John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

The quick story of The Marketing Meetup

The quick story of The Marketing Meetup

by | Aug 14, 2020 |

I’m the founder of The Marketing Meetup. I started the Marketing Meetup four years ago because I was a solo marketer working in a small company, I didn’t have anywhere where I could network with other marketers and I didn’t have a place where I could learn either.

How we set up Zoom for Marketing Meetup Webinars

How we set up Zoom for Marketing Meetup Webinars

by | Jul 22, 2020 |

Zoom has become one of The Marketing Meetup’s most important bits of software.

And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like. 

A Marketing Masterclass: Son of a Tailor

A Marketing Masterclass: Son of a Tailor

by | Jul 8, 2020 | ,

Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.

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DateTimeSpeakerNameLocation
1 Apr18:00 - 20:00 BSTLucy Wooldridge, Master Mindset CoachTMM IRL: Bring yourself to the party – the core values that make your humanity a winning assetFleetSign up here
1 Apr18:30 - 20:30 EDTAmrita Mathur, Marketing/Growth advisor for B2BTMM IRL: Leads are up. Revenue is lying. Welcome to the new Growth rollercoasterTorontoSign up here
2 Apr14:00 - 15:00 BSTCharlie Marchant, CEO of Exposure NinjaSEO in an AI summary world: how to earn mentions and citationsOnlineSign up here
8 Apr14:00 - 15:00 BSTPhil Ossai, Founder and CEO at OSSAIHow to Use LinkedIn Without Turning Into a Personal Brand™OnlineSign up here
8 Apr18:00 - 20:00 BSTGlen Stout, Founder & CEO at Dibble Digital TMM IRL: AI and SEO – What’s Changing and How to AdaptMilton KeynesSign up here
9 Apr09:00 - 15:00 BSTGeorge Danaila, Senior Content Marketing Manager at PlanableAsk Me Anything – How to use social media to get found by AIOnlineSign up here
9 Apr18:00 - 20:00 BSTEmily Monsell-Holden, CoFounder at The Impact ApothecaryTMM IRL: The biggest leaver most marketers aren’t pullingWinchesterSign up here
10 Apr09:00 - 16:30 BSTCoworking, Cake & Lewis EnglishCowork Crew: Why Saying No Is the Secret to Growing Your BusinessCambridgeSign up here
14 Apr14:00 - 15:00 BSTLuan Wise, Marketing Consultant, Steve Folland, Founder of Being Freelance and Ayo Abbas, Strategic Marketing Consultant at Abbas MarketingFreelance or Fractional – what no one tells you before you make the jumpOnlineSign up here
14 Apr18:00 - 20:00 BSTMatt Pyke, Founder at Fly High MediaTMM IRL: Marketing Isn’t Channels. It’s Commercial Thinking.LiverpoolSign up here
16 Apr09:00 - 16:30 BSTCoworking, Cake & Su KhannaCowork Crew: The three pillars of pitchingNorthamptonSign up here
16 Apr18:00 - 20:00 BSTJoe Glover, Co-Founder at The Marketing MeetupTMM IRL: PeterboroughPeterboroughSign up here
17 Apr09:00 - 16:30 BSTCoworking, Cake & Jodie NewmanCowork Crew: How to build brilliant brand momentsLondonSign up here
17 Apr09:00 - 16:30 BSTCoworking, Cake & Ant AckersCowork Crew: Mountain MetaphorsLeedsSign up here
21 Apr18:00 - 20:00 EDTJulia Grandoni, Co Founder, & Nicole Alexakis, Creative Director, at Creative Junii TMM IRL: Ask Me Anything “AMA” on User-Generated ContentMontrealSign up here
21 Apr19:00 - 20:30 CESTSpeakers from the TMM Geneva community! TMM IRL: Wins, Wobbles and What we LearnedGenevaSign up here
22 Apr16:00 - 17:00 BSTWistia legends Sam Balter, Senior Content Manager, and Taylor Corrado, Senior Director of Brand MarketingWistia: The State of Video Live ShowOnlineSign up here
22 Apr18:00 - 20:00 BSTMax Denning, Web Growth Specialist: SEO, GEO & CRO at PluxeeTMM IRL: Is SEO Dead? Future-Proofing Digital Marketing for the Age of AI SearchReadingSign up here
23 Apr09:00 - 17:00 BSTNick Silverstone, Fractional MD & Senior Leaders ADHD Business CoachAsk Me Anything: Prioritisation & OverwhelmOnlineSign up here
23 Apr18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: SheffieldSheffieldSign up here
23 Apr18:00 - 20:00 CESTClement Thibault, Growth Marketing Lead at Cargoplot TMM IRL: How to actually use AI in your GTM operationsAmsterdamSign up here
24 Apr09:00 - 16:30 BSTCoworking, Cake & James SandbrookCowork Crew: The Human Advantage – How to Build a Business People Actually FeelBirminghamSign up here
28 Apr18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: LeedsLeedsSign up here
29 Apr18:15 - 19:45 BSTDiana Byrne, Founder and CMO at ClarityTMM IRL: Productivity for Marketers Masterclass – How to Reclaim 10 Hours a WeekDublinSign up here
5 May18:00 - 20:00 BSTGiles Etherington, Founder and Brand Creator at Brand SatelliteTMM IRL: Think brand, not businessFifeSign up here
7 May18:00 - 20:00 BSTJames Sandbrook, Cofounder at The Marketing MeetupTMM IRL: NorthamptonNorthamptonSign up here
12 May17:30 - 20:00 BSTSpeaker to be confirmed!TMM IRL: NewcastleNewcastleSign up here
12 May18:00 - 20:00 BSTTonina Takova, Head of Strategy at Social for GoodTMM IRL: Marketing in the age of the (social) lurkerManchesterSign up here
12 May18:00 - 20:00 BSTMike Essex, Founder of Devise MarketingTMM IRL: Optimise Everything! From AIO to SEO and beyondSouthamptonSign up here
13 May18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: WrexhamWrexhamSign up here
14 May18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: EdinburghEdinburghSign up here
14 May18:00 - 20:00 BSTBen Jayston, Head of SMB SEO at Vertical LeapTMM IRL: From Google searches to real customers – SEO that works for small businessBournemouthSign up here
14 May18:00 - 20:00 BSTSpeaker to be confirmed! TMM IRL: LincolnLincolnSign up here
14 May18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: CheltenhamCheltenhamSign up here
19 May17:30 - 20:00 BSTRupen Shah, Head of Client Services at ThinkboxTMM IRL: Why Brands Still Matter & How TV Remains The Ultimate Brand BuilderBristol and BathSign up here
19 May18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: CambridgeCambridgeSign up here
19 May18:00 - 20:00 BSTAlex Wright, Chair of The Marketing Meetup and The Keynote ClubTMM IRL: NorwichNorwichSign up here
20 May18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: ExeterExeterSign up here
20 May18:00 - 20:00 BSTRachael Bryant, Company Director at Your Video TeamTMM IRL: 1 heroic day, 3 months of content. Here’s how!LancashireSign up here
21 May09:00 - 17:00 BSTMax Hopkinson, Founder of The Keynote ClubAsk Me Anything – Find your speaking territory and build a talk people rememberOnlineSign up here
21 May18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: BirminghamBirminghamSign up here
28 May09:00 - 17:00 BSTLuan Wise FCIM, Social Media Consultant, Trainer & AuthorAsk Me Anything – How to nail B2B marketing in 2026OnlineSign up here