John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
How to master a Full Funnel YouTube Strategy – Greg Holland
Youtube. What videos do we use, what bidding strategies, what audiences and where? Greg Holland talks you through all the above, and more!
What it’s like being inside an agency who have grown to 100 people in two years – Rise at Seven
Last week I spent two days being the work experience kid at the Sheffield based Digital PR/SEO agency, Rise at Seven (Rise) to see what I could learn. To know why this felt a bit special, you only need to know that Rise has gone from two, to nearly 100 people in two...
Getting the most from Linkedin: Your questions answered
So, how do you make the most from Linkedin? This blog post answers the communities questions 🙂
How to use Linkedin: How to post on Linkedin
Linkedin has been good to The Marketing Meetup with much growth of our driven through the platform. Here are the things I’ve learned.
The things I wish I had known about marketing and business eight years ago
The things I wish I had known about marketing and business from day one by Joe Glover, Founder of The Marketing Meetup
9 best marketing blogs in 2023
It was fascinating doing some interviews with the community the other day. One of their biggest problems wasn’t finding good information – it was prioritising which good information source to pick that day! Here’s nine (plus a bonus!) I read on the regs, that I hope will be useful for you too.
What is it going to feel like working from the office again?
It’s May 17th. The latest round of lockdown restrictions has eased. We’re asking ourselves ‘are we ready for office life again?’
What marketers should and shouldn’t include in CVs in 2021
At Pitch, we see hundreds of applications and roles every month. So we thought we would share some of the ‘behind the scenes’ data you might not have privy to otherwise.
The best webinars for marketers
There are plenty of great marketing talks out there, but I genuinely believe these to be amongst the best webinars for marketers on the web.
How did the Mona Lisa become and stay so famous? A marketing perspective.
A look back in time to investigate ‘how did the Mona Lisa become and stay so famous?’. I’ll be doing this from a storytelling, PR, and tactics perspective.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 1 Apr | 18:00 - 20:00 BST | Lucy Wooldridge, Master Mindset Coach | TMM IRL: Bring yourself to the party – the core values that make your humanity a winning asset | Fleet | Sign up here |
| 1 Apr | 18:30 - 20:30 EDT | Amrita Mathur, Marketing/Growth advisor for B2B | TMM IRL: Leads are up. Revenue is lying. Welcome to the new Growth rollercoaster | Toronto | Sign up here |
| 2 Apr | 14:00 - 15:00 BST | Charlie Marchant, CEO of Exposure Ninja | SEO in an AI summary world: how to earn mentions and citations | Online | Sign up here |
| 8 Apr | 14:00 - 15:00 BST | Phil Ossai, Founder and CEO at OSSAI | How to Use LinkedIn Without Turning Into a Personal Brand™ | Online | Sign up here |
| 8 Apr | 18:00 - 20:00 BST | Glen Stout, Founder & CEO at Dibble Digital | TMM IRL: AI and SEO – What’s Changing and How to Adapt | Milton Keynes | Sign up here |
| 9 Apr | 09:00 - 15:00 BST | George Danaila, Senior Content Marketing Manager at Planable | Ask Me Anything – How to use social media to get found by AI | Online | Sign up here |
| 9 Apr | 18:00 - 20:00 BST | Emily Monsell-Holden, CoFounder at The Impact Apothecary | TMM IRL: The biggest leaver most marketers aren’t pulling | Winchester | Sign up here |
| 10 Apr | 09:00 - 16:30 BST | Coworking, Cake & Lewis English | Cowork Crew: Why Saying No Is the Secret to Growing Your Business | Cambridge | Sign up here |
| 14 Apr | 14:00 - 15:00 BST | Luan Wise, Marketing Consultant, Steve Folland, Founder of Being Freelance and Ayo Abbas, Strategic Marketing Consultant at Abbas Marketing | Freelance or Fractional – what no one tells you before you make the jump | Online | Sign up here |
| 14 Apr | 18:00 - 20:00 BST | Matt Pyke, Founder at Fly High Media | TMM IRL: Marketing Isn’t Channels. It’s Commercial Thinking. | Liverpool | Sign up here |
| 16 Apr | 09:00 - 16:30 BST | Coworking, Cake & Su Khanna | Cowork Crew: The three pillars of pitching | Northampton | Sign up here |
| 16 Apr | 18:00 - 20:00 BST | Joe Glover, Co-Founder at The Marketing Meetup | TMM IRL: Peterborough | Peterborough | Sign up here |
| 17 Apr | 09:00 - 16:30 BST | Coworking, Cake & Jodie Newman | Cowork Crew: How to build brilliant brand moments | London | Sign up here |
| 17 Apr | 09:00 - 16:30 BST | Coworking, Cake & Ant Ackers | Cowork Crew: Mountain Metaphors | Leeds | Sign up here |
| 21 Apr | 18:00 - 20:00 EDT | Julia Grandoni, Co Founder, & Nicole Alexakis, Creative Director, at Creative Junii | TMM IRL: Ask Me Anything “AMA” on User-Generated Content | Montreal | Sign up here |
| 21 Apr | 19:00 - 20:30 CEST | Speakers from the TMM Geneva community! | TMM IRL: Wins, Wobbles and What we Learned | Geneva | Sign up here |
| 22 Apr | 16:00 - 17:00 BST | Wistia legends Sam Balter, Senior Content Manager, and Taylor Corrado, Senior Director of Brand Marketing | Wistia: The State of Video Live Show | Online | Sign up here |
| 22 Apr | 18:00 - 20:00 BST | Max Denning, Web Growth Specialist: SEO, GEO & CRO at Pluxee | TMM IRL: Is SEO Dead? Future-Proofing Digital Marketing for the Age of AI Search | Reading | Sign up here |
| 23 Apr | 09:00 - 17:00 BST | Nick Silverstone, Fractional MD & Senior Leaders ADHD Business Coach | Ask Me Anything: Prioritisation & Overwhelm | Online | Sign up here |
| 23 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Sheffield | Sheffield | Sign up here |
| 23 Apr | 18:00 - 20:00 CEST | Clement Thibault, Growth Marketing Lead at Cargoplot | TMM IRL: How to actually use AI in your GTM operations | Amsterdam | Sign up here |
| 24 Apr | 09:00 - 16:30 BST | Coworking, Cake & James Sandbrook | Cowork Crew: The Human Advantage – How to Build a Business People Actually Feel | Birmingham | Sign up here |
| 28 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leeds | Leeds | Sign up here |
| 29 Apr | 18:15 - 19:45 BST | Diana Byrne, Founder and CMO at Clarity | TMM IRL: Productivity for Marketers Masterclass – How to Reclaim 10 Hours a Week | Dublin | Sign up here |
| 5 May | 18:00 - 20:00 BST | Giles Etherington, Founder and Brand Creator at Brand Satellite | TMM IRL: Think brand, not business | Fife | Sign up here |
| 7 May | 18:00 - 20:00 BST | James Sandbrook, Cofounder at The Marketing Meetup | TMM IRL: Northampton | Northampton | Sign up here |
| 12 May | 17:30 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Newcastle | Newcastle | Sign up here |
| 12 May | 18:00 - 20:00 BST | Tonina Takova, Head of Strategy at Social for Good | TMM IRL: Marketing in the age of the (social) lurker | Manchester | Sign up here |
| 12 May | 18:00 - 20:00 BST | Mike Essex, Founder of Devise Marketing | TMM IRL: Optimise Everything! From AIO to SEO and beyond | Southampton | Sign up here |
| 13 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Wrexham | Wrexham | Sign up here |
| 14 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Edinburgh | Edinburgh | Sign up here |
| 14 May | 18:00 - 20:00 BST | Ben Jayston, Head of SMB SEO at Vertical Leap | TMM IRL: From Google searches to real customers – SEO that works for small business | Bournemouth | Sign up here |
| 14 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 14 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cheltenham | Cheltenham | Sign up here |
| 19 May | 17:30 - 20:00 BST | Rupen Shah, Head of Client Services at Thinkbox | TMM IRL: Why Brands Still Matter & How TV Remains The Ultimate Brand Builder | Bristol and Bath | Sign up here |
| 19 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cambridge | Cambridge | Sign up here |
| 19 May | 18:00 - 20:00 BST | Alex Wright, Chair of The Marketing Meetup and The Keynote Club | TMM IRL: Norwich | Norwich | Sign up here |
| 20 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Exeter | Exeter | Sign up here |
| 20 May | 18:00 - 20:00 BST | Rachael Bryant, Company Director at Your Video Team | TMM IRL: 1 heroic day, 3 months of content. Here’s how! | Lancashire | Sign up here |
| 21 May | 09:00 - 17:00 BST | Max Hopkinson, Founder of The Keynote Club | Ask Me Anything – Find your speaking territory and build a talk people remember | Online | Sign up here |
| 21 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
| 28 May | 09:00 - 17:00 BST | Luan Wise FCIM, Social Media Consultant, Trainer & Author | Ask Me Anything – How to nail B2B marketing in 2026 | Online | Sign up here |