John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he wonβt mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of βContent DNAβ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC β weβve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ββInformerβ by Snowβ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which weβre not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
How to start conversations with potential clients on your website
In this blog post, weβll share how you can use conversational marketing tactics to start real-time conversations with your website visitors, convert them into potential clients and accelerate your sales. Whether youβre in B2C or B2B, this one is for you!Β
20 books I really enjoyed (marketing and non-marketing) – Joe Glover
I thought I’d share 20 marketing and non-marketing books I think you’ll enjoy. Hopefully something on the list takes your fancy. And, if it doesn’t please don’t judge me too much…
[Template] How to create great plain text email marketing campaigns
This is a 26-word email. Within it, there are 11 opportunities to make your email campaigns great.
While the specific copy/tone might not work for you, next time you write a marketing email that only you could write, start here.
A template for approaching event organisers for speaking opportunities
Below is a template that might be useful for you on how to approach event organisers.
Four ways to blog like a thought leader
If youβre marketing your own business, youβve probably said this at some point or another. Blogging is seen as a bit of a hallmark of content marketing, but many of us struggle to find the time, inspiration, or confidence to actually do it.
Continuing to find positivity in lockdown 3.0
Lockdown 3.0!Β Another reason to focus on you right now.Β
Although weβve been here before, it doesnβt make it any easier on our mental health.
So here are a few ideas we’ve been discussing with our job hunters to help them stay, or find, a bit of positivity.
The last w@2 of 2020
This is the last wednesday @ two of 2020.
What’s the difference between a manager and a leader?
So, what is the difference between management and leadership? Penny Ferguson, Founder of The Living Leader, explains.
Hot takes on the new Linkedin stories feature – Autumn 2020
Linkedin just launched its new stories feature. Here is what Linkedin stories are, and what we think it means for marketers.
Tips for posting on Linkedin from 2,000,000 views this year
I thought I’d share some thoughts on the things I’ve learned about Linkedin after getting 2,000,000 views in 10 months.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 19 Mar | 09:00 - 17:00 GMT | lots of wonderful speakers from the TMM community π | The Marketing Meetup Conference 2026 | London | Sign up here |
| 9 Dec | 14:00 - 15:00 GMT | Rory Sutherland, Vice-Chairman of Ogilvy | Behavioural Science & Marketing Q&A with Rory Sutherland | Online | Sign up here |
| 9 Dec | 16:00 - 17:00 GMT | Chris Savage and Brendan Schwartz, Co-Founders at Wistia | Wistia Video Remix. Founder demo; remixing, private beta | Online | Sign up here |
| 9 Dec | 18:00 - 20:00 GMT | The speaker: You and your community! | TMM IRL: A community workshop on 2025 wins and 2026 challenges | Leeds | Sign up here |
| 10 Dec | 09:00 - 17:00 GMT | Anni Mueller, Ex Head of Social at Innocent | Hive | Ask The Expert: Brand & Social Tone of Voice | Online | Sign up here |
| 10 Dec | 18:00 - 20:00 GMT | Penni Pickering, Co-Founder at Cowork Crew and Kabo Creative | TMM IRL: Surviving (and sometimes thriving) as a self-employed human | Milton Keynes | Sign up here |
| 11 Dec | 18:00 - 20:00 GMT | An open Q&A session with folks from the community | TMM IRL: An open Q&A session | Buckinghamshire | Sign up here |
| 11 Dec | 18:00 - 19:00 GMT | Jay Acunzo, Advisor, author, keynote speaker | Host Better Webinars: Start Strong, End Strong | Online | Sign up here |
| 17 Dec | 09:00 - 17:00 GMT | Sophie Cross, Founder at Freelancer Magazine | Hive | Ask The Expert: Freelance Focus | Online | Sign up here |
| 9 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Jess Bruno | Cowork Crew: How to build a personal brand online | Cambridge | Sign up here |
| 9 Jan | 09:00 - 16:30 GMT | Coworking, Cake & James Sandbrook | Cowork Crew: launch event in Birmingham! | Birmingham | Sign up here |
| 13 Jan | 17:30 - 20:00 GMT | Nic Redman, Host of The Voice Coach Podcast | TMM IRL: Giving Your Voice a Seat at the Marketing Table | Newcastle | Sign up here |
| 13 Jan | 18:00 - 20:00 GMT | Joe Glover, Co-Founder of The Marketing Meetup | TMM IRL: Cambridge | Cambridge | Sign up here |
| 15 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Andrew Cock-Starkey | Cowork Crew: SEO When You have No Time (and even less budget) | Northampton | Sign up here |
| 15 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Molly Scanlan | Cowork Crew: How to stop your website from destroying the planet | Reading | Sign up here |
| 15 Jan | 18:00 - 20:00 GMT | Sarah Pascaru, Founder at Social Jooce and Nick Silverstone, Fractional MD and certified Senior Leaders ADHD coach | TMM IRL: Neurodiversity, Strengths & Real-World Strategy | Hertfordshire | Sign up here |
| 15 Jan | 18:00 - 20:00 GMT | Junior-Cudjoe (JC) Impraim, Marketing and Engagement Officer, GreenerFuture Leicestershire | TMM IRL: Building a Sustainable Brand | Northampton | Sign up here |
| 16 Jan | 09:00 - 16:30 GMT | Coworking, Cake & Nkem Ekwukoma | Cowork Crew: Legal Confidence for Small Business Owners – Clear, Simple Steps to Stay Protected | London | Sign up here |
| 20 Jan | 14:00 - 15:00 GMT | Kirsty Fraser, Senior Director of International Marketing at Movable Ink; and Rich Crossley, Senior Product Marketing Manager at Movable Ink | The Marketing Meetup x Movable Ink – The School of AI: AI for Marketers, By Marketers | Online | Sign up here |
| 20 Jan | 18:00 - 20:00 GMT | Industry experts to be confirmed! | TMM IRL: Is your marketing strategy ready for 2026? An interactive session π | Norwich | Sign up here |
| 20 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Southampton | Southampton | Sign up here |
| 21 Jan | 09:00 - 17:00 GMT | Gus Bhandal, LinkedIn strategist and founder of The Squeeze | Hive – Ask The Expert: Personal Branding on Linkedin | Online | Sign up here |
| 21 Jan | 17:30 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Bristol | Bristol and Bath | Sign up here |
| 21 Jan | 18:00 - 20:30 GMT | Sam Fuszard, Founder of Fuzzy Logic and Co-Founder of The Rookie CEO | TMM IRL: The Fuzzy Formula – The Formula for Business Beyond Binary Thinking | Ashford | Sign up here |
| 21 Jan | 18:00 - 20:00 GMT | featuring you and your community! Get involved in an Open Space group discussion | TMM IRL: Choose Your Own Marketing Adventure π | Reading | Sign up here |
| 21 Jan | 18:00 - 20:00 GMT | Roxanne Hobbs, Founder at The Hobbs Consultancy | TMM IRL: Leading with Heart in an Age of Change | London | Sign up here |
| 22 Jan | 18:00 - 20:00 GMT | George Bettany, Founder and Head Coach at MARA Coaching | TMM IRL: The Power of Presence | Birmingham | Sign up here |
| 22 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Edinburgh | Edinburgh | Sign up here |
| 27 Jan | 18:00 - 20:00 GMT | Dave Harland, The Word Man | TMM IRL: Lancashire | Lancashire | Sign up here |
| 28 Jan | 18:00 - 20:00 GMT | Barnaby St Anton, Digital Marketing Manager at Optix Solutions | TMM IRL: How to win trends with influencer peers | Exeter | Sign up here |
| 28 Jan | 18:30 - 20:30 EST | Shiv Narayanan, President & Founder, How To SaaS | TMM IRL: How to Build a 2026 Budget that Turns Marketing Into a Revenue Engine | Toronto | Sign up here |
| 29 Jan | 18:00 - 20:00 GMT | Colette George, PPC Strategist at 21 Degrees Digital | TMM IRL: Why your unique journey is your strongest asset | Sheffield | Sign up here |
| 29 Jan | 18:00 - 20:00 GMT | Phil Treagus-Evans, CEO and Co-Founder at Giraffe Social | TMM IRL: In a World of AI, your Humanity is your Competitive Edge | Winchester | Sign up here |
| 29 Jan | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 12 Feb | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Portsmouth | Portsmouth | Sign up here |
| 12 Feb | 18:00 - 20:00 GMT | Nick Crawford, Founder at Twist Consultancy | TMM IRL: From AI frustration to AI confidence – the framework that actually works | Peterborough | Sign up here |
| 24 Feb | 18:00 - 20:00 GMT | Anna Payne, Business Growth Strategist and Consultant | TMM IRL: Fife | Fife | Sign up here |
| 26 Feb | 18:00 - 20:00 GMT | Speaker to be confirmed! | TMM IRL: Bournemouth | Bournemouth | Sign up here |