John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
Should I include salaries in my job description?
We surveyed 750 people who had recently searched for a job, and these were the results.
Mark Ritson’s Mini MBA in Brand Management: The Comprehensive Review
Mark Ritson’s Mini MBA is only growing more influential with devoted marketers repeating the lessons they’ve shared in boardrooms and on Linkedin alike.
So, is the Mini MBA in Brand Management any good?
How to use a Camera/DSLR as a webcam: How our webinar video is set up
Last week on Linkedin I posted about the 'learning how to set up a webcam up professionally' journey for The Marketing Meetup Webinars. Over the weekend I received a series of questions from folks who are on a similar journey of upgrading their webinar set-up. Rather...
Work experience at Hiut Denim part three: Crafting beautiful emails
How do Hiut Denim smash their email campaigns? Here’s the low down.
Work Experience at Hiut Denim Part 2: David Hieatt
Here is what we learned from a day of work experience with David Hieatt, Co-Founder of Hiut Denim.
The best tools for Marketing Research and Data Gathering
On Tuesday, our guest Thierry Ngutegure shared his favourite tools for data gathering and research for campaigns.
Tom Roach’s Reading List for Marketers
This week Tom Roach, VP of Jellyfish, regaled our community with the seven principles of effective communication. He also provided a reading list. So, what does he recommend?
The Comprehensive Casey Neistat Filmmaking & Storytelling Review
Is the Casey Neistat Filmmaking & Storytelling course worth the cost? Having just completed the course – I thought I would share my review into the Casey Neistat Filmmaking & Storytelling course.
Work Experience at Hiut Denim Part 1: Creating creative spaces
“What can an environment do to influence the work we create?” I’ve started a personal work experience programme ask companies I admire whether I can pop by.
Mark Ritson Mini MBA Review: The Mini MBA in Marketing Comprehensive Review
Is the Mini MBA in Marketing with Mark Ritson worth it? We completed it, and have written a full review.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community 💜 | The Marketing Meetup Conference 2026 | London | Sign up here |
| 9 Dec | 14:00 - 15:00 GMT | Rory Sutherland, Vice-Chairman of Ogilvy | Behavioural Science & Marketing Q&A with Rory Sutherland | Online | Sign up here |
| 9 Dec | 16:00 - 17:00 GMT | Chris Savage and Brendan Schwartz, Co-Founders at Wistia | Wistia Video Remix. Founder demo; remixing, private beta | Online | Sign up here |
| 9 Dec | 18:00 - 20:00 GMT | The speaker: You and your community! | TMM IRL: A community workshop on 2025 wins and 2026 challenges | Leeds | Sign up here |
| 10 Dec | 09:00 - 17:00 GMT | Anni Mueller, Ex Head of Social at Innocent | Hive | Ask The Expert: Brand & Social Tone of Voice | Online | Sign up here |
| 10 Dec | 18:00 - 20:00 GMT | Penni Pickering, Co-Founder at Cowork Crew and Kabo Creative | TMM IRL: Surviving (and sometimes thriving) as a self-employed human | Milton Keynes | Sign up here |
| 11 Dec | 18:00 - 20:00 GMT | An open Q&A session with folks from the community | TMM IRL: An open Q&A session | Buckinghamshire | Sign up here |
| 11 Dec | 18:00 - 19:00 GMT | Jay Acunzo, Advisor, author, keynote speaker | Host Better Webinars: Start Strong, End Strong | Online | Sign up here |
| 17 Dec | 09:00 - 17:00 GMT | Sophie Cross, Founder at Freelancer Magazine | Hive | Ask The Expert: Freelance Focus | Online | Sign up here |
| 9 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Jess Bruno | Cowork Crew: How to build a personal brand online | Cambridge | Sign up here |
| 9 Jan | 09:00 - 16:30 GMT | Coworking, Cake & James Sandbrook | Cowork Crew: launch event in Birmingham! | Birmingham | Sign up here |
| 13 Jan | 17:30 - 20:00 GMT | Nic Redman, Host of The Voice Coach Podcast | TMM IRL: Giving Your Voice a Seat at the Marketing Table | Newcastle | Sign up here |
| 13 Jan | 18:00 - 20:00 GMT | Joe Glover, Co-Founder of The Marketing Meetup | TMM IRL: Cambridge | Cambridge | Sign up here |
| 15 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Andrew Cock-Starkey | Cowork Crew: SEO When You have No Time (and even less budget) | Northampton | Sign up here |
| 15 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Molly Scanlan | Cowork Crew: How to stop your website from destroying the planet | Reading | Sign up here |
| 15 Jan | 18:00 - 20:00 GMT | Sarah Pascaru, Founder at Social Jooce and Nick Silverstone, Fractional MD and certified Senior Leaders ADHD coach | TMM IRL: Neurodiversity, Strengths & Real-World Strategy | Hertfordshire | Sign up here |
| 15 Jan | 18:00 - 20:00 GMT | Junior-Cudjoe (JC) Impraim, Marketing and Engagement Officer, GreenerFuture Leicestershire | TMM IRL: Building a Sustainable Brand | Northampton | Sign up here |
| 16 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Nkem Ekwukoma | Cowork Crew: Legal Confidence for Small Business Owners – Clear, Simple Steps to Stay Protected | London | Sign up here |
| 20 Jan | 14:00 - 15:00 GMT | Kirsty Fraser, Senior Director of International Marketing at Movable Ink; and Rich Crossley, Senior Product Marketing Manager at Movable Ink | The Marketing Meetup x Movable Ink – The School of AI: AI for Marketers, By Marketers | Online | Sign up here |
| 20 Jan | 18:00 - 20:00 GMT | Industry experts to be confirmed! | TMM IRL: Is your marketing strategy ready for 2026? An interactive session 😊 | Norwich | Sign up here |
| 20 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Southampton | Southampton | Sign up here |
| 21 Jan | 09:00 - 17:00 GMT | Gus Bhandal, LinkedIn strategist and founder of The Squeeze | Hive – Ask The Expert: Personal Branding on Linkedin | Online | Sign up here |
| 21 Jan | 17:30 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Bristol | Bristol and Bath | Sign up here |
| 21 Jan | 18:00 - 20:30 GMT | Sam Fuszard, Founder of Fuzzy Logic and Co-Founder of The Rookie CEO | TMM IRL: The Fuzzy Formula – The Formula for Business Beyond Binary Thinking | Ashford | Sign up here |
| 21 Jan | 18:00 - 20:00 GMT | featuring you and your community! Get involved in an Open Space group discussion | TMM IRL: Choose Your Own Marketing Adventure 😊 | Reading | Sign up here |
| 21 Jan | 18:00 - 20:00 GMT | Roxanne Hobbs, Founder at The Hobbs Consultancy | TMM IRL: Leading with Heart in an Age of Change | London | Sign up here |
| 22 Jan | 18:00 - 20:00 GMT | George Bettany, Founder and Head Coach at MARA Coaching | TMM IRL: The Power of Presence | Birmingham | Sign up here |
| 22 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Edinburgh | Edinburgh | Sign up here |
| 27 Jan | 18:00 - 20:00 GMT | Dave Harland, The Word Man | TMM IRL: Lancashire | Lancashire | Sign up here |
| 28 Jan | 18:00 - 20:00 GMT | Barnaby St Anton, Digital Marketing Manager at Optix Solutions | TMM IRL: How to win trends with influencer peers | Exeter | Sign up here |
| 28 Jan | 18:30 - 20:30 EST | Shiv Narayanan, President & Founder, How To SaaS | TMM IRL: How to Build a 2026 Budget that Turns Marketing Into a Revenue Engine | Toronto | Sign up here |
| 29 Jan | 18:00 - 20:00 GMT | Colette George, PPC Strategist at 21 Degrees Digital | TMM IRL: Why your unique journey is your strongest asset | Sheffield | Sign up here |
| 29 Jan | 18:00 - 20:00 GMT | Phil Treagus-Evans, CEO and Co-Founder at Giraffe Social | TMM IRL: In a World of AI, your Humanity is your Competitive Edge | Winchester | Sign up here |
| 29 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 12 Feb | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Portsmouth | Portsmouth | Sign up here |
| 12 Feb | 18:00 - 20:00 GMT | Nick Crawford, Founder at Twist Consultancy | TMM IRL: From AI frustration to AI confidence – the framework that actually works | Peterborough | Sign up here |
| 24 Feb | 18:00 - 20:00 GMT | Anna Payne, Business Growth Strategist and Consultant | TMM IRL: Fife | Fife | Sign up here |
| 26 Feb | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Bournemouth | Bournemouth | Sign up here |