John Espirian
John at heart is a technical copywriter working for himself having previously held roles at Sky and Fujistu, although we hope he won’t mind us saying that we also consider him one of the most useful sources for Linkedin knowledge on the web. Specifically, John focuses on organic Linkedin, which is where our focus is in this session. John is also the recent author of ‘Content DNA’ which is available on Amazon right now.
Work aside, John is an interesting chap despite an unfortunate affection for Liverpool FC – we’ve still got my fingers crossed the season will be cancelled before they can be crowned champions. John is a Lord (technically), his first music purchase was ‘’Informer’ by Snow’ and John also voted 162 for Leona Lewis to win the X factor back in 2006, which we’re not sure is something to be proud of.
John Espirian’s talks with The Marketing Meetup:
How marketers should be looking to up skill in 2020
Now is the time many marketers are looking to up skill. Here’s the areas we would be focusing our attention in 2020:
Diversity and The Marketing Meetup: Actions
How The Marketing Meetup is striving to do better from a diversity point of view.
How I wrote a song which meant we ended up working with Fiverr.
How I wrote a song which meant we ended up working with Fiverr. Because sometimes, you have to do things differently.
CV support for The Marketing Meetup Community, provided by Brand Recruitment and Pitch Consultants
Things are hard right now. Chances are, they will get even tougher.
And while we can’t click our fingers and make things better, we wanted to do what we could to help. So, working with our friends and partners at Brand Recruitment and Pitch Consultants, we’re offering the community 30 minute CV sessions.
A message from Sean Paul for The Marketing Meetup… no, seriously.
You know how every brand in the world is messaging you that they’re there for you right now? Well, we got Sean Paul to do ours.
The Marketing Meetup and Coronavirus
We’re moving The Marketing Meetup events online in response to Coronavirus ❌😷
Marketers Bingo
Marketers… we all do the same stuff really.
The Marketing Meetup is going to… New York!
The Marketing Meetup is going to… New York!
Further joins the growing Gravity Global family
Leading international B2B agency Gravity Global has announced today that it has acquired the multi award-winning digital marketing agency, Further.
100 days to make a difference: The habit calendar
It is said that if you repeatedly do something for 100 days straight, it becomes a habit.
So we made you one to help you do the thing that you want to change in your life, or your marketing.
| Date | Time | Speaker | Name | Location | Get yo' space |
|---|---|---|---|---|---|
| 1 Apr | 18:00 - 20:00 BST | Lucy Wooldridge, Master Mindset Coach | TMM IRL: Bring yourself to the party – the core values that make your humanity a winning asset | Fleet | Sign up here |
| 1 Apr | 18:30 - 20:30 EDT | Amrita Mathur, Marketing/Growth advisor for B2B | TMM IRL: Leads are up. Revenue is lying. Welcome to the new Growth rollercoaster | Toronto | Sign up here |
| 2 Apr | 14:00 - 15:00 BST | Charlie Marchant, CEO of Exposure Ninja | SEO in an AI summary world: how to earn mentions and citations | Online | Sign up here |
| 8 Apr | 14:00 - 15:00 BST | Phil Ossai, Founder and CEO at OSSAI | How to Use LinkedIn Without Turning Into a Personal Brand™ | Online | Sign up here |
| 8 Apr | 18:00 - 20:00 BST | Glen Stout, Founder & CEO at Dibble Digital | TMM IRL: AI and SEO – What’s Changing and How to Adapt | Milton Keynes | Sign up here |
| 9 Apr | 09:00 - 15:00 BST | George Danaila, Senior Content Marketing Manager at Planable | Ask Me Anything – How to use social media to get found by AI | Online | Sign up here |
| 9 Apr | 18:00 - 20:00 BST | Emily Monsell-Holden, CoFounder at The Impact Apothecary | TMM IRL: The biggest leaver most marketers aren’t pulling | Winchester | Sign up here |
| 10 Apr | 09:00 - 16:30 BST | Coworking, Cake & Lewis English | Cowork Crew: Why Saying No Is the Secret to Growing Your Business | Cambridge | Sign up here |
| 14 Apr | 14:00 - 15:00 BST | Luan Wise, Marketing Consultant, Steve Folland, Founder of Being Freelance and Ayo Abbas, Strategic Marketing Consultant at Abbas Marketing | Freelance or Fractional – what no one tells you before you make the jump | Online | Sign up here |
| 14 Apr | 18:00 - 20:00 BST | Matt Pyke, Founder at Fly High Media | TMM IRL: Marketing Isn’t Channels. It’s Commercial Thinking. | Liverpool | Sign up here |
| 16 Apr | 09:00 - 16:30 BST | Coworking, Cake & Su Khanna | Cowork Crew: The three pillars of pitching | Northampton | Sign up here |
| 16 Apr | 18:00 - 20:00 BST | Joe Glover, Co-Founder at The Marketing Meetup | TMM IRL: Peterborough | Peterborough | Sign up here |
| 17 Apr | 09:00 - 16:30 BST | Coworking, Cake & Jodie Newman | Cowork Crew: How to build brilliant brand moments | London | Sign up here |
| 17 Apr | 09:00 - 16:30 BST | Coworking, Cake & Ant Ackers | Cowork Crew: Mountain Metaphors | Leeds | Sign up here |
| 21 Apr | 18:00 - 20:00 EDT | Julia Grandoni, Co Founder, & Nicole Alexakis, Creative Director, at Creative Junii | TMM IRL: Ask Me Anything “AMA” on User-Generated Content | Montreal | Sign up here |
| 21 Apr | 19:00 - 20:30 CEST | Speakers from the TMM Geneva community! | TMM IRL: Wins, Wobbles and What we Learned | Geneva | Sign up here |
| 22 Apr | 16:00 - 17:00 BST | Wistia legends Sam Balter, Senior Content Manager, and Taylor Corrado, Senior Director of Brand Marketing | Wistia: The State of Video Live Show | Online | Sign up here |
| 22 Apr | 18:00 - 20:00 BST | Max Denning, Web Growth Specialist: SEO, GEO & CRO at Pluxee | TMM IRL: Is SEO Dead? Future-Proofing Digital Marketing for the Age of AI Search | Reading | Sign up here |
| 23 Apr | 09:00 - 17:00 BST | Nick Silverstone, Fractional MD & Senior Leaders ADHD Business Coach | Ask Me Anything: Prioritisation & Overwhelm | Online | Sign up here |
| 23 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Sheffield | Sheffield | Sign up here |
| 23 Apr | 18:00 - 20:00 CEST | Clement Thibault, Growth Marketing Lead at Cargoplot | TMM IRL: How to actually use AI in your GTM operations | Amsterdam | Sign up here |
| 24 Apr | 09:00 - 16:30 BST | Coworking, Cake & James Sandbrook | Cowork Crew: The Human Advantage – How to Build a Business People Actually Feel | Birmingham | Sign up here |
| 28 Apr | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Leeds | Leeds | Sign up here |
| 29 Apr | 18:15 - 19:45 BST | Diana Byrne, Founder and CMO at Clarity | TMM IRL: Productivity for Marketers Masterclass – How to Reclaim 10 Hours a Week | Dublin | Sign up here |
| 5 May | 18:00 - 20:00 BST | Giles Etherington, Founder and Brand Creator at Brand Satellite | TMM IRL: Think brand, not business | Fife | Sign up here |
| 7 May | 18:00 - 20:00 BST | James Sandbrook, Cofounder at The Marketing Meetup | TMM IRL: Northampton | Northampton | Sign up here |
| 12 May | 17:30 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Newcastle | Newcastle | Sign up here |
| 12 May | 18:00 - 20:00 BST | Tonina Takova, Head of Strategy at Social for Good | TMM IRL: Marketing in the age of the (social) lurker | Manchester | Sign up here |
| 12 May | 18:00 - 20:00 BST | Mike Essex, Founder of Devise Marketing | TMM IRL: Optimise Everything! From AIO to SEO and beyond | Southampton | Sign up here |
| 13 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Wrexham | Wrexham | Sign up here |
| 14 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Edinburgh | Edinburgh | Sign up here |
| 14 May | 18:00 - 20:00 BST | Ben Jayston, Head of SMB SEO at Vertical Leap | TMM IRL: From Google searches to real customers – SEO that works for small business | Bournemouth | Sign up here |
| 14 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Lincoln | Lincoln | Sign up here |
| 14 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cheltenham | Cheltenham | Sign up here |
| 19 May | 17:30 - 20:00 BST | Rupen Shah, Head of Client Services at Thinkbox | TMM IRL: Why Brands Still Matter & How TV Remains The Ultimate Brand Builder | Bristol and Bath | Sign up here |
| 19 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Cambridge | Cambridge | Sign up here |
| 19 May | 18:00 - 20:00 BST | Alex Wright, Chair of The Marketing Meetup and The Keynote Club | TMM IRL: Norwich | Norwich | Sign up here |
| 20 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Exeter | Exeter | Sign up here |
| 20 May | 18:00 - 20:00 BST | Rachael Bryant, Company Director at Your Video Team | TMM IRL: 1 heroic day, 3 months of content. Here’s how! | Lancashire | Sign up here |
| 21 May | 09:00 - 17:00 BST | Max Hopkinson, Founder of The Keynote Club | Ask Me Anything – Find your speaking territory and build a talk people remember | Online | Sign up here |
| 21 May | 18:00 - 20:00 BST | Speaker to be confirmed! | TMM IRL: Birmingham | Birmingham | Sign up here |
| 28 May | 09:00 - 17:00 BST | Luan Wise FCIM, Social Media Consultant, Trainer & Author | Ask Me Anything – How to nail B2B marketing in 2026 | Online | Sign up here |





