John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
How to master a Full Funnel YouTube Strategy – Greg Holland
Youtube. What videos do we use, what bidding strategies, what audiences and where? Greg Holland talks you through all the above, and more!
What it’s like being inside an agency who have grown to 100 people in two years – Rise at Seven
Last week I spent two days being the work experience kid at the Sheffield based Digital PR/SEO agency, Rise at Seven (Rise) to see what I could learn. To know why this felt a bit special, you only need to know that Rise has gone from two, to nearly 100 people in two...
Getting the most from Linkedin: Your questions answered
So, how do you make the most from Linkedin? This blog post answers the communities questions 🙂
How to use Linkedin: How to post on Linkedin
Linkedin has been good to The Marketing Meetup with much growth of our driven through the platform. Here are the things I’ve learned.
The things I wish I had known about marketing and business eight years ago
The things I wish I had known about marketing and business from day one by Joe Glover, Founder of The Marketing Meetup
9 best marketing blogs in 2023
It was fascinating doing some interviews with the community the other day. One of their biggest problems wasn’t finding good information – it was prioritising which good information source to pick that day! Here’s nine (plus a bonus!) I read on the regs, that I hope will be useful for you too.
What is it going to feel like working from the office again?
It’s May 17th. The latest round of lockdown restrictions has eased. We’re asking ourselves ‘are we ready for office life again?’
What marketers should and shouldn’t include in CVs in 2021
At Pitch, we see hundreds of applications and roles every month. So we thought we would share some of the ‘behind the scenes’ data you might not have privy to otherwise.
The best webinars for marketers
There are plenty of great marketing talks out there, but I genuinely believe these to be amongst the best webinars for marketers on the web.
How did the Mona Lisa become and stay so famous? A marketing perspective.
A look back in time to investigate ‘how did the Mona Lisa become and stay so famous?’. I’ll be doing this from a storytelling, PR, and tactics perspective.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 19 Mar | 09:00 - 18:30 GMT | lots of wonderful speakers from the TMM community 💜 | The Marketing Meetup Conference 2026 | London | Sign up here |
| 10 Mar | 14:00 - 15:00 GMT | Moniek Krijn, Global Field Marketing Manager, Prismic & Daniel Castilho, Senior Growth Marketing Manager, Prismic | How to build landing pages that convert – and get found – in 2026 | Online | Sign up here |
| 10 Mar | 17:30 - 20:00 GMT | Chris Owens, Photographer & Creative Director | TMM IRL: Connecting with your audience through imagery | Newcastle | Sign up here |
| 10 Mar | 18:00 - 20:00 GMT | Lucy Menghini, Founder at SixStories | TMM IRL: From Social Agency to Quietly Building an £11m Brand | Manchester | Sign up here |
| 10 Mar | 18:00 - 20:00 GMT | Keith Wilson, Director of Income and Engagement at Hampshire and Isle of Wight Air Ambulance | TMM IRL: Changing cultures – from fundraising to storytelling | Southampton | Sign up here |
| 11 Mar | 18:00 - 20:00 GMT | Kate Noble, Co-founder at Noble Performance and Dominic Baliszewski, Co-founder at Yours Sincerely | TMM IRL: SEO is dead, and GEO isn’t the answer, welcome to the age of Earned Visibility | Exeter | Sign up here |
| 12 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Steve Simmonds | Cowork Crew: Sales & Kindness | Northampton | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Alex Hamilton-Wright, Chair of the Board at The Marketing Meetup and The Keynote Club | TMM IRL: Planning like a king, or sensing like a lion tracker – how to shape your career | Birmingham | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Susan Lindsay, Founder at Radial | TMM IRL: “What the hell am I doing?” – Design the right career path for you | Edinburgh | Sign up here |
| 12 Mar | 18:00 - 20:00 GMT | Anna from Midnight Blue, Fiona from Attention Seeker, and Emily Walker from ECW Digital | TMM IRL: The Marketing Meetup Hertfordshire – Getting Found in an AI-First World | Hertfordshire | Sign up here |
| 13 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Amy Walters | Cowork Crew: What’s your Design Personality? (and is it working for you?) | London | Sign up here |
| 13 Mar | 09:00 - 16:30 GMT | Coworking, Cake & Esther Partridge-Warner | Cowork Crew: How win clients on LinkedIn without cringe or chaos | Birmingham | Sign up here |
| 17 Mar | 17:30 - 20:00 GMT | Lynne Elvins, Creator of Design Serving Life; and Sonja Nisson, Author of Valuable Content Marketing | TMM IRL: Design and Content Serving Life – Valuable principles for ethical, human-centred marketing | Bristol and Bath | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Dr John Woods, Founder of Sharp Ahead | TMM IRL: How AI Has Changed the Buying Journey (And What You Need to Do About It) | Leeds | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Kiran Kapur, CEO at Cambridge Marketing College, and Scott Woodrow, Executive Director & co-owner at Pure Resourcing Solutions & Pure Executive | TMM IRL: Winning the CV Game – tips for job hunters and hiring managers | Cambridge | Sign up here |
| 17 Mar | 18:00 - 20:00 GMT | Francesca Leech, Executive Director, Strategy at OMD EMEA | TMM IRL: How to launch a new product (in media) | Norwich | Sign up here |
| 19 Mar | 17:00 - 18:00 GMT | Jay Acunzo, Advisor, Author, Speaking & Storytelling Consultant | Host Better Webinars: Registrants to Revenue | Online | Sign up here |
| 25 Mar | 17:00 - 18:00 GMT | Team Wistia: Chris, Brendan, Courtney and Nick | Beyond AI Hype: A video workflow you’ll actually use | Online | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Kim Arnold, Founder at Email Attraction | TMM IRL: Get What You Want Every Time You Hit Send | London | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Lea Turner, Director at The HoLT | TMM IRL: The Unhinged Marketing Moments that Made a Solo Mum Millions | Lancashire | Sign up here |
| 25 Mar | 18:00 - 20:00 GMT | Laurey Buckland, Creator of StoryLed™ | TMM IRL: The Power of Storytelling – How to Make Your Message Human and Impossible to Ignore | Lincoln | Sign up here |
| 26 Mar | 09:00 - 17:00 GMT | Nick Crawford, AI Trainer & Implementation Consultant | Ask Me Anything – Making AI work for you as a marketer | Online | Sign up here |
| 26 Mar | 18:00 - 20:00 GMT | Jodie Oliver, Marketing Content Manager at Upperton Pharma Solutions; and Sophie Thompson, Senior SEO Strategist at Impression | TMM IRL: Nottingham | Nottingham | Sign up here |
| 1 Apr | 18:00 - 20:00 BST | Lucy Wooldridge, Master Mindset Coach | TMM IRL: Bring yourself to the party – the core values that make your humanity a winning asset | Fleet | Sign up here |
| 1 Apr | 18:30 - 20:30 EDT | Amrita Mathur, Marketing/Growth advisor for B2B | TMM IRL: Leads are up. Revenue is lying. Welcome to the new Growth rollercoaster | Toronto | Sign up here |
| 8 Apr | 18:00 - 20:00 BST | Glen Stout, Founder & CEO at Dibble Digital | TMM IRL: AI and SEO – What’s Changing and How to Adapt | Milton Keynes | Sign up here |
| 9 Apr | 18:00 - 20:00 BST | Emily Monsell-Holden, CoFounder at The Impact Apothecary | TMM IRL: The biggest leaver most marketers aren’t pulling | Winchester | Sign up here |
| 10 Apr | 09:00 - 16:30 BST | Coworking, Cake & Lewis English | Cowork Crew: Why Saying No Is the Secret to Growing Your Business | Cambridge | Sign up here |
| 16 Apr | 18:00 - 20:00 BST | Speaker to be confirmed 😊 | TMM IRL: Portsmouth | Portsmouth | Sign up here |
| 16 Apr | 18:00 - 20:00 BST | Joe Glover, Co-Founder at The Marketing Meetup | TMM IRL: Peterborough | Peterborough | Sign up here |
| 17 Apr | 09:00 - 16:30 BST | Coworking, Cake & Ant Ackers | Cowork Crew: Mountain Metaphors | Leeds | Sign up here |
| 22 Apr | 18:00 - 20:00 BST | Max Denning, Web Growth Specialist: SEO, GEO & CRO at Pluxee | TMM IRL: Is SEO Dead? Future-Proofing Digital Marketing for the Age of AI Search | Reading | Sign up here |
| 23 Apr | 09:00 - 17:00 BST | Nick Silverstone, Fractional MD & Senior Leaders ADHD Business Coach | Ask Me Anything: Prioritisation & Overwhelm | Online | Sign up here |
| 23 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Sheffield | Sheffield | Sign up here |
| 5 May | 18:00 - 20:00 BST | Giles Etherington, Founder and Brand Creator at Brand Satellite | TMM IRL: Fife | Fife | Sign up here |
| 7 May | 18:00 - 20:00 BST | James Sandbrook, Cofounder at The Marketing Meetup | TMM IRL: Northampton | Northampton | Sign up here |
| 14 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cheltenham | Cheltenham | Sign up here |
| 21 May | 09:00 - 17:00 BST | Max Hopkinson, Founder of The Keynote Club | Ask Me Anything – Find your speaking territory and build a talk people remember | Online | Sign up here |
| 28 May | 09:00 - 17:00 BST | Luan Wise FCIM, Social Media Consultant, Trainer & PHD student | Ask Me Anything – How to nail B2B marketing in 2026 | Online | Sign up here |