John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
Six of The Best Marketing Events in the UK – 2024
For UK-based marketing professionals seeking valuable industry insights, navigating the multitude of events can be overwhelming. To streamline your choices, we've carefully curated a list of six essential marketing events in the UK, each offering unique opportunities...
The Marketing Leadership Masterclass – A Comprehensive Review
I feel the marketing industry is in a good place in terms of knowledge sharing. But if I could identify a common area for improvement - it’s not competence, it’s confidence. I say this because Mark Ritson’s Mini MBA is as close to creating a common language in...
Ten recommended SEO tools from the pros
We recently hosted Azeem Ahmad, Areej AbuAli and Crystal Carter for an amazin' hour of SEO magic. Video below. In the session, they recommended a bunch of tools, so outside of our normal write-up, we thought we'd also do a special post just for the resources they...
The guide to marketing and marketing jobs: Everything I wish I had known when I started
The job market is tough right now, and as marketing is still an industry where anyone can enter without qualifications, there are a bunch of things I’m getting asked regularly about the marketing profession by new entrants into our industry. There is a bunch...
Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie
The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering...
Back to Marketing Basics #1 – Cannes and small business marketing: Simon Akers
Having just got back from Cannes (for those who don’t know, the biggest advertising gathering in the world) with my ears ringing from the sound of ‘trends’ including Generative AI, 1st party Data Strategy Retail media and Sustainability of the supply chain, I left a...
B2B Marketing in 2023: Strategies, Tactics, Resources and Trends
“This is great - but what about in B2B?” These are the words that chime out regularly at TMM webinars on almost any topic where we choose to go tactical. B2B is important, but can often feel like the forgotten cousin of ‘the more exciting’ B2C. So, what do we...
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer
In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...
Derek Sivers: The Power of Enthusiasm and the Journey of Derek Sivers in Growing CD Baby
https://www.youtube.com/embed/u5cRw3Ffvqc Derek Sivers, the founder of CD Baby, shares his experience of growing the company with Joe Glover. In this blog post, we will explore key points from their conversation, focusing on the importance of enthusiasm, finding one's...
The Power of a Small Branded House for Small Businesses
https://www.youtube.com/embed/FdEUarg9dr8 As a small business owner, you might be tempted to create multiple brands in an effort to cater to different customer segments or address various needs. However, according to Mark Ritson, a professor at the Mini MBA, small...
Date | Time | Speaker | Name | Location | Get yo' space |
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19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community 💜 | The Marketing Meetup Conference 2026 | London | Sign up here |
30 Sep | 14:00 - 15:00 BST | Chris Lavigne, Head of Video at Wistia | How to use AI to help create great social videos | Online | Sign up here |
30 Sep | 18:00 - 20:00 BST | Sally Henderson, High-Stakes Leadership Mentor | TMM IRL: Why purpose is not enough, and what to do about it | London | Sign up here |
7 Oct | 14:00 - 15:00 BST | Rory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpot | How to optimise your content strategy for AI engines – HubSpot x TMM 😊 | Online | Sign up here |
7 Oct | 18:00 - 20:00 BST | Members of our community 😊 | TMM IRL: Lightning talks from our brilliant community! | Wrexham | Sign up here |
7 Oct | 18:00 - 20:00 BST | Tom Hastings, Founder at Beta Shift | TMM IRL: The Smart Marketer’s Guide to AI (and the Future You Need to Prepare For) | Brighton | Sign up here |
8 Oct | 18:00 - 20:00 BST | Professor Laura Chamberlain, Professor of Marketing at Warwick Business School; Anna O'Riordan, Brand, Marketing and Comms consultant; and Raimonda Richardson, Founder of Force4Events | TMM IRL: Take the Pressure Off – Why Marketing ROI Still Matters | Reading | Sign up here |
8 Oct | 18:00 - 20:00 CEST | Martin Höfling, Global Marketing Manager at Chupa Chups | TMM IRL: Amsterdam | Amsterdam | Sign up here |
9 Oct | 09:00 - 16:30 BST | Coworking, Cake & Christine Gritmon | Cowork Crew: Inside-Out Personal Branding | Reading | Sign up here |
9 Oct | 18:00 - 20:00 BST | Emily McArthur, Digital Marketing Account Manager at Wagada Digital | TMM IRL: Scary Season – staying visible, staying sane, and staying ahead | Hertfordshire | Sign up here |
9 Oct | 18:00 - 20:00 BST | Beth Heddle, Freelance Marketing Consultant | TMM IRL: Sheffield | Sheffield | Sign up here |
10 Oct | 09:00 - 16:30 BST | Coworking, Cake & Steve Folland | Cowork Crew: The Best Advice I’ve Stolen from 10 years of Interviews | Cambridge | Sign up here |
14 Oct | 09:00 - 17:00 BST | Movable Ink, /create brings together world-class marketers to step into the future of marketing | Think Summit by Movable Ink | London, South East and East England | Sign up here |
14 Oct | 14:00 - 15:00 BST | Anna Carina Berkman, Founder at Markitect | How to best prompt AI in 2025 | Online | Sign up here |
15 Oct | 18:00 - 20:00 BST | Andrew Cock-Starkey, Founder at Optimisey | TMM IRL: SEO – What to Do When You Can’t Do It All | Milton Keynes | Sign up here |
15 Oct | 18:00 - 20:00 BST | Nick Padmore, Head of Language at Definition | TMM IRL: The five words that are ruining your marketing | Fleet | Sign up here |
16 Oct | 09:00 - 16:30 BST | Coworking, Cake & Gus Bhandal | Cowork Crew: The Three Cs of LinkedIn Success | Northampton | Sign up here |
16 Oct | 18:00 - 20:00 BST | Kate Attlee, Owner and Founder at Sabzi | TMM IRL: Newquay | Newquay | Sign up here |
17 Oct | 09:00 - 16:30 BST | Coworking, Cake & Community | Cowork Crew London | London | Sign up here |
21 Oct | 13:30 - 14:30 BST | Emelie Hurlbert, GTM enablement at OpenAI; Danielle Spielmann, Global Brand Manager at Zurich Insurance; and Nick Padmore, Head of Language at Definition | Tone of voice in the time of AI | Online | Sign up here |
21 Oct | 14:00 - 15:00 BST | Peter Weinberg, Co-Founder at Evidenza | How AI is impacting market research | Online | Sign up here |
23 Oct | 18:30 - 21:00 BST | Chima Mmeje, Senior Content Marketing Manager at Moz | Sip & Search Free SEO Meetup: AI Automation Party at BrightonSEO UK (Fringe Event) | Brighton | Sign up here |
4 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Norwich | Norwich | Sign up here |
6 Nov | 18:00 - 20:00 GMT | Jonny Tooze, Entrepreneur & Advisor at Pimms Associates | TMM IRL: Climbing Mount LinkedIn | Guildford | Sign up here |
6 Nov | 18:00 - 20:00 GMT | Nick Crawford, Founder at Twist Consultacy | TMM IRL: From Dogs to Giraffes – Marketing models with a twist | Northampton | Sign up here |
11 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Manchester | Manchester | Sign up here |
11 Nov | 18:00 - 20:00 GMT | Zoe Hanson, The Podcast Lady | TMM IRL: Podcasting for Business | Southampton | Sign up here |
11 Nov | 18:00 - 20:00 GMT | Heather Pownall, Founder at Heather's Media Hub | TMM IRL: It’s not the tech, it’s the strategy – how to turn a podcast into marketing gold | Fife | Sign up here |
12 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Portsmouth | Portsmouth | Sign up here |
13 Nov | 18:30 - 20:30 CET | Amin Ebadi, founder at Tartare AI | TMM IRL: Geneva | Geneva | Sign up here |
18 Nov | 17:00 - 19:00 EST | Mohamed Hamad (He/Him), Founder at Third Wunder | TMM IRL: Montreal | Montreal | Sign up here |
19 Nov | 17:30 - 20:00 GMT | Kate Sikora, Managing Partner at Noble Performance; and Dominic Baliszewski, Co-Founder at Yours Sincerely | TMM IRL: What a Difference a Year Makes – Search in 2025 and the Road Ahead | Bristol and Bath | Sign up here |
20 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
20 Nov | 18:00 - 20:00 GMT | Bex Fisher, Partnerships & Events Manager at Hattingley Valley Wines Limited | TMM IRL: Service with a Smile – The Secret Weapon in Marketing | Winchester | Sign up here |
27 Nov | 18:00 - 20:00 GMT | Natasha Jones, Commercial Director at Fairfields Farm | TMM IRL: Creative collaboration and B2B marketing | Ipswich | Sign up here |
27 Nov | 18:00 - 20:00 GMT | Speakers to be confirmed! | TMM IRL: Lancashire | Lancashire | Sign up here |