John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he wonโt mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of โContent DNAโ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC โ weโve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was โโInformerโ by Snowโ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which weโre not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
Four ways to blog like a thought leader
If youโre marketing your own business, youโve probably said this at some point or another. Blogging is seen as a bit of a hallmark of content marketing, but many of us struggle to find the time, inspiration, or confidence to actually do it.
Continuing to find positivity in lockdown 3.0
Lockdown 3.0!ย Another reason to focus on you right now.ย
Although weโve been here before, it doesnโt make it any easier on our mental health.
So here are a few ideas we’ve been discussing with our job hunters to help them stay, or find, a bit of positivity.
The last w@2 of 2020
This is the last wednesday @ two of 2020.
What’s the difference between a manager and a leader?
So, what is the difference between management and leadership? Penny Ferguson, Founder of The Living Leader, explains.
Hot takes on the new Linkedin stories feature – Autumn 2020
Linkedin just launched its new stories feature. Here is what Linkedin stories are, and what we think it means for marketers.
Tips for posting on Linkedin from 2,000,000 views this year
I thought I’d share some thoughts on the things I’ve learned about Linkedin after getting 2,000,000 views in 10 months.
The best book recommendations for marketers
All marketers love reading lists. So here are The Marketing Meetup community’s recommendations for books you should be reading to become smarter.
The quick story of The Marketing Meetup
I’m the founder of The Marketing Meetup. I started the Marketing Meetup four years ago because I was a solo marketer working in a small company, I didn’t have anywhere where I could network with other marketers and I didn’t have a place where I could learn either.
Fantastic conversational marketing examples that will increase your website conversions
So, you’ve heard of conversational marketing, but would love to see it in action? Here are some of the best examples from across the web.
The Best Marketing Tools for Marketers on a Budget
There is so many amazing marketing tools out there, it’s difficult to keep up. Here is our recommended tools for marketers on a budget.
Date | Time | Speaker | Name | Location | Get yo' space |
---|---|---|---|---|---|
8 Aug | 09:00 - 16:30 BST | Coworking, Cake & Ryan Percival | Cowork Crew: making LinkedIn a manageable, and possibly even enjoyable, part of your routine. | Cambridge | Sign up here |
14 Aug | 09:00 - 16:30 BST | Coworking, Cake & Tom Garfield | Cowork Crew: How to sell without selling your soul | Reading | Sign up here |
21 Aug | 09:00 - 16:30 BST | Coworking, Cake & Tazmin Suleman | Cowork Crew: Burn bright, not out. How to succeed on your terms. | Northampton | Sign up here |
2 Sep | 18:00 - 20:00 BST | Rae Dixon, Senior Brand Manager at Gattaca | TMM IRL: The Power of Positive Positioning | Portsmouth | Sign up here |
2 Sep | 18:00 - 20:00 BST | Abi Sea, Content and Messaging Specialist | TMM IRL: Fife | Fife | Sign up here |
4 Sep | 18:30 - 20:30 CEST | Speaker to be confirmed! | TMM IRL: Geneva | Geneva | Sign up here |
9 Sep | 18:00 - 20:00 BST | Christina Lord, Energy Leadership Coach and Resilience Expert | TMM IRL: Building Sustainable Resilience – Thriving in Marketing Without Burning Out | Newcastle | Sign up here |
9 Sep | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Why collecting courage receipts will change your life (and it will) | Manchester | Sign up here |
9 Sep | 18:00 - 20:00 BST | Mette Davis, Course Leader for the Cannes Lions Creative MBA | TMM IRL: Creativity that cuts through – what Cannes Lions 2025 taught us about marketing that really makes a difference | Ipswich | Sign up here |
9 Sep | 18:00 - 20:00 BST | Robin Waldman, Founder and Creative Director of RCM | TMM IRL: An insider’s look at influencer marketing | Southampton | Sign up here |
10 Sep | 18:00 - 20:00 BST | Sally Henderson, High-Stakes Leadership Mentor | TMM IRL: Why purpose is not enough, and what to do about it | London | Sign up here |
11 Sep | 18:00 - 20:00 BST | Silvia Coletto, Founder of The Paid Ads School | TMM IRL: Are You Ready For Ads? The Speedrun Edition ๐๐ผโโ๏ธ ๐จ ๐จ | Northampton | Sign up here |
16 Sep | 17:00 - 19:00 EDT | Julia Grandoni VP of Digital Ad Production at Maxy Media Inc & Trendzi | TMM IRL: How to Leverage TikTok | Montreal | Sign up here |
17 Sep | 17:30 - 20:00 BST | Yoni Ross, Agency Leader and Ben Hope, Marketing Director at Bauer Media Outdoor UK | TMM IRL: Lights, memory, action | Bristol and Bath | Sign up here |
18 Sep | 18:00 - 20:00 BST | Max Hoppy, Founder of The Keynote Club | TMM IRL: Why collecting courage receipts will change your life (and it will) | Birmingham | Sign up here |
18 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Nottingham | Nottingham | Sign up here |
18 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Winchester | Winchester | Sign up here |
22 Sep | 18:00 - 20:30 BST | Speaker to be confirmed! | TMM IRL: Ashford | Ashford | Sign up here |
23 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cambridge | Cambridge | Sign up here |
24 Sep | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Exeter | Exeter | Sign up here |
25 Sep | 18:00 - 20:00 BST | Luan Wise, Social Media Marketing Consultancy & Training | TMM IRL: AI and Authenticity – Striking the Right Balance for Your Social Media Content | Edinburgh | Sign up here |
7 Oct | 18:00 - 20:00 BST | Members of our community ๐ | TMM IRL: Lightning talks from our brilliant community! | Wrexham | Sign up here |
8 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Fleet | Fleet | Sign up here |
9 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Hertfordshire | Hertfordshire | Sign up here |
9 Oct | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Sheffield | Sheffield | Sign up here |
15 Oct | 18:00 - 20:00 BST | Andrew Cock-Starkey, Founder at <a href=https://optimisey.com/ target=โ_blank rel=โnoopenerโ>Optimisey</a> | TMM IRL: SEO – What to Do When You Canโt Do It All | Milton Keynes | Sign up here |
19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community ๐ | The Marketing Meetup Conference 2026 | London | Sign up here |