John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
If fear is the “granddaddy of emotions” in B2B, what are those words doing on your homepage?
In her recent interview on The Knowledge Project podcast, positioning expert April Dunford named fear as the “granddaddy of emotions” in B2B. Her interview made me think about what B2B can learn from consumer psychology, more commonly applied to B2C. And because I’m a...
Case study: How Mr Beast positioned Feastables against Hershey’s
Jimmy Donaldson (Mr Beast - the world's largest YouTuber) is playing an age-old marketing principle - "picking your enemy" - and taking it to the next level. It's fascinating to see. Here's the story: 🌎 Context - Feastable launches: In January 2022, Jimmy...
Six of The Best Marketing Events in the UK – 2024
For UK-based marketing professionals seeking valuable industry insights, navigating the multitude of events can be overwhelming. To streamline your choices, we've carefully curated a list of six essential marketing events in the UK, each offering unique opportunities...
The Marketing Leadership Masterclass – A Comprehensive Review
I feel the marketing industry is in a good place in terms of knowledge sharing. But if I could identify a common area for improvement - it’s not competence, it’s confidence. I say this because Mark Ritson’s Mini MBA is as close to creating a common language in...
Ten recommended SEO tools from the pros
We recently hosted Azeem Ahmad, Areej AbuAli and Crystal Carter for an amazin' hour of SEO magic. Video below. In the session, they recommended a bunch of tools, so outside of our normal write-up, we thought we'd also do a special post just for the resources they...
The guide to marketing and marketing jobs: Everything I wish I had known when I started
The job market is tough right now, and as marketing is still an industry where anyone can enter without qualifications, there are a bunch of things I’m getting asked regularly about the marketing profession by new entrants into our industry. There is a bunch...
Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie
The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering...
Back to Marketing Basics #1 – Cannes and small business marketing: Simon Akers
Having just got back from Cannes (for those who don’t know, the biggest advertising gathering in the world) with my ears ringing from the sound of ‘trends’ including Generative AI, 1st party Data Strategy Retail media and Sustainability of the supply chain, I left a...
B2B Marketing in 2023: Strategies, Tactics, Resources and Trends
“This is great - but what about in B2B?” These are the words that chime out regularly at TMM webinars on almost any topic where we choose to go tactical. B2B is important, but can often feel like the forgotten cousin of ‘the more exciting’ B2C. So, what do we...
14 Resources to Supercharge Your Marketing Skills: Learn, Grow, and Conquer
In today's fast-paced, ever-evolving world of marketing, staying ahead of the curve is essential. With new trends, technologies, and strategies emerging all the time, continuous learning is key. So, we've compiled a list of incredible resources to help you upskill,...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 19 Mar | 09:00 - 18:30 GMT | lots of wonderful speakers from the TMM community 💜 | The Marketing Meetup Conference 2026 | London | Sign up here |
| 17 Feb | 18:00 - 20:00 GMT | Dave Smithbury, Head of Marketing at Street Group | TMM IRL: Trailblazing in a tuk tuk | Liverpool | Sign up here |
| 20 Feb | 15:00 - 16:00 GMT | Team Wistia: Taylor, Elise, Frank and Jean | Wake up with Wistia! | Online | Sign up here |
| 23 Feb | 18:00 - 20:00 GMT | Ruchi Aul, Founder at Knowmera | TMM IRL: Sus It Out – Rethinking sustainability so it sticks | Guildford | Sign up here |
| 24 Feb | 14:00 - 15:00 GMT | Ryan Law, Director of Content Marketing at Ahrefs | How to make more from less website traffic | Online | Sign up here |
| 24 Feb | 16:00 - 16:45 GMT | Digge Zetterberg, Chief Marketing Officer at Frontify; Pete Panciera, Leader of Global Brand Design at Specialized Bicycle Components; Tom Gilbert, Executive Creative Director at Design Bridge and Partners; Curtis Midkiff, Director of Social Media Marketing at Sprout Social | Mastering long-term brand-building: Tools, tactics, and ROI strategies | Online | Sign up here |
| 24 Feb | 18:00 - 20:00 GMT | Anna Payne, Business Growth Strategist and Consultant | TMM IRL: Better sales, better business – Practical ways to level up your sales for 2026 | Fife | Sign up here |
| 26 Feb | 09:00 - 15:00 GMT | John McKie, Founder of G.O.A.T. Marketing Globa | Hive – Ask Me Anything: Email Marketing | Online | Sign up here |
| 26 Feb | 18:00 - 20:00 GMT | Phil Heywood, Head of Experience at Netcel | TMM IRL: Generation is cheap, but judgement is rare — why AI changes creation, not creativity | Bournemouth | Sign up here |
| 3 Mar | 14:00 - 15:00 GMT | Seb Royce, Creative & Communications Partner at Eden Labs | How to use AI in your workflows without costing the Earth | Online | Sign up here |
| 4 Mar | 18:00 - 20:30 GMT | Daniel Webb, Founder & Director of Everyday Plastic | TMM IRL: The Big Plastic Count – building a people-powered movement for a fair future that’s free from the plastics crisis | Ashford | Sign up here |
| 5 Mar | 09:00 - 17:00 GMT | Rebecca Hughes-Pilkington, Head of PPC at Exposure Ninja | Hive – Ask Me Anything: How to get the most from paid advertising spend | Online | Sign up here |
| 5 Mar | 18:00 - 20:00 GMT | Stephanie Sykes-Dugmore, Head of Collections and Research at Silverstone Museum | TMM IRL: Driven by History – Women in Motorsport at Silverstone Museum | Northampton | Sign up here |
| 5 Mar | 18:30 - 20:30 CET | Adam Armstrong, Former CEO Contiki Holidays, MD Silversea Cruises and MD Royal Caribbean | TMM IRL: Geneva | Geneva | Sign up here |
| 6 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Andrew Cock-Starkey | Cowork Crew: SEO When You have No Time (and even less budget) | Cambridge | Sign up here |
| 10 Mar | 14:00 - 15:00 GMT | Moniek Krijn, Global Field Marketing Manager, Prismic & Daniel Castilho, Senior Growth Marketing Manager, Prismic | How to build landing pages that convert – and get found – in 2026 | Online | Sign up here |
| 10 Mar | 17:30 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Newcastle | Newcastle | Sign up here |
| 10 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Manchester | Manchester | Sign up here |
| 10 Mar | 18:00 - 20:00 GMT | Keith Wilson, Director of Income and Engagement at Hampshire and Isle of Wight Air Ambulance | TMM IRL: Changing cultures – from fundraising to storytelling | Southampton | Sign up here |
| 11 Mar | 18:00 - 20:00 GMT | Kate Noble, Co-founder at Noble Performance and Dominic Baliszewski, Co-founder at Yours Sincerely | TMM IRL: SEO is dead, and GEO isn’t the answer, welcome to the age of Earned Visibility | Exeter | Sign up here |
| 12 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Steve Simmonds | Cowork Crew: Sales & Kindness | Northampton | Sign up here |
| 12 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Nikki St Paul | Cowork Crew: Get the Good Girl out of your business so you can get paid | Reading | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Edinburgh | Edinburgh | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Anna from Midnight Blue, Fiona from Attention Seeker, and Emily Walker from ECW Digital | TMM IRL: The Marketing Meetup Hertfordshire – Getting Found in an AI-First World | Hertfordshire | Sign up here |
| 13 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Amy Walters | Cowork Crew: What’s your Design Personality? (and is it working for you?) | London | Sign up here |
| 13 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Esther Partridge-Warner | Cowork Crew: How win clients on LinkedIn without cringe or chaos | Birmingham | Sign up here |
| 17 Mar | 17:30 - 20:00 GMT | Lynne Elvins, Creator of Design Serving Life; and Sonja Nisson, Author of Valuable Content Marketing | TMM IRL: Design and Content Serving Life – Valuable principles for ethical, human-centred marketing | Bristol and Bath | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Dr John Woods, Founder of Sharp Ahead | TMM IRL: How AI Has Changed the Buying Journey (And What You Need to Do About It) | Leeds | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Cambridge | Cambridge | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Norwich | Norwich | Sign up here |
| 19 Mar | 17:00 - 18:00 GMT | Jay Acunzo, Advisor, Author, Speaking & Storytelling Consultant | Host Better Webinars: Registrants to Revenue | Online | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Kim Arnold, Founder at Email Attraction | TMM IRL: Get What You Want Every Time You Hit Send | London | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Lea Turner, Director at The HoLT | TMM IRL: The Unhinged Marketing Moments that Made a Solo Mum Millions | Lancashire | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 1 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Fleet | Fleet | Sign up here |
| 8 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Milton Keynes | Milton Keynes | Sign up here |
| 9 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |
| 16 Apr | 18:00 - 20:00 BST | Joe Glover, Co-Founder at The Marketing Meetup | TMM IRL: Peterborough | Peterborough | Sign up here |
| 17 Apr | 09:00 - 16:30 BST | Coworking, Cake & Ant Ackers | Cowork Crew: Mountain Metaphors | Leeds | Sign up here |
| 22 Apr | 18:00 - 20:00 BST | Max Denning, Web Growth Specialist: SEO, GEO & CRO at Pluxee | TMM IRL: Is SEO Dead? Future-Proofing Digital Marketing for the Age of AI Search | Reading | Sign up here |
| 23 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Sheffield | Sheffield | Sign up here |

