John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
Should I include salaries in my job description?
We surveyed 750 people who had recently searched for a job, and these were the results.
Mark Ritson’s Mini MBA in Brand Management: The Comprehensive Review
Mark Ritson’s Mini MBA is only growing more influential with devoted marketers repeating the lessons they’ve shared in boardrooms and on Linkedin alike.
So, is the Mini MBA in Brand Management any good?
How to use a Camera/DSLR as a webcam: How our webinar video is set up
Last week on Linkedin I posted about the 'learning how to set up a webcam up professionally' journey for The Marketing Meetup Webinars. Over the weekend I received a series of questions from folks who are on a similar journey of upgrading their webinar set-up. Rather...
Work experience at Hiut Denim part three: Crafting beautiful emails
How do Hiut Denim smash their email campaigns? Here’s the low down.
Work Experience at Hiut Denim Part 2: David Hieatt
Here is what we learned from a day of work experience with David Hieatt, Co-Founder of Hiut Denim.
The best tools for Marketing Research and Data Gathering
On Tuesday, our guest Thierry Ngutegure shared his favourite tools for data gathering and research for campaigns.
Tom Roach’s Reading List for Marketers
This week Tom Roach, VP of Jellyfish, regaled our community with the seven principles of effective communication. He also provided a reading list. So, what does he recommend?
The Comprehensive Casey Neistat Filmmaking & Storytelling Review
Is the Casey Neistat Filmmaking & Storytelling course worth the cost? Having just completed the course – I thought I would share my review into the Casey Neistat Filmmaking & Storytelling course.
Work Experience at Hiut Denim Part 1: Creating creative spaces
“What can an environment do to influence the work we create?” I’ve started a personal work experience programme ask companies I admire whether I can pop by.
Mark Ritson Mini MBA Review: The Mini MBA in Marketing Comprehensive Review
Is the Mini MBA in Marketing with Mark Ritson worth it? We completed it, and have written a full review.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 19 Mar | 09:00 - 18:30 GMT | lots of wonderful speakers from the TMM community 💜 | The Marketing Meetup Conference 2026 | London | Sign up here |
| 17 Feb | 18:00 - 20:00 GMT | Dave Smithbury, Head of Marketing at Street Group | TMM IRL: Trailblazing in a tuk tuk | Liverpool | Sign up here |
| 20 Feb | 15:00 - 16:00 GMT | Team Wistia: Taylor, Elise, Frank and Jean | Wake up with Wistia! | Online | Sign up here |
| 23 Feb | 18:00 - 20:00 GMT | Ruchi Aul, Founder at Knowmera | TMM IRL: Sus It Out – Rethinking sustainability so it sticks | Guildford | Sign up here |
| 24 Feb | 14:00 - 15:00 GMT | Ryan Law, Director of Content Marketing at Ahrefs | How to make more from less website traffic | Online | Sign up here |
| 24 Feb | 16:00 - 16:45 GMT | Digge Zetterberg, Chief Marketing Officer at Frontify; Pete Panciera, Leader of Global Brand Design at Specialized Bicycle Components; Tom Gilbert, Executive Creative Director at Design Bridge and Partners; Curtis Midkiff, Director of Social Media Marketing at Sprout Social | Mastering long-term brand-building: Tools, tactics, and ROI strategies | Online | Sign up here |
| 24 Feb | 18:00 - 20:00 GMT | Anna Payne, Business Growth Strategist and Consultant | TMM IRL: Better sales, better business – Practical ways to level up your sales for 2026 | Fife | Sign up here |
| 26 Feb | 09:00 - 15:00 GMT | John McKie, Founder of G.O.A.T. Marketing Globa | Hive – Ask Me Anything: Email Marketing | Online | Sign up here |
| 26 Feb | 18:00 - 20:00 GMT | Phil Heywood, Head of Experience at Netcel | TMM IRL: Generation is cheap, but judgement is rare — why AI changes creation, not creativity | Bournemouth | Sign up here |
| 3 Mar | 14:00 - 15:00 GMT | Seb Royce, Creative & Communications Partner at Eden Labs | How to use AI in your workflows without costing the Earth | Online | Sign up here |
| 4 Mar | 18:00 - 20:30 GMT | Daniel Webb, Founder & Director of Everyday Plastic | TMM IRL: The Big Plastic Count – building a people-powered movement for a fair future that’s free from the plastics crisis | Ashford | Sign up here |
| 5 Mar | 09:00 - 17:00 GMT | Rebecca Hughes-Pilkington, Head of PPC at Exposure Ninja | Hive – Ask Me Anything: How to get the most from paid advertising spend | Online | Sign up here |
| 5 Mar | 18:00 - 20:00 GMT | Stephanie Sykes-Dugmore, Head of Collections and Research at Silverstone Museum | TMM IRL: Driven by History – Women in Motorsport at Silverstone Museum | Northampton | Sign up here |
| 5 Mar | 18:30 - 20:30 CET | Adam Armstrong, Former CEO Contiki Holidays, MD Silversea Cruises and MD Royal Caribbean | TMM IRL: Geneva | Geneva | Sign up here |
| 6 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Andrew Cock-Starkey | Cowork Crew: SEO When You have No Time (and even less budget) | Cambridge | Sign up here |
| 10 Mar | 14:00 - 15:00 GMT | Moniek Krijn, Global Field Marketing Manager, Prismic & Daniel Castilho, Senior Growth Marketing Manager, Prismic | How to build landing pages that convert – and get found – in 2026 | Online | Sign up here |
| 10 Mar | 17:30 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Newcastle | Newcastle | Sign up here |
| 10 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Manchester | Manchester | Sign up here |
| 10 Mar | 18:00 - 20:00 GMT | Keith Wilson, Director of Income and Engagement at Hampshire and Isle of Wight Air Ambulance | TMM IRL: Changing cultures – from fundraising to storytelling | Southampton | Sign up here |
| 11 Mar | 18:00 - 20:00 GMT | Kate Noble, Co-founder at Noble Performance and Dominic Baliszewski, Co-founder at Yours Sincerely | TMM IRL: SEO is dead, and GEO isn’t the answer, welcome to the age of Earned Visibility | Exeter | Sign up here |
| 12 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Steve Simmonds | Cowork Crew: Sales & Kindness | Northampton | Sign up here |
| 12 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Nikki St Paul | Cowork Crew: Get the Good Girl out of your business so you can get paid | Reading | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Edinburgh | Edinburgh | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Anna from Midnight Blue, Fiona from Attention Seeker, and Emily Walker from ECW Digital | TMM IRL: The Marketing Meetup Hertfordshire – Getting Found in an AI-First World | Hertfordshire | Sign up here |
| 13 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Amy Walters | Cowork Crew: What’s your Design Personality? (and is it working for you?) | London | Sign up here |
| 13 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Esther Partridge-Warner | Cowork Crew: How win clients on LinkedIn without cringe or chaos | Birmingham | Sign up here |
| 17 Mar | 17:30 - 20:00 GMT | Lynne Elvins, Creator of Design Serving Life; and Sonja Nisson, Author of Valuable Content Marketing | TMM IRL: Design and Content Serving Life – Valuable principles for ethical, human-centred marketing | Bristol and Bath | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Dr John Woods, Founder of Sharp Ahead | TMM IRL: How AI Has Changed the Buying Journey (And What You Need to Do About It) | Leeds | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Cambridge | Cambridge | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Norwich | Norwich | Sign up here |
| 19 Mar | 17:00 - 18:00 GMT | Jay Acunzo, Advisor, Author, Speaking & Storytelling Consultant | Host Better Webinars: Registrants to Revenue | Online | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Kim Arnold, Founder at Email Attraction | TMM IRL: Get What You Want Every Time You Hit Send | London | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Lea Turner, Director at The HoLT | TMM IRL: The Unhinged Marketing Moments that Made a Solo Mum Millions | Lancashire | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 1 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Fleet | Fleet | Sign up here |
| 8 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Milton Keynes | Milton Keynes | Sign up here |
| 9 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |
| 16 Apr | 18:00 - 20:00 BST | Joe Glover, Co-Founder at The Marketing Meetup | TMM IRL: Peterborough | Peterborough | Sign up here |
| 17 Apr | 09:00 - 16:30 BST | Coworking, Cake & Ant Ackers | Cowork Crew: Mountain Metaphors | Leeds | Sign up here |
| 22 Apr | 18:00 - 20:00 BST | Max Denning, Web Growth Specialist: SEO, GEO & CRO at Pluxee | TMM IRL: Is SEO Dead? Future-Proofing Digital Marketing for the Age of AI Search | Reading | Sign up here |
| 23 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Sheffield | Sheffield | Sign up here |