Bagan, Associate Strategy Director, McCann; and others! The Tangible Economy: How brands are winning by being real in an unreal digital worldLeedsSign up here
5 Jun12:00 - 13:00 BSTthe TKC community ... and you! The Keynote ClubOnlineSign up here
5 Jun18:00 - 20:00 BSTJosh Wilkie, Founder & SEO Expert at Mountex Digital TMM IRL: Beyond Keywords – how SEO works in 2025PortsmouthSign up here
10 Jun18:00 - 20:00 BSTMax Hoppy, Founder of The Keynote ClubTMM IRL: Public speaking with confidenceWrexhamSign up here
11 Jun09:30 - 10:30 BSTchima mmeje, Senior Content Marketing Manager at Moz, and Tim Soulo, CMO at AhrefsIs there growth in SEO in 2025?OnlineSign up here
11 Jun18:00 - 20:00 BSTWendy Melville, Fractional Marketing DirectorTMM IRL: Making your marketing more accessibleMilton KeynesSign up here
12 Jun18:30 - 20:30 CESTAnne V. Mühlethaler, former Christian Louboutin SVP of Global Communications and founder of Le TrenteTMM IRL: The Story of You – How values-based storytelling sets you apartGenevaSign up here
13 Jun10:00 - 16:00 BST13 amazing speakers and the chance to network with the TMM communityMerged Futures, the annual tech innovation showcaseNorthamptonSign up here
16 Jun09:00 - 16:30 BSTCoworking, Cake & Dave OfficerCowork Crew: The One-Man BrandLondonSign up here
17 Jun14:00 - 15:00 BSTMel Barfield, Senior Copywriter at Copy Or DieHow to grow a marketing freelancer / consultancy business in 2025OnlineSign up here
18 Jun09:00 - 10:30 BSTfeaturing speakers from Perplexity, HubSpot, TMM, fieldfisher and ZoomZoom events summit. Where technology meets connection: elevating the future of eventsOnlineSign up here
18 Jun18:00 - 20:00 BSTJessica Pilkington, Founder and Director at Pilkington Communications; and Tom Sangers, Founder at Metric HubTMM IRL: ExeterExeterSign up here
19 Jun18:00 - 20:00 BSTMax Hoppy, Founder of The Keynote Club; and Richard Plackett, Senior First Officer, Virgin Atlantic AirwaysTMM IRL: Good and bad public speaking, it’s never an accident 🙂 and Marketing Management and Human Factors: Tales from the Flight DeckNottinghamSign up here
19 Jun18:00 - 20:00 BST Sophie May, Senior Social Media and Influencer Manager at krow groupTMM IRL: Why UGC is the new influencer – the native video solution for brandsNorwichSign up here
24 Jun14:00 - 15:00 BSTRachael Higgins, Founder at Because of MarketingHow to grow a social media followingOnlineSign up here
25 Jun18:00 - 20:00 BSTLottie Namakando, Director of Behavioural Science and Innovation at Reflect DigitalTMM IRL: Using your Competitors to Supercharge your SearchReadingSign up here
25 Jun18:30 - 20:00 BSTPanel discussion with Úna Herlihy, Founder & CEO at The Indie List; Sinéad D’Arcy, Founder at Future Roots; Andrew Murray, Executive Director at FEED by TBWA; moderated by Diana Byrne, Founder & CMO at Clarity TMM IRL: Stand Out & Succeed. Insider Secrets to Marketing Your Most Important Brand – YOUDublinSign up here
26 Jun18:00 - 20:00 BSTMax Hoppy, Founder of The Keynote ClubTMM IRL: SheffieldSheffieldSign up here
1 Jul14:00 - 15:00 BSTHector Hughes, CEO/Co-Founder of UnpluggedLessons in growing a startup from scratchOnlineSign up here
3 Jul18:00 - 20:00 BSTA panel discussion with Fiona O’Donoghue, Emily Waddell and Jim LewisTMM IRL: Marketing & Community – What Really Matters NowHertfordshireSign up here
3 Jul18:00 - 20:00 BST Thomas Reeve, Head of Design at ZyteTMM IRL: Decoding the Human Touch – Practical Tips for Engaging User ExperiencesNorthamptonSign up here
8 Jul18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: NewcastleNewcastleSign up here
9 Jul18:00 - 20:00 BSTLyndon Nicholson, CEO and Founder of the Future GroupTMM IRL: The Hollywood Method – crafting blockbuster brand stories that sellLondonSign up here
10 Jul09:00 - 16:30 BSTCoworking, Cake & Tom GarfieldCowork Crew: How to sell without selling your soulReadingSign up here
10 Jul18:00 - 20:00 BSTCharli Hunt, Co-Founder at The Lime OneTMM IRL: How to use LinkedIn to generate leadsWinchesterSign up here
10 Jul18:00 - 20:00 BSTSpeaker to be confirmed! TMM IRL: Lancashire (Chorley)LancashireSign up here
11 Jul09:00 - 16:30 BSTCoworking, Cake & Emily JonesCowork Crew: 6 steps to website successCambridgeSign up here
15 Jul18:00 - 20:00 BSTJorun Bork, SEO Account Manager at GIMOTMM IRL: The Evolution of Search and AI’s Impact on SEOLeedsSign up here
15 Jul18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: BrightonBrightonSign up here
16 Jul17:30 - 19:30 BSTHannah Stapley-Parker, Marketing Consultant & Trainer at Well I NeverTMM IRL: How to Practise Curiosity for Better Creative ThinkingBristol and BathSign up here
17 Jul09:00 - 16:30 BSTCoworking, Cake & Charlotte SargeantCowork Crew: Unlock These Audience Insights to Make Buying a No-BrainerNorthamptonSign up here
22 Jul18:00 - 20:00 BSTKatie Neal and Lauren Martin, Co-founders at The Piñata LabTMM IRL: From chaos to clarity – why strategy mattersLiverpoolSign up here
28 Jul18:00 - 20:30 BSTSpeaker to be confirmed!TMM IRL: AshfordAshfordSign up here