John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

The quick story of The Marketing Meetup

The quick story of The Marketing Meetup

by | Aug 14, 2020 |

I’m the founder of The Marketing Meetup. I started the Marketing Meetup four years ago because I was a solo marketer working in a small company, I didn’t have anywhere where I could network with other marketers and I didn’t have a place where I could learn either.

How we set up Zoom for Marketing Meetup Webinars

How we set up Zoom for Marketing Meetup Webinars

by | Jul 22, 2020 |

Zoom has become one of The Marketing Meetup’s most important bits of software.

And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like. 

A Marketing Masterclass: Son of a Tailor

A Marketing Masterclass: Son of a Tailor

by | Jul 8, 2020 | ,

Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.

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DateTimeSpeakerNameLocation
19 Mar09:00 - 17:00 GMTlots of wonderful speakers from the TMM community 💜The Marketing Meetup Conference 2026LondonSign up here
9 Dec14:00 - 15:00 GMTRory Sutherland, Vice-Chairman of OgilvyBehavioural Science & Marketing Q&A with Rory SutherlandOnlineSign up here
9 Dec16:00 - 17:00 GMTChris Savage and Brendan Schwartz, Co-Founders at WistiaWistia Video Remix. Founder demo; remixing, private betaOnlineSign up here
9 Dec18:00 - 20:00 GMTThe speaker: You and your community!TMM IRL: A community workshop on 2025 wins and 2026 challengesLeedsSign up here
10 Dec09:00 - 17:00 GMTAnni Mueller, Ex Head of Social at InnocentHive | Ask The Expert: Brand & Social Tone of VoiceOnlineSign up here
10 Dec18:00 - 20:00 GMTPenni Pickering, Co-Founder at Cowork Crew and Kabo CreativeTMM IRL: Surviving (and sometimes thriving) as a self-employed humanMilton KeynesSign up here
11 Dec18:00 - 20:00 GMTAn open Q&A session with folks from the community TMM IRL: An open Q&A sessionBuckinghamshireSign up here
11 Dec18:00 - 19:00 GMTJay Acunzo, Advisor, author, keynote speakerHost Better Webinars: Start Strong, End StrongOnlineSign up here
17 Dec09:00 - 17:00 GMTSophie Cross, Founder at Freelancer MagazineHive | Ask The Expert: Freelance FocusOnlineSign up here
9 Jan09:00 - 16:30 GMTCoworking, Cake & Jess BrunoCowork Crew: How to build a personal brand onlineCambridgeSign up here
9 Jan09:00 - 16:30 GMTCoworking, Cake & James SandbrookCowork Crew: launch event in Birmingham!BirminghamSign up here
13 Jan17:30 - 20:00 GMTNic Redman, Host of The Voice Coach PodcastTMM IRL: Giving Your Voice a Seat at the Marketing TableNewcastleSign up here
13 Jan18:00 - 20:00 GMTJoe Glover, Co-Founder of The Marketing MeetupTMM IRL: CambridgeCambridgeSign up here
15 Jan09:00 - 16:30 GMTCoworking, Cake & Andrew Cock-StarkeyCowork Crew: SEO When You have No Time (and even less budget)NorthamptonSign up here
15 Jan09:00 - 16:30 GMTCoworking, Cake & Molly ScanlanCowork Crew: How to stop your website from destroying the planetReadingSign up here
15 Jan18:00 - 20:00 GMTSarah Pascaru, Founder at Social Jooce and Nick Silverstone, Fractional MD and certified Senior Leaders ADHD coachTMM IRL: Neurodiversity, Strengths & Real-World StrategyHertfordshireSign up here
15 Jan18:00 - 20:00 GMTJunior-Cudjoe (JC) Impraim, Marketing and Engagement Officer, GreenerFuture LeicestershireTMM IRL: Building a Sustainable BrandNorthamptonSign up here
16 Jan09:00 - 16:30 GMTCoworking, Cake & Nkem EkwukomaCowork Crew: Legal Confidence for Small Business Owners – Clear, Simple Steps to Stay ProtectedLondonSign up here
20 Jan14:00 - 15:00 GMTKirsty Fraser, Senior Director of International Marketing at Movable Ink; and Rich Crossley, Senior Product Marketing Manager at Movable InkThe Marketing Meetup x Movable Ink – The School of AI: AI for Marketers, By MarketersOnlineSign up here
20 Jan18:00 - 20:00 GMTIndustry experts to be confirmed!TMM IRL: Is your marketing strategy ready for 2026? An interactive session 😊NorwichSign up here
20 Jan18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: SouthamptonSouthamptonSign up here
21 Jan09:00 - 17:00 GMTGus Bhandal, LinkedIn strategist and founder of The SqueezeHive – Ask The Expert: Personal Branding on LinkedinOnlineSign up here
21 Jan17:30 - 20:00 GMTSpeaker to be confirmed!TMM IRL: BristolBristol and BathSign up here
21 Jan18:00 - 20:30 GMTSam Fuszard, Founder of Fuzzy Logic and Co-Founder of The Rookie CEOTMM IRL: The Fuzzy Formula – The Formula for Business Beyond Binary ThinkingAshfordSign up here
21 Jan18:00 - 20:00 GMTfeaturing you and your community! Get involved in an Open Space group discussionTMM IRL: Choose Your Own Marketing Adventure 😊ReadingSign up here
21 Jan18:00 - 20:00 GMTRoxanne Hobbs, Founder at The Hobbs ConsultancyTMM IRL: Leading with Heart in an Age of ChangeLondonSign up here
22 Jan18:00 - 20:00 GMTGeorge Bettany, Founder and Head Coach at MARA CoachingTMM IRL: The Power of PresenceBirminghamSign up here
22 Jan18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: EdinburghEdinburghSign up here
27 Jan18:00 - 20:00 GMTDave Harland, The Word ManTMM IRL: LancashireLancashireSign up here
28 Jan18:00 - 20:00 GMTBarnaby St Anton, Digital Marketing Manager at Optix SolutionsTMM IRL: How to win trends with influencer peersExeterSign up here
28 Jan18:30 - 20:30 ESTShiv Narayanan, President & Founder, How To SaaSTMM IRL: How to Build a 2026 Budget that Turns Marketing Into a Revenue EngineTorontoSign up here
29 Jan18:00 - 20:00 GMTColette George, PPC Strategist at 21 Degrees DigitalTMM IRL: Why your unique journey is your strongest assetSheffieldSign up here
29 Jan18:00 - 20:00 GMTPhil Treagus-Evans, CEO and Co-Founder at Giraffe SocialTMM IRL: In a World of AI, your Humanity is your Competitive EdgeWinchesterSign up here
29 Jan18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: LincolnLincolnSign up here
12 Feb18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: PortsmouthPortsmouthSign up here
12 Feb18:00 - 20:00 GMTNick Crawford, Founder at Twist ConsultancyTMM IRL: From AI frustration to AI confidence – the framework that actually worksPeterboroughSign up here
24 Feb18:00 - 20:00 GMTAnna Payne, Business Growth Strategist and ConsultantTMM IRL: FifeFifeSign up here
26 Feb18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: BournemouthBournemouthSign up here