Rory Sutherland
Rory Sutherland started in 1988 as a graduate trainee at Ogilvy and since has risen through the ranks to the title of Vice-Chairman. This title is vague, quite consciously, but in effect gives Rory the freedom to explore advertising, as well as look to elevate the industry through his many speaking and writing for The Spectator and in his recent book, Alchemy.
He is also the owner of a Japanese toilet fact, which is a fun fact, but also pretty damn cool.
Rory Sutherland’s talks with The Marketing Meetup:
The best book recommendations for marketers
All marketers love reading lists. So here are The Marketing Meetup community’s recommendations for books you should be reading to become smarter.
The quick story of The Marketing Meetup
I’m the founder of The Marketing Meetup. I started the Marketing Meetup four years ago because I was a solo marketer working in a small company, I didn’t have anywhere where I could network with other marketers and I didn’t have a place where I could learn either.
Fantastic conversational marketing examples that will increase your website conversions
So, you’ve heard of conversational marketing, but would love to see it in action? Here are some of the best examples from across the web.
The Best Marketing Tools for Marketers on a Budget
There is so many amazing marketing tools out there, it’s difficult to keep up. Here is our recommended tools for marketers on a budget.
The absolute basics of marketing
New to marketing? Here’s the absolute basics
Tips for how to post and build a personal brand on LinkedIn
Linkedin is providing an incredible opportunity to build your personal brand right now. But how do you do it? Here’s our top tips.
Marketing Masterclass Two: The Manta Sleep Mask
How do you convince someone to invest in a $30 version of something otherwise available in a pound store? Here’s what I learned from my purchase experience of a manta sleep mask.
How we set up Zoom for Marketing Meetup Webinars
Zoom has become one of The Marketing Meetup’s most important bits of software.
And while we’ve all no doubt set up many a Zoom meeting for the purposes of quizzes and more, learning about how to do it for webinars wasn’t all that easy. So, we thought we’d create a (not short) video, on what the background operation of setting a Zoom webinar looks like.
A Marketing Masterclass: Son of a Tailor
Part of the reason I love running The Marketing Meetup is that I love seeing great marketing in action. As Rand Fishkin puts it, ‘marketing done well can be a noble act’, because it matches a ‘need’ to a solution, which ultimately improves someone’s life.
So when a company absolutely markets the sh*t out of me in a compelling way, I can’t help but feel like I want to 1) sit back and clap, and 2) learn as much as I can from them.
The ultimate marketers reading list
There is so many amazing marketing books out there, it’s difficult to keep up. Here is our recommended reading for marketers everywhere.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community 💜 | The Marketing Meetup Conference 2026 | London | Sign up here |
| 9 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Jess Bruno | Cowork Crew: How to build a personal brand online | Cambridge | Sign up here |
| 9 Jan | 09:00 - 16:30 GMT | Coworking, Cake & James Sandbrook | Cowork Crew: launch event in Birmingham! | Birmingham | Sign up here |
| 13 Jan | 14:00 - 15:00 GMT | Jean Merlain, Product Marketing Manager at Wistia | The Marketing Meetup: How to create webinars that drive results | Online | Sign up here |
| 13 Jan | 17:30 - 20:00 GMT | Nic Redman, Host of The Voice Coach Podcast | TMM IRL: Giving Your Voice a Seat at the Marketing Table | Newcastle | Sign up here |
| 13 Jan | 18:00 - 20:00 GMT | Joe Glover, Co-Founder of The Marketing Meetup | TMM IRL: Care as a professional choice | Cambridge | Sign up here |
| 14 Jan | 18:00 - 20:00 GMT | Chris Burgess, CEO at CTI Digital | TMM IRL: From Self-Driving Robots to Self-Driving Marketing | Manchester | Sign up here |
| 15 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Andrew Cock-Starkey | Cowork Crew: SEO When You have No Time (and even less budget) | Northampton | Sign up here |
| 15 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Molly Scanlan | Cowork Crew: How to stop your website from destroying the planet | Reading | Sign up here |
| 15 Jan | 18:00 - 20:00 GMT | Sarah Pascaru, Founder at Social Jooce and Nick Silverstone, Fractional MD and certified Senior Leaders ADHD coach | TMM IRL: Neurodiversity, Strengths & Real-World Strategy | Hertfordshire | Sign up here |
| 15 Jan | 18:00 - 20:00 GMT | Junior-Cudjoe (JC) Impraim, Communications & Engagement Officer, Northampton General Hospital NHS Trust | TMM IRL: Building a Sustainable Brand | Northampton | Sign up here |
| 16 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Nkem Ekwukoma | Cowork Crew: Legal Confidence for Small Business Owners – Clear, Simple Steps to Stay Protected | London | Sign up here |
| 20 Jan | 14:00 - 15:00 GMT | Kirsty Fraser, Senior Director of International Marketing at Movable Ink; and Rich Crossley, Senior Product Marketing Manager at Movable Ink | The Marketing Meetup x Movable Ink – The School of AI: AI for Marketers, By Marketers | Online | Sign up here |
| 20 Jan | 17:30 - 20:00 EST | Tarek Riman, Founder at Riman Agency | TMM IRL: Stay discoverable, competitive and relevant in an AI driven world | Montreal | Sign up here |
| 20 Jan | 18:00 - 20:00 GMT | facilitated by Hannah Moody & the SocialB team 😊 | TMM IRL: Is your marketing strategy ready for 2026? An interactive session 😊 | Norwich | Sign up here |
| 20 Jan | 18:00 - 20:00 GMT | Phoebe and Maisie White, Owners of Maurie's Sandwich Shop | TMM IRL: The Secrets of Maurie’s Success | Southampton | Sign up here |
| 21 Jan | 17:30 - 20:00 GMT | Kate Maxwell, Career Direction Coach at Kate Maxwell Coaching | TMM IRL: Write yourself resilient – journaling for career clarity in the fast-moving world of marketing | Bristol and Bath | Sign up here |
| 21 Jan | 18:00 - 20:30 GMT | Sam Fuszard, Founder of Fuzzy Logic and Co-Founder of The Rookie CEO | TMM IRL: The Fuzzy Formula – The Formula for Business Beyond Binary Thinking | Ashford | Sign up here |
| 21 Jan | 18:00 - 20:00 GMT | featuring you and your community! Get involved in an Open Space group discussion | TMM IRL: Choose Your Own Marketing Adventure 😊 | Reading | Sign up here |
| 21 Jan | 18:00 - 20:00 GMT | Roxanne Hobbs, Founder at The Hobbs Consultancy | TMM IRL: Leading with Heart in an Age of Change | London | Sign up here |
| 22 Jan | 18:00 - 20:00 GMT | George Bettany, Founder and Head Coach at MARA Coaching | TMM IRL: The Power of Presence | Birmingham | Sign up here |
| 22 Jan | 18:00 - 20:00 GMT | Pete Watson, UX Specialist at the University of Edinburgh | TMM IRL: What every marketer should know about UX | Edinburgh | Sign up here |
| 27 Jan | 08:45 - 12:00 CET | Three expert-led panels, with insights from go-to-market specialists in Spain | Next Market Live by Weglot (in person and online). An event for growth-driven marketers | Online | Sign up here |
| 27 Jan | 14:00 - 15:00 GMT | Ali Wood, Head of Partnerships UK at Intuit Mailchimp | The underestimated channel: How to make the most from SMS | Online | Sign up here |
| 27 Jan | 18:00 - 20:00 GMT | Gina Buckle, Founder of Hoot Copy | TMM IRL: Could trying out live comedy make you a better marketer in 2026? | Leeds | Sign up here |
| 27 Jan | 18:00 - 20:00 GMT | Dave Harland, The Word Man | TMM IRL: Lancashire | Lancashire | Sign up here |
| 28 Jan | 18:00 - 20:00 GMT | Barnaby St Anton, Senior Digital Marketing Manager at Optix Solutions | TMM IRL: How to win trends with influencer peers | Exeter | Sign up here |
| 28 Jan | 18:30 - 20:30 EST | Shiv Narayanan, President & Founder, How To SaaS | TMM IRL: How to Build a 2026 Budget that Turns Marketing Into a Revenue Engine | Toronto | Sign up here |
| 29 Jan | 09:00 - 17:00 GMT | Gus Bhandal, LinkedIn strategist and founder of The Squeeze | Hive – Expert Office Hours: Personal Branding on Linkedin | Online | Sign up here |
| 29 Jan | 18:00 - 20:00 GMT | Colette George, PPC Strategist at 21 Degrees Digital | TMM IRL: Why your unique journey is your strongest asset | Sheffield | Sign up here |
| 29 Jan | 18:00 - 20:00 GMT | Phil Treagus-Evans, CEO and Co-Founder at Giraffe Social | TMM IRL: In a World of AI, your Humanity is your Competitive Edge | Winchester | Sign up here |
| 3 Feb | 16:00 - 17:00 GMT | Dani Spires, VP of Digital at Asana | The ten productivity habits of top performing marketing teams | Online | Sign up here |
| 4 Feb | 18:00 - 20:00 GMT | Geoff Roy, Director at Leapfrog Internet Marketing | TMM IRL: Getting found by ChatGPT | Fleet | Sign up here |
| 5 Feb | 08:00 - 12:00 GMT | Tessa Grint, Global Leadership Architect | Hive – Expert Office Hours: Career Growth | Online | Sign up here |
| 5 Feb | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 5 Feb | 18:00 - 19:00 GMT | Jay Acunzo, Advisor, Author, Speaking & Storytelling Consultant | Host Better Webinars: Captivate an Audience | Online | Sign up here |
| 10 Feb | 14:00 - 15:00 GMT | Rebecca Hughes-Pilkington, Head of PPC at Exposure Ninja | How to get the most from paid advertising spend | Online | Sign up here |
| 10 Feb | 18:00 - 20:00 GMT | Osh Rice, Director of Optimisation and Experimentation at Future Group | TMM IRL: Brighton | Brighton | Sign up here |
| 11 Feb | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Milton Keynes | Milton Keynes | Sign up here |
| 12 Feb | 09:00 - 17:00 GMT | Sophie Cross, Founder at Freelancer Magazine | Hive – Expert Office Hours: Freelance Focus | Online | Sign up here |
| 12 Feb | 18:00 - 20:00 GMT | Jodie Goodchild, CEO & Founder of Known For | TMM IRL: The Evolution of Corporate Communication – From Outbound Noise to Personal Business Branding | Portsmouth | Sign up here |
| 12 Feb | 18:00 - 20:00 GMT | Nick Crawford, Founder at Twist Consultancy | TMM IRL: From AI frustration to AI confidence – the framework that actually works | Peterborough | Sign up here |
| 23 Feb | 18:00 - 20:00 GMT | Ruchi Aul, Founder at Knowmera | TMM IRL: Sus It Out – Rethinking sustainability so it sticks | Guildford | Sign up here |
| 24 Feb | 18:00 - 20:00 GMT | Anna Payne, Business Growth Strategist and Consultant | TMM IRL: Better sales, better business – Practical ways to level up your sales for 2026 | Fife | Sign up here |
| 26 Feb | 18:00 - 20:00 GMT | Phil Heywood, Head of Experience at Netcel | TMM IRL: Generation is cheap, but judgement is rare — why AI changes creation, not creativity | Bournemouth | Sign up here |
| 19 Mar | 17:00 - 18:00 GMT | Jay Acunzo, Advisor, Author, Speaking & Storytelling Consultant | Host Better Webinars: Registrants to Revenue | Online | Sign up here |