John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

The quick story of The Marketing Meetup

The quick story of The Marketing Meetup

by | Aug 14, 2020 |

I’m the founder of The Marketing Meetup. I started the Marketing Meetup four years ago because I was a solo marketer working in a small company, I didn’t have anywhere where I could network with other marketers and I didn’t have a place where I could learn either.

How we set up Zoom for Marketing Meetup Webinars

How we set up Zoom for Marketing Meetup Webinars

by | Jul 22, 2020 |

Zoom has become one of The Marketing Meetup’s most important bits of software.

And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like. 

A Marketing Masterclass: Son of a Tailor

A Marketing Masterclass: Son of a Tailor

by | Jul 8, 2020 | ,

Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.

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Online Online
DateTimeSpeakerNameLocation
19 Mar09:00 - 17:00 GMTlots of wonderful speakers from the TMM community 💜The Marketing Meetup Conference 2026LondonSign up here
21 Oct13:30 - 14:30 BSTEmelie Hurlbert, GTM enablement at OpenAI; Danielle Spielmann, Global Brand Manager at Zurich Insurance; and Nick Padmore, Head of Language at DefinitionTone of voice in the time of AIOnlineSign up here
21 Oct14:00 - 15:00 BSTPeter Weinberg, Co-Founder at Evidenza How AI is impacting market researchOnlineSign up here
23 Oct18:30 - 21:00 BSTChima Mmeje, Senior Content Marketing Manager at MozSip & Search Free SEO Meetup: AI Automation Party at BrightonSEO UK (Fringe Event)BrightonSign up here
24 Oct15:00 - 16:00 BSTThe Wistia marketing team: Taylor Corrado, Elise Beck, Sam Balter and Jean MerlainWake Up with Wistia!OnlineSign up here
28 Oct14:00 - 15:00 GMTwith Movable InkThe Marketing Meetup x Movable Ink – The School of AIOnlineSign up here
28 Oct14:00 - 15:00 GMTMitch Paone (Creative Director at DIA) and Simon Chong (Creative Director at BUCK)In Motion: How movement shapes modern brandsOnlineSign up here
28 Oct18:00 - 20:00 GMTDan Wiggins, Founder at RedCore DigitalTMM IRL: SEO vs GEO – Separating Strategy from SpeculationLiverpoolSign up here
4 Nov14:00 - 15:00 GMTRyan Lisk, Founder of Hybrid LegalAI & The Law: What marketers need to knowOnlineSign up here
4 Nov18:00 - 20:00 GMTElle Kendall, Marketing and Comms Manager at Green Valley Industrial Supplies LtdTMM IRL: Your Feed is Failing. Broken Algorithm? Or Just Bad Content?NorwichSign up here
5 Nov18:15 - 19:45 GMTLouise Brogan, LinkedIn consultant TMM IRL: Raise Your Visibility on LinkedIn – a masterclassDublinSign up here
6 Nov18:00 - 20:00 GMTJonny Tooze, Entrepreneur & Advisor at Pimms AssociatesTMM IRL: Climbing Mount LinkedInGuildfordSign up here
6 Nov18:00 - 20:00 GMTNick Crawford, Founder at Twist ConsultacyTMM IRL: From Dogs to Giraffes – Marketing models with a twistNorthamptonSign up here
7 Nov09:00 - 16:30 GMTCoworking, Cake & Joe GloverCowork Crew: How to build a bare minimum marketing strategyCambridgeSign up here
11 Nov17:30 - 20:00 GMTKirsty Ostell, MD at O Agency and Michele Gettins, CMO at iamproperty with Natasha McDonough, Founder & MD at MMC ResearchTMM IRL: Market research – Using the Power of Customer Insights to Fuel CampaignsNewcastleSign up here
11 Nov18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: ManchesterManchesterSign up here
11 Nov18:00 - 20:00 GMTZoe Hanson, The Podcast LadyTMM IRL: Podcasting for BusinessSouthamptonSign up here
11 Nov18:00 - 20:00 GMTHeather Pownall, Founder at Heather's Media HubTMM IRL: It’s not the tech, it’s the strategy – how to turn a podcast into marketing goldFifeSign up here
12 Nov18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: PortsmouthPortsmouthSign up here
12 Nov18:00 - 20:00 GMTAlex Hamilton-Wright, Chair of the Board at The Marketing Meetup and The Keynote ClubTMM IRL: Presenting design – lessons from the theatre of warLondonSign up here
13 Nov09:00 - 16:30 GMTCoworking, Cake & Glen StoutCowork Crew: How to make your website visitors say: “shut up and take my money”Cowork Crew: Inside-Out Personal BrandingReadingSign up here
13 Nov18:30 - 20:30 CETAmin Ebadi, founder at Tartare AITMM IRL: Data in Marketing – It’s Not the Tech, It’s the CultureGenevaSign up here
17 Nov18:00 - 20:30 GMTPanel presenters to be confirmed!TMM IRL: a community-led panel discussionAshfordSign up here
18 Nov17:00 - 19:00 ESTMohamed Hamad (He/Him), Founder at Third WunderTMM IRL: How to Build a Cycle of Growth with a New Marketing FrameworkMontrealSign up here
18 Nov18:00 - 20:00 GMTEmily Mellor and Paul Taylor, Co-founders at DUO TMM IRL: The value of collaboration in the branding processLeedsSign up here
18 Nov18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: CambridgeCambridgeSign up here
19 Nov17:30 - 20:00 GMTKate Sikora, Managing Partner at Noble Performance; and Dominic Baliszewski, Co-Founder at Yours SincerelyTMM IRL: What a Difference a Year Makes – Search in 2025 and the Road AheadBristol and BathSign up here
20 Nov09:00 - 16:30 GMTCoworking, Cake & Emily JonesCowork Crew: 6 steps to website successNorthamptonSign up here
20 Nov18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: BirminghamBirminghamSign up here
20 Nov18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: NottinghamNottinghamSign up here
20 Nov18:00 - 20:00 GMTBex Fisher, Partnerships & Events Manager at Hattingley Valley Wines LimitedTMM IRL: Service with a Smile – The Secret Weapon in MarketingWinchesterSign up here
26 Nov18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: ExeterExeterSign up here
27 Nov18:00 - 20:00 GMTNatasha Jones, Commercial Director at Fairfields FarmTMM IRL: Creative collaboration and B2B marketingIpswichSign up here
27 Nov18:00 - 20:00 GMTSpeakers to be confirmed!TMM IRL: LancashireLancashireSign up here
3 Dec18:00 - 20:00 GMTSpeaker to be confirmed! TMM IRL: FleetFleetSign up here
10 Dec18:00 - 20:00 GMTPenni Pickering, Co-Founder at Cowork Crew and Kabo CreativeTMM IRL: Surviving (and sometimes thriving) as a self-employed humanMilton KeynesSign up here
12 Feb18:00 - 20:00 GMTNick Crawford, Founder at Twist ConsultancyTMM IRL: From AI frustration to AI confidence – the framework that actually worksPeterboroughSign up here
26 Feb18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: BournemouthBournemouthSign up here