John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
Six of The Best Marketing Events in the UK – 2023
If you're in the marketing industry in the UK, then you know that there are always events going on. And with so many events happening, it can be tough to keep track of them all, never mind know which are 'good'. That's why we've put together a list of 6 can't-miss...
Twenty-three bits of the best bits of martech marketers should know about
I’m always curious to see how other people do what they do, including but not limited to the technology they use to make their day-to-day happen. With that thought in mind, here are the 23 pieces of technology we use to bring TMM events to you. Hopefully, there are a...
Ten a-ha moments from our webinars which turned my little marketing world upside down
I've sat in on over 100 hours of webinars over the past couple of years with (genuinely) some of the world's best minds and practitioners. Quite often, I'm treated to an 'A-HA!' moment. No. I'm not speaking Alan Partridge or 80s pop. I'm speaking the moments that made...
The Best Marketing Resources and Talks (…in the world?) 😀
We've amassed well over 100 hours of talks with The Marketing Meetup over the past few years from (genuinely) some of the greatest marketers in the world. It's a whole lot of content. So, if I was starting fresh, here is how I would use them. If I was hoping to...
How to build a community – Work experience at Electric House
https://www.youtube.com/embed/dokq03zoxVk From time to time, James and I become the work experience kids at companies we think are doing interesting things. We spend the day, learning what their team do, and report back to you with some things we hope you can...
Should I include salaries in my job description?
We surveyed 750 people who had recently searched for a job, and these were the results.
Mark Ritson’s Mini MBA in Brand Management: The Comprehensive Review
Mark Ritson’s Mini MBA is only growing more influential with devoted marketers repeating the lessons they’ve shared in boardrooms and on Linkedin alike.
So, is the Mini MBA in Brand Management any good?
How to use a Camera/DSLR as a webcam: How our webinar video is set up
Last week on Linkedin I posted about the 'learning how to set up a webcam up professionally' journey for The Marketing Meetup Webinars. Over the weekend I received a series of questions from folks who are on a similar journey of upgrading their webinar set-up. Rather...
Work experience at Hiut Denim part three: Crafting beautiful emails
How do Hiut Denim smash their email campaigns? Here’s the low down.
Work Experience at Hiut Denim Part 2: David Hieatt
Here is what we learned from a day of work experience with David Hieatt, Co-Founder of Hiut Denim.
Date | Time | Speaker | Name | Location | Get yo' space |
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25 Jun | 16:00 - 16:45 BST | Lindsey Slaby, Founder of Sunday Dinner, and Shena Patel, Chief Creative Officer. | The CMO’s guide to brand milestones | Online | Sign up here |
25 Jun | 18:00 - 20:00 BST | Lottie Namakando, Director of Behavioural Science and Innovation at Reflect Digital | TMM IRL: Using your Competitors to Supercharge your Search | Reading | Sign up here |
25 Jun | 18:30 - 20:00 BST | Panel discussion with Úna Herlihy, Founder & CEO at The Indie List; Sinéad D’Arcy, Founder at Future Roots; Andrew Murray, Executive Director at FEED by TBWA; moderated by Diana Byrne, Founder & CMO at Clarity | TMM IRL: Stand Out & Succeed. Insider Secrets to Marketing Your Most Important Brand – YOU | Dublin | Sign up here |
26 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Why collecting courage receipts will change your life (and it will) | Sheffield | Sign up here |
1 Jul | 14:00 - 15:00 BST | Hector Hughes, CEO/Co-Founder of Unplugged | Lessons in growing a startup from scratch | Online | Sign up here |
1 Jul | 18:00 - 20:00 BST | Speaker: you and your peers! Get involved in an Open Space group discussion 😊 | TMM IRL: Choose Your Own Marketing Adventure | Southampton | Sign up here |
3 Jul | 12:00 - 13:00 BST | the TKC community ... and you! | The Keynote Club | Online | Sign up here |
3 Jul | 18:00 - 20:00 BST | A panel discussion with Fiona O’Donoghue, Emily Waddell and Jim Lewis | TMM IRL: Marketing & Community – What Really Matters Now | Hertfordshire | Sign up here |
3 Jul | 18:00 - 20:00 BST | Thomas Reeve, Head of Design at Zyte | TMM IRL: Decoding the Human Touch – Practical Tips for Engaging User Experiences | Northampton | Sign up here |
7 Jul | 17:30 - 20:30 BST | Kladi Vergine, Sr Creative Cloud Evangelist at Adobe | Adobe Create Now | Bristol and Bath | Sign up here |
8 Jul | 15:00 - 16:00 BST | ilā Kamalagharan, Maison Mercury Jones and Bomo Piri, Native Instruments | Designed to resonate: How sonic branding shapes our experiences | Online | Sign up here |
8 Jul | 18:00 - 20:00 BST | Ashleigh King, Founder of Flamingo Heights Podcast Studio | TMM IRL: Stand Out from the Crowd – The Power of Podcasting and its Place in the Marketing Mix | Newcastle | Sign up here |
8 Jul | 18:00 - 20:00 BST | James Sandbrook, Co-Founder of The Marketing Meetup | TMM IRL: Manchester | Manchester | Sign up here |
8 Jul | 18:00 - 20:00 BST | Jon Torrens, Communication Coach | TMM IRL: How to Train Your Fear Dragon – Becoming an Authentic Hero | Cambridge | Sign up here |
8 Jul | 18:00 - 21:00 BST | A panel of lovely people including Lucy Street, Adobe Express Evangelist & Community Advocate | Adobe Content Circles | Bristol and Bath | Sign up here |
9 Jul | 18:00 - 20:00 BST | Lyndon Nicholson, CEO and Founder of the Future Group | TMM IRL: The Hollywood Method – crafting blockbuster brand stories that sell | London | Sign up here |
10 Jul | 09:00 - 16:30 BST | Coworking, Cake & Tom Garfield | Cowork Crew: How to sell without selling your soul | Reading | Sign up here |
10 Jul | 18:00 - 20:00 BST | Charli Hunt, Co-Founder at The Lime One | TMM IRL: How to use LinkedIn to generate leads | Winchester | Sign up here |
10 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Lancashire (Chorley) | Lancashire | Sign up here |
10 Jul | 18:00 - 20:00 BST | Karen Kerr, Founder at chicken/egg | TMM IRL: The brief is broken – Why marketing needs better questions, not more answers | Buckinghamshire | Sign up here |
11 Jul | 09:00 - 16:30 BST | Coworking, Cake & Emily Jones | Cowork Crew: 6 steps to website success | Cambridge | Sign up here |
14 Jul | 09:00 - 16:30 BST | Coworking, Cake & Steve Folland | Cowork Crew: Being Freelance – The Best Advice I’ve Stolen from 10 years of Podcasts | London | Sign up here |
15 Jul | 09:30 - 10:30 BST | Naomi Walkland, CMO of Motorway | How to grow a high functioning team | Online | Sign up here |
15 Jul | 18:00 - 20:00 BST | Jorun Bork, SEO Account Manager at GIMO | TMM IRL: The Evolution of Search and AI’s Impact on SEO | Leeds | Sign up here |
15 Jul | 18:00 - 20:00 BST | Tom Hastings, Co-founder of SINE Digital | TMM IRL: The Smart Marketer’s Guide to AI (and the Future You Need to Prepare For) | Brighton | Sign up here |
15 Jul | 18:00 - 21:00 BST | Chima Mmeje, Founder at The FCDC; Crystal Carter, Head of SEO Communications at Wix;Luke Carthy, Ecommerce SEO Consultant & CRO Specialist; Ryan Law, Director of Content Marketing at Ahrefs | Sip & Search Free London SEO Meetup: Is Traditional SEO Becoming Obsolete? | London | Sign up here |
16 Jul | 17:30 - 19:30 BST | Hannah Stapley-Parker, Marketing Consultant & Trainer at Well I Never | TMM IRL: How to Practise Curiosity for Better Creative Thinking | Bristol and Bath | Sign up here |
16 Jul | 18:00 - 20:00 BST | David Patrykowski, Director at Backona Analytics | TMM IRL: Stop wrestling with spreadsheets, and start having conversations with your data | Milton Keynes | Sign up here |
16 Jul | 18:30 - 20:30 EDT | Sarah Stockdale, Founder of Growclass; and Quinn Palmer, Senior Manager of Growth Marketing at Growclass | TMM IRL: Faking Human – What Marketers need to know about AI | Toronto | Sign up here |
17 Jul | 09:00 - 16:30 BST | Coworking, Cake & Charlotte Sargeant | Cowork Crew: Unlock These Audience Insights to Make Buying a No-Brainer | Northampton | Sign up here |
17 Jul | 18:00 - 20:00 BST | Sarah Clarke, Business Director – Data & Strategy at McCann Media | TMM IRL: What can marketers learn from bees | Birmingham | Sign up here |
22 Jul | 14:00 - 15:00 BST | Chenell Basilio, Founder at Growth in Reverse | How to grow a newsletter in 2025 | Online | Sign up here |
22 Jul | 18:00 - 20:00 BST | Katie Neal and Lauren Martin, Co-founders at The Piñata Lab | TMM IRL: From chaos to clarity – why strategy matters | Liverpool | Sign up here |
25 Jul | 12:00 - 13:00 BST | Joe Glover Co-Founder at The Marketing Meetup, Harriet Meyer Award-winning journalist and founder of AI for Media, Heather Murray Generative AI expert and top global MarTech influencer | AI on Trial | Online | Sign up here |
28 Jul | 18:00 - 20:30 BST | Dr Julia Jones, Founder of health-tech startup Holidity | TMM IRL: The Art of the Pivot – when, why and how to change your plans | Ashford | Sign up here |
2 Sep | 18:00 - 20:00 BST | Rae Dixon, Senior Brand Manager at Gattaca | TMM IRL: Portsmouth | Portsmouth | Sign up here |
2 Sep | 18:00 - 20:00 BST | Abi Sea, Content and Messaging Specialist | TMM IRL: Fife | Fife | Sign up here |
19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community 💜 | The Marketing Meetup Conference 2026 | London | Sign up here |