John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

How we set up Zoom for Marketing Meetup Webinars

How we set up Zoom for Marketing Meetup Webinars

by | Jul 22, 2020 |

Zoom has become one of The Marketing Meetup’s most important bits of software.

And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like. 

A Marketing Masterclass: Son of a Tailor

A Marketing Masterclass: Son of a Tailor

by | Jul 8, 2020 | ,

Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.

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DateTimeSpeakerNameLocation
19 Mar09:00 - 17:00 GMTlots of wonderful speakers from the TMM community 💜The Marketing Meetup Conference 2026LondonSign up here
30 Sep14:00 - 15:00 BSTChris Lavigne, Head of Video at WistiaHow to use AI to help create great social videosOnlineSign up here
30 Sep18:00 - 20:00 BSTSally Henderson, High-Stakes Leadership MentorTMM IRL: Why purpose is not enough, and what to do about itLondonSign up here
7 Oct14:00 - 15:00 BSTRory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpotHow to optimise your content strategy for AI engines – HubSpot x TMM 😊OnlineSign up here
7 Oct18:00 - 20:00 BSTMembers of our community 😊 TMM IRL: Lightning talks from our brilliant community!WrexhamSign up here
7 Oct18:00 - 20:00 BSTTom Hastings, Founder at Beta ShiftTMM IRL: The Smart Marketer’s Guide to AI (and the Future You Need to Prepare For)BrightonSign up here
8 Oct18:00 - 20:00 BSTProfessor Laura Chamberlain, Professor of Marketing at Warwick Business School; Anna O'Riordan, Brand, Marketing and Comms consultant; and Raimonda Richardson, Founder of Force4EventsTMM IRL: Take the Pressure Off – Why Marketing ROI Still MattersReadingSign up here
8 Oct18:00 - 20:00 CESTMartin Höfling, Global Marketing Manager at Chupa ChupsTMM IRL: AmsterdamAmsterdamSign up here
9 Oct09:00 - 16:30 BSTCoworking, Cake & Christine GritmonCowork Crew: Inside-Out Personal BrandingReadingSign up here
9 Oct18:00 - 20:00 BSTEmily McArthur, Digital Marketing Account Manager at Wagada DigitalTMM IRL: Scary Season – staying visible, staying sane, and staying aheadHertfordshireSign up here
9 Oct18:00 - 20:00 BSTBeth Heddle, Freelance Marketing ConsultantTMM IRL: SheffieldSheffieldSign up here
10 Oct09:00 - 16:30 BSTCoworking, Cake & Steve FollandCowork Crew: The Best Advice I’ve Stolen from 10 years of InterviewsCambridgeSign up here
14 Oct09:00 - 17:00 BSTMovable Ink, /create brings together world-class marketers to step into the future of marketingThink Summit by Movable InkLondon, South East and East EnglandSign up here
14 Oct14:00 - 15:00 BSTAnna Carina Berkman, Founder at MarkitectHow to best prompt AI in 2025OnlineSign up here
15 Oct18:00 - 20:00 BSTAndrew Cock-Starkey, Founder at OptimiseyTMM IRL: SEO – What to Do When You Can’t Do It AllMilton KeynesSign up here
15 Oct18:00 - 20:00 BSTNick Padmore, Head of Language at DefinitionTMM IRL: The five words that are ruining your marketingFleetSign up here
16 Oct09:00 - 16:30 BSTCoworking, Cake & Gus BhandalCowork Crew: The Three Cs of LinkedIn SuccessNorthamptonSign up here
16 Oct18:00 - 20:00 BSTKate Attlee, Owner and Founder at SabziTMM IRL: NewquayNewquaySign up here
17 Oct09:00 - 16:30 BSTCoworking, Cake & CommunityCowork Crew LondonLondonSign up here
21 Oct13:30 - 14:30 BSTEmelie Hurlbert, GTM enablement at OpenAI; Danielle Spielmann, Global Brand Manager at Zurich Insurance; and Nick Padmore, Head of Language at DefinitionTone of voice in the time of AIOnlineSign up here
21 Oct14:00 - 15:00 BSTPeter Weinberg, Co-Founder at Evidenza How AI is impacting market researchOnlineSign up here
23 Oct18:30 - 21:00 BSTChima Mmeje, Senior Content Marketing Manager at MozSip & Search Free SEO Meetup: AI Automation Party at BrightonSEO UK (Fringe Event)BrightonSign up here
4 Nov18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: NorwichNorwichSign up here
6 Nov18:00 - 20:00 GMTJonny Tooze, Entrepreneur & Advisor at Pimms AssociatesTMM IRL: Climbing Mount LinkedInGuildfordSign up here
6 Nov18:00 - 20:00 GMTNick Crawford, Founder at Twist ConsultacyTMM IRL: From Dogs to Giraffes – Marketing models with a twistNorthamptonSign up here
11 Nov18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: ManchesterManchesterSign up here
11 Nov18:00 - 20:00 GMTZoe Hanson, The Podcast LadyTMM IRL: Podcasting for BusinessSouthamptonSign up here
11 Nov18:00 - 20:00 GMTHeather Pownall, Founder at Heather's Media HubTMM IRL: It’s not the tech, it’s the strategy – how to turn a podcast into marketing goldFifeSign up here
12 Nov18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: PortsmouthPortsmouthSign up here
13 Nov18:30 - 20:30 CETAmin Ebadi, founder at Tartare AITMM IRL: Data in Marketing – It’s Not the Tech, It’s the CultureGenevaSign up here
17 Nov18:00 - 20:30 GMTSpeaker to be confirmed!TMM IRL: AshfordAshfordSign up here
18 Nov17:00 - 19:00 ESTMohamed Hamad (He/Him), Founder at Third WunderTMM IRL: MontrealMontrealSign up here
18 Nov18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: LeedsLeedsSign up here
19 Nov17:30 - 20:00 GMTKate Sikora, Managing Partner at Noble Performance; and Dominic Baliszewski, Co-Founder at Yours SincerelyTMM IRL: What a Difference a Year Makes – Search in 2025 and the Road AheadBristol and BathSign up here
20 Nov18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: BirminghamBirminghamSign up here
20 Nov18:00 - 20:00 GMTBex Fisher, Partnerships & Events Manager at Hattingley Valley Wines LimitedTMM IRL: Service with a Smile – The Secret Weapon in MarketingWinchesterSign up here
27 Nov18:00 - 20:00 GMTNatasha Jones, Commercial Director at Fairfields FarmTMM IRL: Creative collaboration and B2B marketingIpswichSign up here
27 Nov18:00 - 20:00 GMTSpeakers to be confirmed!TMM IRL: LancashireLancashireSign up here