John Espirian

John Espirian

John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.

Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.

 

John Espirian’s talks with The Marketing Meetup:

SEO first aid with Ahrefs – Your questions answered!

SEO first aid with Ahrefs – Your questions answered!

by | Jan 27, 2023 |

https://www.youtube.com/embed/RxffKBDBdn4 🚑 An SEO first-aid session with our friends at Ahrefs Read time: 4 minutes Questions as they appeared in video... 00.11 - My company has a website built using Bootstrap framework and we're finding SEO quite challenging. I am...

We need to talk about loyalty

We need to talk about loyalty

by | Jan 4, 2023 |

Writing by John Lyons - A senior marketer with 20+ years as a consultant and both agency & client side, including founding and exiting two agencies, Sales & Marketing Director at the NDL Group and as senior manager on the global loyalty program for The LEGO...

How to Write a Good Marketing CV – CV Examples

How to Write a Good Marketing CV – CV Examples

by | Nov 23, 2022 |

Writing CVs is a thankless task. There is the creation. Then the guessing. Then the second-guessing. And that's before you've even started sending it off and getting feedback (or lack thereof!) We recognised this, so invited Dominic from Brand Recruitment to share...

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19 Mar09:00 - 18:30 GMTlots of wonderful speakers from the TMM community 💜The Marketing Meetup Conference 2026LondonSign up here
17 Feb18:00 - 20:00 GMTDave Smithbury, Head of Marketing at Street Group TMM IRL: Trailblazing in a tuk tukLiverpoolSign up here
20 Feb15:00 - 16:00 GMTTeam Wistia: Taylor, Elise, Frank and JeanWake up with Wistia!OnlineSign up here
23 Feb18:00 - 20:00 GMTRuchi Aul, Founder at KnowmeraTMM IRL: Sus It Out – Rethinking sustainability so it sticksGuildfordSign up here
24 Feb14:00 - 15:00 GMTRyan Law, Director of Content Marketing at AhrefsHow to make more from less website trafficOnlineSign up here
24 Feb16:00 - 16:45 GMTDigge Zetterberg, Chief Marketing Officer at Frontify; Pete Panciera, Leader of Global Brand Design at Specialized Bicycle Components; Tom Gilbert, Executive Creative Director at Design Bridge and Partners; Curtis Midkiff, Director of Social Media Marketing at Sprout SocialMastering long-term brand-building: Tools, tactics, and ROI strategiesOnlineSign up here
24 Feb18:00 - 20:00 GMTAnna Payne, Business Growth Strategist and ConsultantTMM IRL: Better sales, better business – Practical ways to level up your sales for 2026FifeSign up here
26 Feb09:00 - 15:00 GMTJohn McKie, Founder of G.O.A.T. Marketing GlobaHive – Ask Me Anything: Email MarketingOnlineSign up here
26 Feb18:00 - 20:00 GMTPhil Heywood, Head of Experience at NetcelTMM IRL: Generation is cheap, but judgement is rare — why AI changes creation, not creativityBournemouthSign up here
3 Mar14:00 - 15:00 GMT Seb Royce, Creative & Communications Partner at Eden LabsHow to use AI in your workflows without costing the EarthOnlineSign up here
4 Mar18:00 - 20:30 GMTDaniel Webb, Founder & Director of Everyday PlasticTMM IRL: The Big Plastic Count – building a people-powered movement for a fair future that’s free from the plastics crisisAshfordSign up here
5 Mar09:00 - 17:00 GMTRebecca Hughes-Pilkington, Head of PPC at Exposure NinjaHive – Ask Me Anything: How to get the most from paid advertising spendOnlineSign up here
5 Mar18:00 - 20:00 GMTStephanie Sykes-Dugmore, Head of Collections and Research at Silverstone MuseumTMM IRL: Driven by History – Women in Motorsport at Silverstone MuseumNorthamptonSign up here
5 Mar18:30 - 20:30 CETAdam Armstrong, Former CEO Contiki Holidays, MD Silversea Cruises and MD Royal CaribbeanTMM IRL: GenevaGenevaSign up here
6 Mar09:00 - 16:30 GMTCoworking, Cake & Andrew Cock-StarkeyCowork Crew: SEO When You have No Time (and even less budget)CambridgeSign up here
10 Mar14:00 - 15:00 GMTMoniek Krijn, Global Field Marketing Manager, Prismic & Daniel Castilho, Senior Growth Marketing Manager, PrismicHow to build landing pages that convert – and get found – in 2026OnlineSign up here
10 Mar17:30 - 20:00 GMTSpeaker to be confirmed!TMM IRL: NewcastleNewcastleSign up here
10 Mar18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: ManchesterManchesterSign up here
10 Mar18:00 - 20:00 GMTKeith Wilson, Director of Income and Engagement at Hampshire and Isle of Wight Air AmbulanceTMM IRL: Changing cultures – from fundraising to storytellingSouthamptonSign up here
11 Mar18:00 - 20:00 GMTKate Noble, Co-founder at Noble Performance and Dominic Baliszewski, Co-founder at Yours SincerelyTMM IRL: SEO is dead, and GEO isn’t the answer, welcome to the age of Earned VisibilityExeterSign up here
12 Mar09:00 - 16:30 GMTCoworking, Cake & Steve SimmondsCowork Crew: Sales & KindnessNorthamptonSign up here
12 Mar09:00 - 16:30 GMTCoworking, Cake & Nikki St PaulCowork Crew: Get the Good Girl out of your business so you can get paidReadingSign up here
12 Mar18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: BirminghamBirminghamSign up here
12 Mar18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: EdinburghEdinburghSign up here
12 Mar18:00 - 20:00 GMTAnna from Midnight Blue, Fiona from Attention Seeker, and Emily Walker from ECW DigitalTMM IRL: The Marketing Meetup Hertfordshire – Getting Found in an AI-First WorldHertfordshireSign up here
13 Mar09:00 - 16:30 GMTCoworking, Cake & Amy WaltersCowork Crew: What’s your Design Personality? (and is it working for you?)LondonSign up here
13 Mar09:00 - 16:30 GMTCoworking, Cake & Esther Partridge-WarnerCowork Crew: How win clients on LinkedIn without cringe or chaosBirminghamSign up here
17 Mar17:30 - 20:00 GMTLynne Elvins, Creator of Design Serving Life; and Sonja Nisson, Author of Valuable Content MarketingTMM IRL: Design and Content Serving Life – Valuable principles for ethical, human-centred marketingBristol and BathSign up here
17 Mar18:00 - 20:00 GMTDr John Woods, Founder of Sharp AheadTMM IRL: How AI Has Changed the Buying Journey (And What You Need to Do About It)LeedsSign up here
17 Mar18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: CambridgeCambridgeSign up here
17 Mar18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: NorwichNorwichSign up here
19 Mar17:00 - 18:00 GMTJay Acunzo, Advisor, Author, Speaking & Storytelling ConsultantHost Better Webinars: Registrants to RevenueOnlineSign up here
25 Mar18:00 - 20:00 GMTKim Arnold, Founder at Email AttractionTMM IRL: Get What You Want Every Time You Hit SendLondonSign up here
25 Mar18:00 - 20:00 GMTLea Turner, Director at The HoLTTMM IRL: The Unhinged Marketing Moments that Made a Solo Mum MillionsLancashireSign up here
25 Mar18:00 - 20:00 GMTSpeaker to be confirmed!TMM IRL: LincolnLincolnSign up here
1 Apr18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: FleetFleetSign up here
8 Apr18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: Milton KeynesMilton KeynesSign up here
9 Apr18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: WinchesterWinchesterSign up here
16 Apr18:00 - 20:00 BSTJoe Glover, Co-Founder at The Marketing MeetupTMM IRL: PeterboroughPeterboroughSign up here
17 Apr09:00 - 16:30 BSTCoworking, Cake & Ant AckersCowork Crew: Mountain MetaphorsLeedsSign up here
22 Apr18:00 - 20:00 BSTMax Denning, Web Growth Specialist: SEO, GEO & CRO at PluxeeTMM IRL: Is SEO Dead? Future-Proofing Digital Marketing for the Age of AI SearchReadingSign up here
23 Apr18:00 - 20:00 BSTSpeaker to be confirmed!TMM IRL: SheffieldSheffieldSign up here