John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
Mark Ritson’s Mini MBA in Brand Management: The Comprehensive Review
Mark Ritson’s Mini MBA is only growing more influential with devoted marketers repeating the lessons they’ve shared in boardrooms and on Linkedin alike.
So, is the Mini MBA in Brand Management any good?
How to use a Camera/DSLR as a webcam: How our webinar video is set up
Last week on Linkedin I posted about the 'learning how to set up a webcam up professionally' journey for The Marketing Meetup Webinars. Over the weekend I received a series of questions from folks who are on a similar journey of upgrading their webinar set-up. Rather...
Work experience at Hiut Denim part three: Crafting beautiful emails
How do Hiut Denim smash their email campaigns? Here’s the low down.
Work Experience at Hiut Denim Part 2: David Hieatt
Here is what we learned from a day of work experience with David Hieatt, Co-Founder of Hiut Denim.
The best tools for Marketing Research and Data Gathering
On Tuesday, our guest Thierry Ngutegure shared his favourite tools for data gathering and research for campaigns.
Tom Roach’s Reading List for Marketers
This week Tom Roach, VP of Jellyfish, regaled our community with the seven principles of effective communication. He also provided a reading list. So, what does he recommend?
The Comprehensive Casey Neistat Filmmaking & Storytelling Review
Is the Casey Neistat Filmmaking & Storytelling course worth the cost? Having just completed the course – I thought I would share my review into the Casey Neistat Filmmaking & Storytelling course.
Work Experience at Hiut Denim Part 1: Creating creative spaces
“What can an environment do to influence the work we create?” I’ve started a personal work experience programme ask companies I admire whether I can pop by.
Mark Ritson Mini MBA Review: The Mini MBA in Marketing Comprehensive Review
Is the Mini MBA in Marketing with Mark Ritson worth it? We completed it, and have written a full review.
How to master a Full Funnel YouTube Strategy – Greg Holland
Youtube. What videos do we use, what bidding strategies, what audiences and where? Greg Holland talks you through all the above, and more!
Date | Time | Speaker | Name | Location | Get yo' space |
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19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community 💜 | The Marketing Meetup Conference 2026 | London | Sign up here |
21 Oct | 13:30 - 14:30 BST | Emelie Hurlbert, GTM enablement at OpenAI; Danielle Spielmann, Global Brand Manager at Zurich Insurance; and Nick Padmore, Head of Language at Definition | Tone of voice in the time of AI | Online | Sign up here |
21 Oct | 14:00 - 15:00 BST | Peter Weinberg, Co-Founder at Evidenza | How AI is impacting market research | Online | Sign up here |
23 Oct | 18:30 - 21:00 BST | Chima Mmeje, Senior Content Marketing Manager at Moz | Sip & Search Free SEO Meetup: AI Automation Party at BrightonSEO UK (Fringe Event) | Brighton | Sign up here |
24 Oct | 15:00 - 16:00 BST | The Wistia marketing team: Taylor Corrado, Elise Beck, Sam Balter and Jean Merlain | Wake Up with Wistia! | Online | Sign up here |
28 Oct | 14:00 - 15:00 GMT | with Movable Ink | The Marketing Meetup x Movable Ink – The School of AI | Online | Sign up here |
28 Oct | 14:00 - 15:00 GMT | Mitch Paone (Creative Director at DIA) and Simon Chong (Creative Director at BUCK) | In Motion: How movement shapes modern brands | Online | Sign up here |
28 Oct | 18:00 - 20:00 GMT | Dan Wiggins, Founder at RedCore Digital | TMM IRL: SEO vs GEO – Separating Strategy from Speculation | Liverpool | Sign up here |
4 Nov | 14:00 - 15:00 GMT | Ryan Lisk, Founder of Hybrid Legal | AI & The Law: What marketers need to know | Online | Sign up here |
4 Nov | 18:00 - 20:00 GMT | Elle Kendall, Marketing and Comms Manager at Green Valley Industrial Supplies Ltd | TMM IRL: Your Feed is Failing. Broken Algorithm? Or Just Bad Content? | Norwich | Sign up here |
5 Nov | 18:15 - 19:45 GMT | Louise Brogan, LinkedIn consultant | TMM IRL: Raise Your Visibility on LinkedIn – a masterclass | Dublin | Sign up here |
6 Nov | 18:00 - 20:00 GMT | Jonny Tooze, Entrepreneur & Advisor at Pimms Associates | TMM IRL: Climbing Mount LinkedIn | Guildford | Sign up here |
6 Nov | 18:00 - 20:00 GMT | Nick Crawford, Founder at Twist Consultacy | TMM IRL: From Dogs to Giraffes – Marketing models with a twist | Northampton | Sign up here |
7 Nov | 09:00 - 16:30 GMT | Coworking, Cake & Joe Glover | Cowork Crew: How to build a bare minimum marketing strategy | Cambridge | Sign up here |
11 Nov | 17:30 - 20:00 GMT | Kirsty Ostell, MD at O Agency and Michele Gettins, CMO at iamproperty with Natasha McDonough, Founder & MD at MMC Research | TMM IRL: Market research – Using the Power of Customer Insights to Fuel Campaigns | Newcastle | Sign up here |
11 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Manchester | Manchester | Sign up here |
11 Nov | 18:00 - 20:00 GMT | Zoe Hanson, The Podcast Lady | TMM IRL: Podcasting for Business | Southampton | Sign up here |
11 Nov | 18:00 - 20:00 GMT | Heather Pownall, Founder at Heather's Media Hub | TMM IRL: It’s not the tech, it’s the strategy – how to turn a podcast into marketing gold | Fife | Sign up here |
12 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Portsmouth | Portsmouth | Sign up here |
12 Nov | 18:00 - 20:00 GMT | Alex Hamilton-Wright, Chair of the Board at The Marketing Meetup and The Keynote Club | TMM IRL: Presenting design – lessons from the theatre of war | London | Sign up here |
13 Nov | 09:00 - 16:30 GMT | Coworking, Cake & Glen Stout | Cowork Crew: How to make your website visitors say: “shut up and take my money”Cowork Crew: Inside-Out Personal Branding | Reading | Sign up here |
13 Nov | 18:30 - 20:30 CET | Amin Ebadi, founder at Tartare AI | TMM IRL: Data in Marketing – It’s Not the Tech, It’s the Culture | Geneva | Sign up here |
17 Nov | 18:00 - 20:30 GMT | Panel presenters to be confirmed! | TMM IRL: a community-led panel discussion | Ashford | Sign up here |
18 Nov | 17:00 - 19:00 EST | Mohamed Hamad (He/Him), Founder at Third Wunder | TMM IRL: How to Build a Cycle of Growth with a New Marketing Framework | Montreal | Sign up here |
18 Nov | 18:00 - 20:00 GMT | Emily Mellor and Paul Taylor, Co-founders at DUO | TMM IRL: The value of collaboration in the branding process | Leeds | Sign up here |
18 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Cambridge | Cambridge | Sign up here |
19 Nov | 17:30 - 20:00 GMT | Kate Sikora, Managing Partner at Noble Performance; and Dominic Baliszewski, Co-Founder at Yours Sincerely | TMM IRL: What a Difference a Year Makes – Search in 2025 and the Road Ahead | Bristol and Bath | Sign up here |
20 Nov | 09:00 - 16:30 GMT | Coworking, Cake & Emily Jones | Cowork Crew: 6 steps to website success | Northampton | Sign up here |
20 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
20 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Nottingham | Nottingham | Sign up here |
20 Nov | 18:00 - 20:00 GMT | Bex Fisher, Partnerships & Events Manager at Hattingley Valley Wines Limited | TMM IRL: Service with a Smile – The Secret Weapon in Marketing | Winchester | Sign up here |
26 Nov | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Exeter | Exeter | Sign up here |
27 Nov | 18:00 - 20:00 GMT | Natasha Jones, Commercial Director at Fairfields Farm | TMM IRL: Creative collaboration and B2B marketing | Ipswich | Sign up here |
27 Nov | 18:00 - 20:00 GMT | Speakers to be confirmed! | TMM IRL: Lancashire | Lancashire | Sign up here |
12 Feb | 18:00 - 20:00 GMT | Nick Crawford, Founder at Twist Consultancy | TMM IRL: From AI frustration to AI confidence – the framework that actually works | Peterborough | Sign up here |
26 Feb | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Bournemouth | Bournemouth | Sign up here |