John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
The best webinars for marketers
There are plenty of great marketing talks out there, but I genuinely believe these to be amongst the best webinars for marketers on the web.
How did the Mona Lisa become and stay so famous? A marketing perspective.
A look back in time to investigate ‘how did the Mona Lisa become and stay so famous?’. I’ll be doing this from a storytelling, PR, and tactics perspective.
How to start conversations with potential clients on your website
In this blog post, we’ll share how you can use conversational marketing tactics to start real-time conversations with your website visitors, convert them into potential clients and accelerate your sales. Whether you’re in B2C or B2B, this one is for you!
20 books I really enjoyed (marketing and non-marketing) – Joe Glover
I thought I’d share 20 marketing and non-marketing books I think you’ll enjoy. Hopefully something on the list takes your fancy. And, if it doesn’t please don’t judge me too much…
[Template] How to create great plain text email marketing campaigns
This is a 26-word email. Within it, there are 11 opportunities to make your email campaigns great.
While the specific copy/tone might not work for you, next time you write a marketing email that only you could write, start here.
A template for approaching event organisers for speaking opportunities
Below is a template that might be useful for you on how to approach event organisers.
Four ways to blog like a thought leader
If you’re marketing your own business, you’ve probably said this at some point or another. Blogging is seen as a bit of a hallmark of content marketing, but many of us struggle to find the time, inspiration, or confidence to actually do it.
Continuing to find positivity in lockdown 3.0
Lockdown 3.0! Another reason to focus on you right now.
Although we’ve been here before, it doesn’t make it any easier on our mental health.
So here are a few ideas we’ve been discussing with our job hunters to help them stay, or find, a bit of positivity.
The last w@2 of 2020
This is the last wednesday @ two of 2020.
What’s the difference between a manager and a leader?
So, what is the difference between management and leadership? Penny Ferguson, Founder of The Living Leader, explains.
Date | Time | Speaker | Name | Location | Get yo' space |
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14 May | 18:00 - 20:00 BST | Doddz, Augmented Reality & Digital Artist | TMM IRL: A Guided Tour of Marketing Magic – how creativity and data drive brand growth | London | Sign up here |
14 May | 18:00 - 20:00 BST | Abbie Gadd, Head of Sales and Marketing at Wye Valley Brewery | TMM IRL: Thinking of rebranding? And are you doing it for the right reasons? | Worcester | Sign up here |
15 May | 09:00 - 16:30 BST | Coworking, Cake & Glen Stout | Cowork Crew: How to make your website visitors say: “shut up and take my money” | Northampton | Sign up here |
15 May | 18:00 - 20:00 BST | Andi Lewis, Brilliance Coach at Andi Lewis Consultancy | TMM IRL: Coming back from the brink – how time might be robbing us all | Lancashire | Sign up here |
15 May | 18:00 - 20:00 BST | Max Stricker, Founder & Director at Ortum Consulting | TMM IRL: Everyone is focussing on maximising attention. Don’t do it! | Buckinghamshire | Sign up here |
20 May | 14:00 - 15:00 BST | Nick Crawford, Founder at Twist Consultancy | Growing your productivity using AI | Online | Sign up here |
20 May | 18:00 - 20:00 BST | Laurence Knopf, Client & Optimisation Director, Optimistics | TMM IRL: The Invisible Battle Between SEO & AI | Cambridge | Sign up here |
20 May | 18:00 - 20:00 BST | Olivia Mae Hanlon, Founder of Girls In Marketing | TMM IRL: Building your brand community on LinkedIn | Liverpool | Sign up here |
21 May | 17:30 - 19:30 BST | Charlotte May, Leadership Confidence Coach at Your Future Space | TMM IRL: The Overlooked Element of Marketing: You | Bristol and Bath | Sign up here |
22 May | 12:00 - 13:00 BST | the TKC community ... and you! | The Keynote Club | Online | Sign up here |
22 May | 18:00 - 20:00 BST | Hannah Brady, Co-founder at The Brady Creative | TMM IRL: Marketing strategy, made simple | Birmingham | Sign up here |
27 May | 14:00 - 15:00 BST | Stephen Kenwright, Non-executive Director and Consultant | How to grow an agency in 2025 | Online | Sign up here |
27 May | 18:00 - 20:00 BST | Bal Choda, Lead engineer and Investor at Aston Martin | TMM IRL: Aston Martin – The mindset of Excellence that can be applied to any industry | Leicester | Sign up here |
2 Jun | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
3 Jun | 14:00 - 15:00 BST | Put your sustainable marketing skills to the test! | The Marketing Meetup CircularPRO Challenge | Online | Sign up here |
5 Jun | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Portsmouth | Portsmouth | Sign up here |
10 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Public speaking with confidence | Wrexham | Sign up here |
11 Jun | 09:30 - 10:30 BST | chima mmeje, Senior Content Marketing Manager at Moz, and Tim Soulo, CMO at Ahrefs | Is there growth in SEO in 2025? | Online | Sign up here |
11 Jun | 18:00 - 20:00 BST | Wendy Melville, Fractional Marketing Director | TMM IRL: Making your marketing more accessible | Milton Keynes | Sign up here |
13 Jun | 10:00 - 16:00 BST | 13 amazing speakers and the chance to network with the TMM community | Merged Futures, the annual tech innovation showcase | Northampton | Sign up here |
16 Jun | 09:00 - 16:30 BST | Coworking, Cake & Dave Officer | Cowork Crew: The One-Man Brand | London | Sign up here |
17 Jun | 14:00 - 15:00 BST | Mel Barfield, Senior Copywriter at Copy Or Die | How to grow a marketing freelancer / consultancy business in 2025 | Online | Sign up here |
19 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Good and bad public speaking, it’s never an accident 🙂 and Marketing Management and Human Factors: Tales from the Flight Deck | Nottingham | Sign up here |
24 Jun | 14:00 - 15:00 BST | Rachael Higgins, Founder at Because of Marketing | How to grow a social media following | Online | Sign up here |
26 Jun | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Sheffield | Sheffield | Sign up here |
1 Jul | 14:00 - 15:00 BST | Hector Hughes, CEO/Co-Founder of Unplugged | Lessons in growing a startup from scratch | Online | Sign up here |
3 Jul | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Hertfordshire | Hertfordshire | Sign up here |
3 Jul | 18:00 - 20:00 BST | Thomas Reeve, Head of Design at Zyte | TMM IRL: Decoding the Human Touch – Practical Tips for Engaging User Experiences | Northampton | Sign up here |
10 Jul | 18:00 - 20:00 BST | Charli Hunt, Co-Founder at The Lime One | TMM IRL: How to use LinkedIn to generate leads | Winchester | Sign up here |
11 Jul | 09:00 - 16:30 BST | Coworking, Cake & Emily Jones | Cowork Crew: 6 steps to website success | Cambridge | Sign up here |