Mark Ritson
Mark Ritson is almost a man who needs no introduction, but for those not in the knowβ¦ Mark has been a columnist at Marketing Week for over a decade, a regular and world-class speaker, a consultant for some of the worldβs most interesting brands, and also a Marketing Professor gone rogue – having recently stepped down from his Associate Professor position at Melbourne Business School to focus on his Mini MBA programme.
On a personal level, Mark has had a big impact on how we have come to view the marketing world through his columns for Marketing Week. However, if we was to point to two specific pieces of work, then you should check out his case studies on 50 years of the Effies (our favourite was the Tide super bowl ad analysis), or his talk βOn the Contraryβ – delivered at the APG strategy conference.
Mark Ritson’s talks with The Marketing Meetup:
[Template] How to create great plain text email marketing campaigns
This is a 26-word email. Within it, there are 11 opportunities to make your email campaigns great.
While the specific copy/tone might not work for you, next time you write a marketing email that only you could write, start here.
A template for approaching event organisers for speaking opportunities
Below is a template that might be useful for you on how to approach event organisers.
Four ways to blog like a thought leader
If youβre marketing your own business, youβve probably said this at some point or another. Blogging is seen as a bit of a hallmark of content marketing, but many of us struggle to find the time, inspiration, or confidence to actually do it.
Continuing to find positivity in lockdown 3.0
Lockdown 3.0!Β Another reason to focus on you right now.Β
Although weβve been here before, it doesnβt make it any easier on our mental health.
So here are a few ideas we’ve been discussing with our job hunters to help them stay, or find, a bit of positivity.
The last w@2 of 2020
This is the last wednesday @ two of 2020.
What’s the difference between a manager and a leader?
So, what is the difference between management and leadership? Penny Ferguson, Founder of The Living Leader, explains.
Hot takes on the new Linkedin stories feature – Autumn 2020
Linkedin just launched its new stories feature. Here is what Linkedin stories are, and what we think it means for marketers.
Tips for posting on Linkedin from 2,000,000 views this year
I thought I’d share some thoughts on the things I’ve learned about Linkedin after getting 2,000,000 views in 10 months.
The best book recommendations for marketers
All marketers love reading lists. So here are The Marketing Meetup community’s recommendations for books you should be reading to become smarter.
The quick story of The Marketing Meetup
I’m the founder of The Marketing Meetup. I started the Marketing Meetup four years ago because I was a solo marketer working in a small company, I didn’t have anywhere where I could network with other marketers and I didn’t have a place where I could learn either.
Date | Time | Speaker | Name | Location | Get yo' space |
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9 Sep | 14:00 - 15:00 BST | Lauren Ingram, Founder of Next Big Thing | How to improve your brand’s AI visibility | Online | Sign up here |
9 Sep | 15:00 - 16:00 BST | Amy Bebbington, Global Head of Brand at Mozilla; Luke Thompson, Creative Director at JKR; Digge Zetterberg, VP Marketing at Frontify; and Carolyn Griffin, Group Strategy Director at JKR. | Designed to flex | Online | Sign up here |
9 Sep | 17:30 - 20:00 BST | Christina Lord, Energy Leadership Coach and Resilience Expert | TMM IRL: Building Sustainable Resilience – Thriving in Marketing Without Burning Out | Newcastle | Sign up here |
9 Sep | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Why collecting courage receipts will change your life (and it will) | Manchester | Sign up here |
9 Sep | 18:00 - 20:00 BST | Mette Davis, Course Leader for the Cannes Lions Creative MBA | TMM IRL: Creativity that cuts through – what Cannes Lions 2025 taught us about marketing that really makes a difference | Ipswich | Sign up here |
9 Sep | 18:00 - 20:00 BST | Robin Waldman, Founder and Creative Director of RCM | TMM IRL: An insider’s look at influencer marketing | Southampton | Sign up here |
11 Sep | 09:00 - 16:30 BST | Coworking, Cake & Jack Griffiths | Cowork Crew: Marketing, the Modern Way | Reading | Sign up here |
11 Sep | 09:30 - 10:30 BST | Canva | Getting your brand end-of-year ready | London | Sign up here |
11 Sep | 18:00 - 20:00 BST | Silvia Coletto, Founder of The Paid Ads School | TMM IRL: Are You Ready For Ads? The Speedrun Edition ππΌββοΈ π¨ π¨ | Northampton | Sign up here |
12 Sep | 09:00 - 16:30 BST | Coworking, Cake & Jodie Newman | Cowork Crew: How to make creativity your superpower | Cambridge | Sign up here |
16 Sep | 14:00 - 15:00 BST | Ross Simmonds, Founder at Foundation | How to use AI to help create great content | Online | Sign up here |
16 Sep | 17:00 - 19:00 EDT | Julia Grandoni VP of Digital Ad Production at Maxy Media Inc & Trendzi | TMM IRL: How to Leverage TikTok | Montreal | Sign up here |
17 Sep | 17:30 - 20:00 BST | Ben Hope, Marketing Director and Natalie Hollands, Client Partner at Bauer Media Outdoor UK | TMM IRL: Lights, memory, action | Bristol and Bath | Sign up here |
18 Sep | 09:00 - 16:30 BST | Coworking, Cake & Hannah Brady | Cowork Crew: How to stand out in the messy middle | Northampton | Sign up here |
18 Sep | 09:30 - 10:30 BST | Canva | Build Sessions | London | Sign up here |
18 Sep | 16:00 - 17:00 BST | A stellar A-List panel, including brand strategy leads at challenger skincare brands Byoma and REFY and Jake Higgins, Director at MNC Agency, known as the home of challenger brands. | Category Underdogs: How Challenger Brands Find Their Audience Advantage | Online | Sign up here |
18 Sep | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Why collecting courage receipts will change your life (and it will) | Birmingham | Sign up here |
18 Sep | 18:00 - 20:00 BST | Eloise Idoine, Business Owner, Rialto Training, and Claire Reynolds Head of Marketing & Communications, Nottingham College | TMM IRL: Guide to Success on LinkedIn, and People power – How AI can support storytelling through PR, without losing your human spark | Nottingham | Sign up here |
18 Sep | 18:00 - 20:00 BST | Lotti Bruce, Brand & Marketing Director at THE PIG hotels | TMM IRL: Growing a brand without losing its soul | Winchester | Sign up here |
22 Sep | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
23 Sep | 14:00 - 15:00 BST | Neal Mann, Co-Founder at Noan | How to become an AI leader in your organisation | Online | Sign up here |
23 Sep | 18:00 - 20:00 BST | Katherine Threadgold, Head of Brand and Katherine Neave, Major Projects Lead at Genio | TMM IRL: The Essential Skill Set Behind a Successful Rebrand | Leeds | Sign up here |
23 Sep | 18:00 - 20:00 BST | Lucy Day, Founder at Human2Human | TMM IRL: From Ideas to Action – Using your marketing knowledge to more effectively influence stakeholders | Cambridge | Sign up here |
24 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Exeter | Exeter | Sign up here |
25 Sep | 18:00 - 20:00 BST | Luan Wise, Social Media Marketing Consultancy & Training | TMM IRL: AI and Authenticity – Striking the Right Balance for Your Social Media Content | Edinburgh | Sign up here |
25 Sep | 18:00 - 20:00 BST | Tony Greenwood, Sales Director at Sales Geek | TMM IRL: How marketing teams annoy sales teams and what to do about it π | Lancashire | Sign up here |
25 Sep | 18:30 - 20:30 EDT | David J Ebner, President & Founder at Content Workshop | TMM IRL: Backlinks Back, Alright! SEO, GEO, AIO and how to navigate the new “search everywhere” normal | Toronto | Sign up here |
26 Sep | 12:00 - 12:30 BST | Canva Rise Office Hours | Online | Sign up here | |
30 Sep | 14:00 - 15:00 BST | Brian Da Silva, Head of Social at VEED | How to use AI to help create great social videos | Online | Sign up here |
30 Sep | 18:00 - 20:00 BST | Sally Henderson, High-Stakes Leadership Mentor | TMM IRL: Why purpose is not enough, and what to do about it | London | Sign up here |
7 Oct | 14:00 - 15:00 BST | Rory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpot | How to optimise your content strategy for AI engines – HubSpot x TMM π | Online | Sign up here |
7 Oct | 18:00 - 20:00 BST | Members of our community π | TMM IRL: Lightning talks from our brilliant community! | Wrexham | Sign up here |
7 Oct | 18:00 - 20:00 BST | Tom Hastings, Founder at Beta Shift | TMM IRL: The Smart Marketer’s Guide to AI (and the Future You Need to Prepare For) | Brighton | Sign up here |
8 Oct | 18:00 - 20:00 BST | Professor Laura Chamberlain, Professor of Marketing at Warwick Business School; Anna O'Riordan, Brand, Marketing and Comms consultant; and Raimonda Richardson, Founder of Force4Events | TMM IRL: Take the Pressure Off β Why Marketing ROI Still Matters | Reading | Sign up here |
9 Oct | 18:00 - 20:00 BST | Emily McArthur, Digital Marketing Account Manager at Wagada Digital | TMM IRL: Scary Season – staying visible, staying sane, and staying ahead | Hertfordshire | Sign up here |
9 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Sheffield | Sheffield | Sign up here |
14 Oct | 14:00 - 15:00 BST | Anna Carina Berkman, Founder at Markitect | How to best prompt AI in 2025 | Online | Sign up here |
15 Oct | 18:00 - 20:00 BST | Andrew Cock-Starkey, Founder at Optimisey | TMM IRL: SEO – What to Do When You Canβt Do It All | Milton Keynes | Sign up here |
15 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Fleet | Fleet | Sign up here |
21 Oct | 14:00 - 15:00 BST | Peter Weinberg, Co-Founder at Evidenza | How AI is impacting market research | Online | Sign up here |
23 Oct | 18:30 - 21:00 BST | Chima Mmeje, Senior Content Marketing Manager at Moz | Sip & Search Free SEO Meetup: AI Automation Party at BrightonSEO UK (Fringe Event) | Brighton | Sign up here |
6 Nov | 18:00 - 20:00 GMT | Jonny Tooze, Entrepreneur & Advisor at Pimms Associates | TMM IRL: Climbing Mount LinkedIn | Guildford | Sign up here |
11 Nov | 18:00 - 20:00 GMT | Heather Pownall, Founder at Heather's Media Hub | TMM IRL: It’s not the tech, it’s the strategy – how to turn a podcast into marketing gold | Fife | Sign up here |
12 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Portsmouth | Portsmouth | Sign up here |
19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community π | The Marketing Meetup Conference 2026 | London | Sign up here |