John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
The Best Marketing Resources and Talks (…in the world?) 😀
We've amassed well over 100 hours of talks with The Marketing Meetup over the past few years from (genuinely) some of the greatest marketers in the world. It's a whole lot of content. So, if I was starting fresh, here is how I would use them. If I was hoping to...
How to build a community – Work experience at Electric House
https://www.youtube.com/embed/dokq03zoxVk From time to time, James and I become the work experience kids at companies we think are doing interesting things. We spend the day, learning what their team do, and report back to you with some things we hope you can...
Should I include salaries in my job description?
We surveyed 750 people who had recently searched for a job, and these were the results.
Mark Ritson’s Mini MBA in Brand Management: The Comprehensive Review
Mark Ritson’s Mini MBA is only growing more influential with devoted marketers repeating the lessons they’ve shared in boardrooms and on Linkedin alike.
So, is the Mini MBA in Brand Management any good?
How to use a Camera/DSLR as a webcam: How our webinar video is set up
Last week on Linkedin I posted about the 'learning how to set up a webcam up professionally' journey for The Marketing Meetup Webinars. Over the weekend I received a series of questions from folks who are on a similar journey of upgrading their webinar set-up. Rather...
Work experience at Hiut Denim part three: Crafting beautiful emails
How do Hiut Denim smash their email campaigns? Here’s the low down.
Work Experience at Hiut Denim Part 2: David Hieatt
Here is what we learned from a day of work experience with David Hieatt, Co-Founder of Hiut Denim.
The best tools for Marketing Research and Data Gathering
On Tuesday, our guest Thierry Ngutegure shared his favourite tools for data gathering and research for campaigns.
Tom Roach’s Reading List for Marketers
This week Tom Roach, VP of Jellyfish, regaled our community with the seven principles of effective communication. He also provided a reading list. So, what does he recommend?
The Comprehensive Casey Neistat Filmmaking & Storytelling Review
Is the Casey Neistat Filmmaking & Storytelling course worth the cost? Having just completed the course – I thought I would share my review into the Casey Neistat Filmmaking & Storytelling course.
Date | Time | Speaker | Name | Location | Get yo' space |
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13 May | 09:30 - 10:30 BST | Pieter-Paul von Weiler and Matt Davies, Cofounders at BetterBriefs | How to get to better ideas | Online | Sign up here |
13 May | 16:00 - 17:00 BST | Carola Seybold, Head of Global Key Account Management at PANTONE® LLC. Benjamin Watkinson, Head of Brand at GF Smith. Digge Zetterberg, VP of Marketing at Frontify. | The future palette: Exploring color trends in rebranding | Online | Sign up here |
13 May | 18:00 - 20:00 BST | Kathryn Wharton, Director at KLW Marketing | TMM IRL: Brand Voice and Storytelling – Finding the Magic in the Tiniest Tales | Newcastle | Sign up here |
13 May | 18:00 - 20:00 BST | Max Hopkinson, Founder at The Keynote Club; Ben Smith, Product Director at Autotrader; and Rox Nejad, Head of Brand at Autotrader | TMM IRL: Building a Brand That Belongs to Everyone | Manchester | Sign up here |
13 May | 18:00 - 20:00 BST | Ed Gould, Creative Director at Carswell Gould | TMM IRL: The Forecast – What 200 Marketing Leaders Say About the Future of Our Industry | Southampton | Sign up here |
13 May | 18:00 - 20:00 BST | Ade Holder, Director and Founder at 427 Marketing | TMM IRL: The Forgotten Channel – Why SEO Should Lead not Follow | Brighton | Sign up here |
14 May | 18:00 - 20:00 BST | Doddz, Augmented Reality & Digital Artist | TMM IRL: A Guided Tour of Marketing Magic – how creativity and data drive brand growth | London | Sign up here |
14 May | 18:00 - 20:00 BST | Abbie Gadd, Head of Sales and Marketing at Wye Valley Brewery | TMM IRL: Thinking of rebranding? And are you doing it for the right reasons? | Worcester | Sign up here |
15 May | 09:00 - 16:30 BST | Coworking, Cake & Glen Stout | Cowork Crew: How to make your website visitors say: “shut up and take my money” | Northampton | Sign up here |
15 May | 18:00 - 20:00 BST | Andi Lewis, Brilliance Coach at Andi Lewis Consultancy | TMM IRL: Coming back from the brink – how time might be robbing us all | Lancashire | Sign up here |
15 May | 18:00 - 20:00 BST | Max Stricker, Founder & Director at Ortum Consulting | TMM IRL: Everyone is focussing on maximising attention. Don’t do it! | Buckinghamshire | Sign up here |
20 May | 14:00 - 15:00 BST | Nick Crawford, Founder at Twist Consultancy | Growing your productivity using AI | Online | Sign up here |
20 May | 18:00 - 20:00 BST | Laurence Knopf, Client & Optimisation Director, Optimistics | TMM IRL: The Invisible Battle Between SEO & AI | Cambridge | Sign up here |
20 May | 18:00 - 20:00 BST | Olivia Mae Hanlon, Founder of Girls In Marketing | TMM IRL: Building your brand community on LinkedIn | Liverpool | Sign up here |
21 May | 17:30 - 19:30 BST | Charlotte May, Leadership Confidence Coach at Your Future Space | TMM IRL: The Overlooked Element of Marketing: You | Bristol and Bath | Sign up here |
22 May | 12:00 - 13:00 BST | the TKC community ... and you! | The Keynote Club | Online | Sign up here |
22 May | 18:00 - 20:00 BST | Hannah Brady, Co-founder at The Brady Creative | TMM IRL: Marketing strategy, made simple | Birmingham | Sign up here |
27 May | 14:00 - 15:00 BST | Stephen Kenwright, Non-executive Director and Consultant | How to grow an agency in 2025 | Online | Sign up here |
27 May | 18:00 - 20:00 BST | Bal Choda, Lead engineer and Investor at Aston Martin | TMM IRL: Aston Martin – The mindset of Excellence that can be applied to any industry | Leicester | Sign up here |
2 Jun | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
3 Jun | 14:00 - 15:00 BST | Put your sustainable marketing skills to the test! | The Marketing Meetup CircularPRO Challenge | Online | Sign up here |
5 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Portsmouth | Portsmouth | Sign up here |
10 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Public speaking with confidence | Wrexham | Sign up here |
11 Jun | 09:30 - 10:30 BST | chima mmeje, Senior Content Marketing Manager at Moz, and Tim Soulo, CMO at Ahrefs | Is there growth in SEO in 2025? | Online | Sign up here |
11 Jun | 18:00 - 20:00 BST | Wendy Melville, Fractional Marketing Director | TMM IRL: Making your marketing more accessible | Milton Keynes | Sign up here |
13 Jun | 10:00 - 16:00 BST | 13 amazing speakers and the chance to network with the TMM community | Merged Futures, the annual tech innovation showcase | Northampton | Sign up here |
16 Jun | 09:00 - 16:30 BST | Coworking, Cake & Dave Officer | Cowork Crew: The One-Man Brand | London | Sign up here |
17 Jun | 14:00 - 15:00 BST | Mel Barfield, Senior Copywriter at Copy Or Die | How to grow a marketing freelancer / consultancy business in 2025 | Online | Sign up here |
19 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Good and bad public speaking, it’s never an accident 🙂 and Marketing Management and Human Factors: Tales from the Flight Deck | Nottingham | Sign up here |
24 Jun | 14:00 - 15:00 BST | Rachael Higgins, Founder at Because of Marketing | How to grow a social media following | Online | Sign up here |
26 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Sheffield | Sheffield | Sign up here |
1 Jul | 14:00 - 15:00 BST | Hector Hughes, CEO/Co-Founder of Unplugged | Lessons in growing a startup from scratch | Online | Sign up here |
3 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Hertfordshire | Hertfordshire | Sign up here |
3 Jul | 18:00 - 20:00 BST | Thomas Reeve, Head of Design at Zyte | TMM IRL: Decoding the Human Touch – Practical Tips for Engaging User Experiences | Northampton | Sign up here |
10 Jul | 18:00 - 20:00 BST | Charli Hunt, Co-Founder at The Lime One | TMM IRL: How to use LinkedIn to generate leads | Winchester | Sign up here |
11 Jul | 09:00 - 16:30 BST | Coworking, Cake & Emily Jones | Cowork Crew: 6 steps to website success | Cambridge | Sign up here |