John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he wonβt mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of βContent DNAβ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC β weβve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ββInformerβ by Snowβ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which weβre not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
SEO first aid with Ahrefs – Your questions answered!
https://www.youtube.com/embed/RxffKBDBdn4 π An SEO first-aid session with our friends at Ahrefs Read time: 4 minutes Questions as they appeared in video... 00.11 - My company has a website built using Bootstrap framework and we're finding SEO quite challenging. I am...
McD’s ‘raise your arches’ raises an important brand lesson (and how to avoid a disciplinary)
By Baz Richardson, Founder & Creative Director at BravoCreative Every so often, a good ad comes along that gets our chins wagging. Usually, we have to be good girls and boys and wait until Christmas for a visual treat from the brands vying for our hearts and minds...
We need to talk about loyalty
Writing by John LyonsΒ - A senior marketer with 20+ years as a consultant and both agency & client side, including founding and exiting two agencies, Sales & Marketing Director at the NDL Group and as senior manager on the global loyalty program for The LEGO...
10 tips for getting marketing content from busy people
Have you ever struggled to get marketing content from busy people? You're not alone. Even the most well-intentioned colleagues can be difficult to convince to help with content creation. In this week's webinar, Marisa Crimlis-Brown shares her tried and tested tactics...
How to Write a Good Marketing CV – CV Examples
Writing CVs is a thankless task. There is the creation. Then the guessing. Then the second-guessing. And that's before you've even started sending it off and getting feedback (or lack thereof!) We recognised this, so invited Dominic from Brand Recruitment to share...
Six of The Best Marketing Events in the UK – 2023
If you're in the marketing industry in the UK, then you know that there are always events going on. And with so many events happening, it can be tough to keep track of them all, never mind know which are 'good'. That's why we've put together a list of 6 can't-miss...
Twenty-three bits of the best bits of martech marketers should know about
Iβm always curious to see how other people do what they do, including but not limited to the technology they use to make their day-to-day happen. With that thought in mind, here are the 23 pieces of technology we use to bring TMM events to you. Hopefully, there are a...
Ten a-ha moments from our webinars which turned my little marketing world upside down
I've sat in on over 100 hours of webinars over the past couple of years with (genuinely) some of the world's best minds and practitioners. Quite often, I'm treated to an 'A-HA!' moment. No. I'm not speaking Alan Partridge or 80s pop. I'm speaking the moments that made...
The Best Marketing Resources and Talks (…in the world?) π
We've amassed well over 100 hours of talks with The Marketing Meetup over the past few years from (genuinely) some of the greatest marketers in the world. It's a whole lot of content. So, if I was starting fresh, here is how I would use them. If I was hoping to...
How to build a community – Work experience at Electric House
https://www.youtube.com/embed/dokq03zoxVk From time to time, James and I become the work experience kids at companies we think are doing interesting things. We spend the day, learning what their team do, and report back to you with some things we hope you can...
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community π | The Marketing Meetup Conference 2026 | London | Sign up here |
| 9 Dec | 14:00 - 15:00 GMT | Rory Sutherland, Vice-Chairman of Ogilvy | Behavioural Science & Marketing Q&A with Rory Sutherland | Online | Sign up here |
| 9 Dec | 16:00 - 17:00 GMT | Chris Savage and Brendan Schwartz, Co-Founders at Wistia | Wistia Video Remix. Founder demo; remixing, private beta | Online | Sign up here |
| 9 Dec | 18:00 - 20:00 GMT | The speaker: You and your community! | TMM IRL: A community workshop on 2025 wins and 2026 challenges | Leeds | Sign up here |
| 10 Dec | 09:00 - 17:00 GMT | Anni Mueller, Ex Head of Social at Innocent | Hive | Ask The Expert: Brand & Social Tone of Voice | Online | Sign up here |
| 10 Dec | 18:00 - 20:00 GMT | Penni Pickering, Co-Founder at Cowork Crew and Kabo Creative | TMM IRL: Surviving (and sometimes thriving) as a self-employed human | Milton Keynes | Sign up here |
| 11 Dec | 18:00 - 20:00 GMT | An open Q&A session with folks from the community | TMM IRL: An open Q&A session | Buckinghamshire | Sign up here |
| 11 Dec | 18:00 - 19:00 GMT | Jay Acunzo, Advisor, author, keynote speaker | Host Better Webinars: Start Strong, End Strong | Online | Sign up here |
| 17 Dec | 09:00 - 17:00 GMT | Sophie Cross, Founder at Freelancer Magazine | Hive | Ask The Expert: Freelance Focus | Online | Sign up here |
| 9 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Jess Bruno | Cowork Crew: How to build a personal brand online | Cambridge | Sign up here |
| 9 Jan | 09:00 - 16:30 GMT | Coworking, Cake & James Sandbrook | Cowork Crew: launch event in Birmingham! | Birmingham | Sign up here |
| 13 Jan | 17:30 - 20:00 GMT | Nic Redman, Host of The Voice Coach Podcast | TMM IRL: Giving Your Voice a Seat at the Marketing Table | Newcastle | Sign up here |
| 13 Jan | 18:00 - 20:00 GMT | Joe Glover, Co-Founder of The Marketing Meetup | TMM IRL: Cambridge | Cambridge | Sign up here |
| 15 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Andrew Cock-Starkey | Cowork Crew: SEO When You have No Time (and even less budget) | Northampton | Sign up here |
| 15 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Molly Scanlan | Cowork Crew: How to stop your website from destroying the planet | Reading | Sign up here |
| 15 Jan | 18:00 - 20:00 GMT | Sarah Pascaru, Founder at Social Jooce and Nick Silverstone, Fractional MD and certified Senior Leaders ADHD coach | TMM IRL: Neurodiversity, Strengths & Real-World Strategy | Hertfordshire | Sign up here |
| 15 Jan | 18:00 - 20:00 GMT | Junior-Cudjoe (JC) Impraim, Marketing and Engagement Officer, GreenerFuture Leicestershire | TMM IRL: Building a Sustainable Brand | Northampton | Sign up here |
| 16 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Nkem Ekwukoma | Cowork Crew: Legal Confidence for Small Business Owners – Clear, Simple Steps to Stay Protected | London | Sign up here |
| 20 Jan | 14:00 - 15:00 GMT | Kirsty Fraser, Senior Director of International Marketing at Movable Ink; and Rich Crossley, Senior Product Marketing Manager at Movable Ink | The Marketing Meetup x Movable Ink – The School of AI: AI for Marketers, By Marketers | Online | Sign up here |
| 20 Jan | 18:00 - 20:00 GMT | Industry experts to be confirmed! | TMM IRL: Is your marketing strategy ready for 2026? An interactive session π | Norwich | Sign up here |
| 20 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Southampton | Southampton | Sign up here |
| 21 Jan | 09:00 - 17:00 GMT | Gus Bhandal, LinkedIn strategist and founder of The Squeeze | Hive – Ask The Expert: Personal Branding on Linkedin | Online | Sign up here |
| 21 Jan | 17:30 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Bristol | Bristol and Bath | Sign up here |
| 21 Jan | 18:00 - 20:30 GMT | Sam Fuszard, Founder of Fuzzy Logic and Co-Founder of The Rookie CEO | TMM IRL: The Fuzzy Formula – The Formula for Business Beyond Binary Thinking | Ashford | Sign up here |
| 21 Jan | 18:00 - 20:00 GMT | featuring you and your community! Get involved in an Open Space group discussion | TMM IRL: Choose Your Own Marketing Adventure π | Reading | Sign up here |
| 21 Jan | 18:00 - 20:00 GMT | Roxanne Hobbs, Founder at The Hobbs Consultancy | TMM IRL: Leading with Heart in an Age of Change | London | Sign up here |
| 22 Jan | 18:00 - 20:00 GMT | George Bettany, Founder and Head Coach at MARA Coaching | TMM IRL: Birmingham | Birmingham | Sign up here |
| 22 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Edinburgh | Edinburgh | Sign up here |
| 27 Jan | 18:00 - 20:00 GMT | Dave Harland, The Word Man | TMM IRL: Lancashire | Lancashire | Sign up here |
| 28 Jan | 18:00 - 20:00 GMT | Barnaby St Anton, Digital Marketing Manager at Optix Solutions | TMM IRL: How to win trends with influencer peers | Exeter | Sign up here |
| 28 Jan | 18:30 - 20:30 EST | Shiv Narayanan, President & Founder, How To SaaS | TMM IRL: How to Build a 2026 Budget that Turns Marketing Into a Revenue Engine | Toronto | Sign up here |
| 29 Jan | 18:00 - 20:00 GMT | Colette George, PPC Strategist at 21 Degrees Digital | TMM IRL: Why your unique journey is your strongest asset | Sheffield | Sign up here |
| 29 Jan | 18:00 - 20:00 GMT | Phil Treagus-Evans, CEO and Co-Founder at Giraffe Social | TMM IRL: In a World of AI, your Humanity is your Competitive Edge | Winchester | Sign up here |
| 29 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 12 Feb | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Portsmouth | Portsmouth | Sign up here |
| 12 Feb | 18:00 - 20:00 GMT | Nick Crawford, Founder at Twist Consultancy | TMM IRL: From AI frustration to AI confidence – the framework that actually works | Peterborough | Sign up here |
| 24 Feb | 18:00 - 20:00 GMT | Anna Payne, Business Growth Strategist and Consultant | TMM IRL: Fife | Fife | Sign up here |
| 26 Feb | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Bournemouth | Bournemouth | Sign up here |